Softcare Ltd (2698) Fair Value & Analysis
Consumer Defensive · HK · Market cap HK$15.7B
Fair value as of: Aug 13, 2026
From 24 valuation models · updated 3 days ago
Fair value updated Aug 13, 2026, revised from HK$18.31 to HK$17.68 (−3.4%) since Aug 6, 2026. Share price +28.6% over the past month.
A strong business, but screening 49% overvalued on our models.
What matters now
- A high-quality business (quality 82/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety.
- The price sits above even our optimistic bull case (HK$28.23). The favourable scenario is already priced in.
- A fairly wide model range (HK$13.87 to HK$28.23) leaves room in how you read the outcome.
Price vs Fair Value (9 months)
White line = price, green steps = our fair value per fiscal year. As of Aug 13, 2026.
How to read this chart
9‑month range HK$24.46 – HK$35.46 · fair‑value band HK$13.87 – HK$28.23 · the HK$34.78 price screens above the HK$17.68 fair value. As of Aug 13, 2026.
Analysis
Softcare Ltd (2698) currently trades at HK$34.78, while our model-based Fair Value estimate is HK$17.68, implying the stock looks roughly 49.2% overvalued today. The Quality Score stands at 82/100 (high quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Softcare Ltd generated revenue of HK$567M at a net margin of 21.4%. Revenue declined 4.1% year over year. It earns a return on equity of 31.2%. The balance sheet holds a net cash position of HK$3.0B. Fundamentals as of Aug 13, 2026
Our scenario range runs from HK$13.87 (bear case) to HK$28.23 (bull case); at HK$34.78, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 3% below its 52-week high and 46% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -38% fair-value upside, at -49%, 2698 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: Multiples (HK$23.23) versus Dividend Discount (HK$3.97). Highest evidence: Residual Income (76).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 76 · Market factors (momentum, volatility) 64
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Softcare Limited operates as a hygiene product corporation principally engaged in the development, manufacturing, and sales of baby and feminine hygiene products in Africa, Latin America and Central Asia. The company's products include baby diapers, baby pants, sanitary pads and wet wipes.
Full company description
Softcare Limited operates as a hygiene product corporation principally engaged in the development, manufacturing, and sales of baby and feminine hygiene products in Africa, Latin America and Central Asia. The company's products include baby diapers, baby pants, sanitary pads and wet wipes. It offers a variety of baby and feminine hygiene products under various brands, such as Softcare, Veesper, Maya, Cuettie, and Clincleer. The company sells its products through various sales channels, including wholesalers, distributors, supermarkets, and other retailers. The company was formerly known as Sunda International Limited and changed its name to Softcare Limited in January 2024. Softcare Limited was founded in 2009 and is headquartered in Dubai, United Arab Emirates. Softcare Limited is a subsidiary of Century Industrial Ltd.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2019 – FY2025 · reported fiscal years
Softcare Ltd reported revenue of HK$4.0B in FY2025 versus HK$15.2B in FY2019, a compound −20.0%/yr. Reported net income was HK$848M in FY2025, compounding +25.4%/yr from FY2019.
of which total revenue −2.7 pp · buybacks/dilution +3.5 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
2698 screens 49% overvalued. Compare with The Procter & Gamble Company →
Peer Group
Household & Personal Products · 252 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Household & Personal Products median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Procter & Gamble Company PG | $144.26 | $108.16 | -25% |
| Unilever PLC ULN | 1,080 MXN | 973.58 MXN | -10% |
| Hindustan Unilever Limited HINDUNILVR | ₹2,063 | ₹789.46 | -62% |
| Essity AB ESSITYA | kr 276.50 | kr 250.02 | -10% |
| Godrej Consumer Products Limited GODREJCP | ₹936.90 | ₹367.64 | -61% |
| Marico Limited MARICO | ₹855.00 | ₹233.05 | -73% |
| APR Co 278470 | 397,000 KRW | 137,521 KRW | -65% |
| Dabur India Limited DABUR | ₹411.25 | ₹175.59 | -57% |
| PT Unilever Indonesia Tbk UNVR | 1,760 IDR | 1,928 IDR | +10% |
| Amorepacific Corporation 090430 | 135,700 KRW | 84,785 KRW | -38% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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