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STOCK COMPARISON

TSG Star Travel vs Booking Holdings: Fair Value & Quality

Both stocks run through our valuation models. Here is how TSG Star Travel (2719) and Booking Holdings (BKNG) compare, as of Aug 11, 2026.

As of Aug 11, 2026, Fair Value Calculator sees Booking Holdings as the less overvalued of the two: TSG Star Travel trades at TWD 21.65 versus a fair value of TWD 3.37 (-84%), while Booking Holdings trades at $214 versus $153 (-29%).
TSG Star Travel
2719.TWO · TWD · Consumer Cyclical
-84%
upside to fair value
overvalued
PriceTWD 21.65
Fair ValueTWD 3.37
Quality43/100
Booking Holdings
BKNG · USD · Consumer Discretionary
-29%
upside to fair value
overvalued
Price$214
Fair Value$153
Quality88/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

TSG Star TravelBooking Holdings
Valuation
—P/E (TTM)24.1×
0.03×P/S (TTM)5.12×
0.07×P/B—
—EV/EBITDA13.6×
—PEG0.75×
—Dividend yield0.9%
—Dividend per share$1.58
Profitability
2%Net margin22%
9%Operating margin25%
4%Return on equity226%
1%Return on assets22%
Growth
-14%Revenue growth (YoY)16%
188.4%Avg. growth/yr (3Y)16.3%
65.0%Avg. growth/yr (5Y)31.7%
Balance & size
0.10×Debt / equity—
$50MMarket cap$142B
expensiveGrowth qualityhealthy

Booking Holdings leads: 3 to 5 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

TSG Star Travelof which business quality 43 · market factors 26 Booking Holdingsof which business quality 84 · market factors 54
ProfitabilityMargins and returns on capital today
31
87
Quality GrowthAre margins and returns improving?
22
43
CashflowEarnings quality: real cash, not paper profit
21
96
Fin. StrengthBalance sheet, leverage, solvency risk
89
83
InvestmentDisciplined investing over empire-building
50
92
Low VolatilityCalm price path (market factor)
76
55
MomentumPrice trend over the last 3–12 months (market factor)
8
52
52W MomentumDistance to the 52-week high (market factor)
0
56
Net IssuanceBuybacks instead of dilution
39
100

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

TSG Star Travel

DCF ModelsTWD 4.50
Asset-BasedTWD 6.85

2 of 2 models see the stock below the current price.

Booking Holdings

DCF Models$253
Earnings-Based$132
Dividend Discount$28.34
Multiples$153
Growth DCF$231
Economic Profit$113
Growth Earnings$187

14 of 23 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

TSG Star Travel
Bear TWD 2.54Fair Value TWD 3.37Bull TWD 5.04
TWD 21.65 = current price (white tick)
Booking Holdings
Bear $114Fair Value $153Bull $192
$214 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

TSG Star Travel · Consumer Cyclical

Quality score43 · below median
Fair value upside-84% · bottom 25%

Booking Holdings · Consumer Discretionary

Quality score88 · Top 25%
Fair value upside-29% · below median

Bottom line

As of Aug 11, 2026, Fair Value Calculator sees Booking Holdings as the less overvalued of the two: TSG Star Travel trades at TWD 21.65 versus a fair value of TWD 3.37 (-84%), while Booking Holdings trades at $214 versus $153 (-29%).

Booking Holdings has the higher quality score (88/100).

See the full analysis →
TSG Star Travel · Booking Holdings

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.