STOCK COMPARISON
APR vs Procter & Gamble: Fair Value & Quality
Both stocks run through our valuation models. Here is how APR (278470) and Procter & Gamble (PG) compare, as of Aug 8, 2026.
As of Aug 8, 2026, Fair Value Calculator sees Procter & Gamble as the less overvalued of the two: APR trades at KRW 378,000 versus a fair value of KRW 151,222 (-60%), while Procter & Gamble trades at $147 versus $108 (-26%).
APR
278470.KO · KRW · Consumer Discretionary
-60%
upside to fair value
overvalued
PriceKRW 378,000
Fair ValueKRW 151,222
Quality77/100
Procter & Gamble
PG · USD · Consumer Staples
-26%
upside to fair value
overvalued
Price$147
Fair Value$108
Quality70/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
APRProcter & Gamble
Valuation
—P/E (TTM)21.5×
—P/S (TTM)3.95×
—P/B6.58×
—EV/EBITDA14.3×
—PEG4.13×
1.3%Dividend yield2.9%
KRW 5,090Dividend per share$4.23
Profitability
19%Net margin19%
25%Operating margin23%
84%Return on equity31%
37%Return on assets11%
Growth
123%Revenue growth (YoY)7%
56.6%Avg. growth/yr (3Y)1.7%
47.3%Avg. growth/yr (5Y)3.5%
Balance & size
—Debt / equity0.48×
$10BMarket cap$342B
healthyGrowth qualityhealthy
APR leads: 7 to 1 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
APRof which business quality 81 · market factors 68
Procter & Gambleof which business quality 71 · market factors 55
ProfitabilityMargins and returns on capital today
96
73
Quality GrowthAre margins and returns improving?
91
46
CashflowEarnings quality: real cash, not paper profit
78
65
Fin. StrengthBalance sheet, leverage, solvency risk
91
70
InvestmentDisciplined investing over empire-building
33
85
Low VolatilityCalm price path (market factor)
38
95
MomentumPrice trend over the last 3–12 months (market factor)
78
40
52W MomentumDistance to the 52-week high (market factor)
85
35
Net IssuanceBuybacks instead of dilution
74
91
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
APR
DCF ModelsKRW 270,002
Earnings-BasedKRW 270,791
MultiplesKRW 123,837
Asset-BasedKRW 7,978
Growth DCFKRW 251,109
Economic ProfitKRW 134,198
Growth EarningsKRW 348,934
24 of 24 models see the stock below the current price.
Procter & Gamble
DCF Models$97.73
Earnings-Based$85.21
Dividend Discount$59.55
Multiples$107
Asset-Based$14.97
Growth DCF$87.37
Economic Profit$68.20
Growth Earnings$107
23 of 24 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
APR
Bear KRW 107,201Fair Value KRW 151,222Bull KRW 453,614
KRW 378,000 = current price (white tick)
Procter & Gamble
Bear $70.77Fair Value $108Bull $151
$147 = current price (white tick)
Compare two other stocks
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
APR · Consumer Discretionary
Quality score77 · Top 25%
Fair value upside-60% · bottom 25%
Procter & Gamble · Consumer Staples
Quality score70 · Top 25%
Fair value upside-26% · below median
Bottom line
As of Aug 8, 2026, Fair Value Calculator sees Procter & Gamble as the less overvalued of the two: APR trades at KRW 378,000 versus a fair value of KRW 151,222 (-60%), while Procter & Gamble trades at $147 versus $108 (-26%).
APR has the higher quality score (77/100).
See the full analysis →
More comparisons
Popular match-ups from the same sectors, all with fair value and quality score.
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
