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STOCK COMPARISON

Mango Excellent Media Co vs Amazon.com: Fair Value & Quality

Both stocks run through our valuation models. Here is how Mango Excellent Media Co (300413) and Amazon.com (AMZN) compare, as of Sep 24, 2026.

As of Sep 24, 2026, Fair Value Calculator sees Mango Excellent Media Co as the less overvalued of the two: Mango Excellent Media Co trades at ¥19.32 versus a fair value of ¥17.39 (-10%), while Amazon.com trades at $249 versus $128 (-49%).
Mango Excellent Media Co
300413.SHE · CNY · Consumer Discretionary
-10%
upside to fair value
fairly valued
Price¥19.32
Fair Value¥17.39
Quality57/100
Amazon.com
AMZN · USD · Consumer Discretionary
-49%
upside to fair value
overvalued
Price$249
Fair Value$128
Quality54/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

Mango Excellent Media CoAmazon.com
Valuation
33.9×P/E (TTM)30.5×
2.58×P/S (TTM)3.72×
1.55×P/B6.72×
5.7×EV/EBITDA17.6×
n/aPEG1.41×
−10.0%Fair value upside−48.8%
1.3%Dividend yieldn/a
¥0.26Dividend per sharen/a
Profitability
3%Operating margin13%
0.17×EBIT margin trend (5Y)1.90×
5%Return on equity24%
0%Return on assets7%
Growth
6%Revenue growth (YoY)17%
-0.4%Avg. growth/yr (3Y)11.7%
-0.3%Avg. growth/yr (5Y)13.2%
−8.7%Value creation/yr+27.7%
Balance & size
47.0×Interest coverage (EBIT/interest)35.2×
n/aDebt / equity0.16×
$5BMarket cap$2.8T
weakGrowth qualityexpensive

Amazon.com leads: 5 to 8 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Mango Excellent Media Coof which business quality 57 · market factors 33 Amazon.comof which business quality 55 · market factors 51
ProfitabilityMargins and returns on capital today
30
65
Quality GrowthAre margins and returns improving?
38
52
CashflowEarnings quality: real cash, not paper profit
50
44
Fin. StrengthBalance sheet, leverage, solvency risk
72
80
InvestmentDisciplined investing over empire-building
82
3
Low VolatilityCalm price path (market factor)
50
42
MomentumPrice trend over the last 3–12 months (market factor)
33
57
52W MomentumDistance to the 52-week high (market factor)
13
52
Net IssuanceShare count: buybacks or dilution?
81
66

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyMango Excellent Media CoPrice ¥19.32Amazon.comPrice $249
DCF Models-22%below the price¥14.98-37%below the price$156
Earnings-Based-73%below the price¥5.22-26%below the price$184
Dividend Discount-80%below the price¥3.89n/a
Multiples-48%below the price¥10.01-48%below the price$129
Asset-Based-57%below the price¥8.37-90%below the price$25.60
Growth DCF-56%below the price¥8.46-71%below the price$72.51
Economic Profit-69%below the price¥5.93-64%below the price$90.56
Growth Earnings-31%below the price¥13.28-4%close to the price$239
Minimum-80%below the price¥3.89-90%below the price$25.60
Maximum-22%below the price¥14.98-4%close to the price$239
Median-56%below the price¥8.42-48%below the price$129
Geometric mean-59%below the price¥8.01-58%below the price$106

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Mango Excellent Media Co: 22 of 26 models see the stock below the current price.

Amazon.com: 23 of 24 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Mango Excellent Media Co
Price ¥19.32
Fair Value ¥17.39
Bear ¥13.34Bull ¥19.94
Amazon.com
Price $249
Fair Value $128
Bear $70.37Bull $161

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Mango Excellent Media Co · Consumer Discretionary

Quality score57 · above median
Fair value upside-10% · below median

Amazon.com · Consumer Discretionary

Quality score54 · above median
Fair value upside-49% · bottom 25%

Bottom line

As of Sep 24, 2026, Fair Value Calculator sees Mango Excellent Media Co as the less overvalued of the two: Mango Excellent Media Co trades at ¥19.32 versus a fair value of ¥17.39 (-10%), while Amazon.com trades at $249 versus $128 (-49%).

Mango Excellent Media Co has the higher quality score (57/100).

Open Mango Excellent Media Co live analysis →

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.