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Mango Excellent Media Co (300413) Fair Value & Analysis

Consumer Cyclical · CN · Market cap 29.7B CNY

ME Mango Excellent Media Co 300413 · SHE
Price¥16.00
Fair Value¥20.07
Upside+25.4%
Quality57/100
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Weak Growth
Thin margins · 7.5% net margin
Low debt · generates free cash flow
1.61% dividend yield
Mixed vs. peers (8/14)
Narrow moat 34/100
Evidence: High Range ¥15.05 – ¥25.09 Share as image

Fair value as of: Jul 9, 2026

From 26 valuation models · updated 32 days ago

Fair value updated Jul 9, 2026, revised from ¥14.43 to ¥20.07 (+39.1%) since Jun 24, 2026. Share price +8.8% over the past month.

A solid business, screening 25% undervalued on our models.

What matters now

  • Solid quality (57/100) at a price below fair value, the discount is the argument here, not the business quality.
  • Our model range runs from ¥15.05 (bear) to ¥25.09 (bull), base ¥20.07. The closer the price sits to the lower half, the larger the margin of safety.
  • Quality 57/100 (solid quality) with high evidence: the data supports the verdict.
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Price vs Fair Value (5 years)

¥80.65 ¥14.35 Fair Value ¥20.07 Feb 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 9, 2026.

How to read this chart

60‑month range ¥14.35 – ¥80.65 · fair‑value band ¥15.05 – ¥25.09 · the ¥16.00 price screens below the ¥20.07 fair value. Dashed = 300-day average. As of Jul 9, 2026.

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Analysis

Mango Excellent Media Co (300413) currently trades at ¥16.00, while our model-based Fair Value estimate is ¥20.07, implying the stock looks roughly 25.4% undervalued today. The Quality Score stands at 57/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

Over the trailing twelve months, Mango Excellent Media Co generated revenue of 14.0B CNY at a net margin of 7.5%. Revenue grew 6.3% year over year. It earns a return on equity of 4.5%. The balance sheet holds a net cash position of 3.7B CNY. Fundamentals as of Jul 9, 2026

Our scenario range runs from ¥15.05 (bear case) to ¥25.09 (bull case); at ¥16.00, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 56% below its 52-week high and 3% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -49% fair-value upside, at 25%, 300413 screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF ¥7.65 ¥11.18 ¥16.36 80
Residual Income ¥9.65 ¥9.82 ¥9.55 76
Rev-Margin DCF ¥4.32 ¥5.69 ¥7.35 74
All 26 models by family
DCF Models
FCF DCF ¥7.58 ¥11.66 ¥18.10 38
Owner Earnings ¥45.75 ¥73.48 ¥117.30 31
5Y Revenue Exit ¥4.32 ¥5.61 ¥7.18 39
5Y EBITDA Exit ¥21.44 ¥38.48 ¥59.02 41
5Y P/E Exit ¥9.65 ¥15.85 ¥22.53 38
10Y Revenue Exit ¥5.36 ¥6.86 ¥8.76 36
10Y EBITDA Exit ¥16.44 ¥30.00 ¥49.30 37
10Y P/E Exit ¥8.85 ¥14.07 ¥20.77 35
Earnings-Based
Graham-Dodd ¥4.46 ¥15.66 ¥21.07 54
Lynch FV ¥3.66 ¥5.22 ¥6.79 50
PEG = 1.0 ¥3.66 ¥5.22 ¥6.79 46
EPV ¥1.89 ¥2.03 ¥2.16 59
Dividend Discount
Gordon GGM ¥2.03 ¥4.22 ¥6.70 70
DDM Multi-Stage ¥2.03 ¥3.55 ¥4.43 61
Multiples
P/E Multiple ¥10.82 ¥14.43 ¥18.04 63
P/S Multiple ¥6.65 ¥8.86 ¥11.08 58
P/B Multiple ¥8.36 ¥11.15 ¥13.94 55
EV/EBIT ¥3.51 ¥4.34 ¥5.18 53
EV/EBITDA ¥31.73 ¥41.98 ¥52.22 54
EV/Revenue ¥2.69 ¥3.42 ¥4.14 43
Asset-Based
NCAV (Graham) ¥6.25 ¥8.37 ¥12.49 50
Growth DCF
Growth DCF ¥7.65 ¥11.18 ¥16.36 80
Rev-Margin DCF ¥4.32 ¥5.69 ¥7.35 74
Economic Profit
Residual Income ¥9.65 ¥9.82 ¥9.55 76
ROIC Compounder ¥1.89 ¥2.03 ¥2.16 72
Growth Earnings
Growth-Adj P/E ¥9.29 ¥13.28 ¥17.26 68

Widest divergence: DCF Models (¥14.07) versus Economic Profit (¥2.03). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) 14.0B CNY
Revenue growth (YoY) +6.3%
Net margin 7.5%
Return on equity 4.5%
Free cash flow 1.0B CNY FY2025
P/E ratio 27.9
More key figures
Operating margin 3.4%
EPS (TTM) ¥0.5700
Dividend yield 1.6%
EPS growth (YoY) -45.0%
Net cash 3.7B CNY FY2024

Figures from reported company fundamentals · as of Jul 9, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 57/100

Of which business quality 57 · Market factors (momentum, volatility) 22

Profitability 30
Margins and returns on capital today
Quality Growth 38
Are margins and returns improving?
Cashflow 50
Earnings quality: real cash, not paper profit
Fin. Strength 72
Balance sheet, leverage, solvency risk
Investment 82
Disciplined investing over empire-building
Low Volatility 58
Calm price path (market factor)
Momentum 9
Price trend over the last 3–12 months (market factor)
52W Momentum 5
Distance to the 52-week high (market factor)
Net Issuance 81
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Mango Excellent Media Co., Ltd. operates in the internet new media industry in China. It operates through four segments: Mango TV Internet Video Business, New media interactive entertainment content production and operation, Content e-commerce, and Others. The company operates Mango TV, an internet video platform.

Full company description

Mango Excellent Media Co., Ltd. operates in the internet new media industry in China. It operates through four segments: Mango TV Internet Video Business, New media interactive entertainment content production and operation, Content e-commerce, and Others. The company operates Mango TV, an internet video platform. It is also involved in the advertising, membership, and operator businesses; content production and operation, artist agency, music copyright, and IP derivatives businesses; content production and operation, artist agency, music copyright, and IP derivatives; creation, production, and broadcasting of variety shows, films, TV dramas, and cartoons for children's and other programs; and content e-commerce platform activities. The company was incorporated in 2005 and is headquartered in Changsha, China. Mango Excellent Media Co., Ltd. is a subsidiary of Mango Media Co., Ltd.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Mango Excellent Media Co reported revenue of ¥13.8B in FY2025 versus ¥15.4B in FY2021, a compound −2.6%/yr. Reported net income was ¥1.2B in FY2025, compounding −12.7%/yr from FY2021.

Growth Quality 40/100
Revenue growth is weak, negative or inconsistent.
Latest Revenue (FY 2025)
13.8B CNY
Latest YoY
−1.9%
Avg. growth/yr (3Y)
−0.4%
Avg. growth/yr (5Y)
−0.3%
Avg. growth/yr (14Y)
+13.1%
Revenue −2.6%/yr
FY21 ¥15.4B
FY22 ¥14.0B
FY23 ¥14.6B
FY24 ¥14.1B
FY25 ¥13.8B
Net income −12.7%/yr
FY21 ¥2.1B
FY22 ¥1.9B
FY23 ¥3.6B
FY24 ¥1.4B
FY25 ¥1.2B

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Cite: Fair Value Calculator (2026). "Mango Excellent Media Co Fair Value". https://www.fairvalue-calculator.com/stock/300413

Peer Group

Internet Retail · 109 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 57 · Above median
Fair Value upside +25% · Above median
Return on equity (TTM) 5% · Above median
Return on assets 0% · Below median
Net margin (TTM) 7% · Top 25%
Operating margin (TTM) 3% · Above median
Revenue growth 6% · Below median
Dividend yield (TTM) 1.6% · Below median

Valuation Multiples vs Internet Retail median · lower = cheaper

P/E (TTM) 27.9× · Pricier than median
P/B 1.27× · Cheaper than median
P/S (TTM) 2.12× · Pricier than 75% of peers
P/FCF 4.2× · Pricier than median
EV/EBITDA 4.6× · Cheaper than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 67 · sector 34
FUTURE 32 · sector 39
PAST 18 · sector 7
HEALTH 100 · sector 94
DIVIDEND 32 · sector 39

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Internet Retail stocks, each showing price versus our Fair Value estimate (as of Jul 9, 2026).

Stock Price Fair Value vs Fair Value
Amazon.com, Inc AMZN $245.34 $127.67 -48%
Alibaba Group BABA $114.97 $75.75 -34%
PDD Holdings PDD $84.14 $223.51 +166%
MercadoLibre, Inc MELI $1,814 $798.98 -56%
DoorDash, Inc DASH $190.16 $38.64 -80%
Sea Limited SE $106.22 $52.70 -50%
eBay Inc EBAY $117.20 $60.13 -49%
JD.com, Inc JD €25.95 €31.88 +23%
Coupang, Inc CPNG $16.86 $2.79 -83%
Delivery Hero SE DHER €38.18 €12.71 -67%

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Frequently asked questions

Is Mango Excellent Media Co (300413) overvalued or undervalued?
As of Jul 9, 2026, our model estimates a fair value of ¥20.07 versus a price of ¥16.00, about +25% (undervalued).
What is the fair value of 300413?
Our model-based fair value for Mango Excellent Media Co is ¥20.07 (as of Jul 9, 2026), built from audited fundamentals. The current price is ¥16.00.
What is the quality score of 300413?
Mango Excellent Media Co has a Quality Score of 57/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Mango Excellent Media Co (300413)?
Mango Excellent Media Co reported trailing-twelve-month revenue of about 14.0B CNY (latest available figure, as of Jul 9, 2026).
What is the net profit margin of 300413?
The net profit margin of Mango Excellent Media Co is about 7.5%, meaning it keeps roughly 7.5% of revenue as net income. Based on the latest reported figures.
Does Mango Excellent Media Co pay a dividend?
Mango Excellent Media Co currently shows a dividend yield of about 1.61% relative to its recent price (as of Jul 9, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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