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STOCK COMPARISON

Kweichow Moutai Co vs Marie Brizard Wine & Spirits: Fair Value & Quality

Both stocks run through our valuation models. Here is how Kweichow Moutai Co (600519) and Marie Brizard Wine & Spirits (MBWS) compare, as of Sep 25, 2026.

As of Sep 25, 2026, Fair Value Calculator sees Kweichow Moutai Co as the more attractively valued of the two: Kweichow Moutai Co trades at ¥1,237 versus a fair value of ¥1,653 (+34%), while Marie Brizard Wine & Spirits trades at €2.65 versus €0.99 (-63%).
Kweichow Moutai Co
600519.SHG · CNY · Consumer Staples
+34%
upside to fair value
undervalued
Price¥1,237
Fair Value¥1,653
Quality82/100
Marie Brizard Wine & Spirits
MBWS.PA · EUR · Consumer Staples
-63%
upside to fair value
overvalued
Price€2.65
Fair Value€0.99
Quality51/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

Kweichow Moutai CoMarie Brizard Wine & Spirits
Valuation
18.9×P/E (TTM)33.1×
9.10×P/S (TTM)2.19×
6.40×P/B1.70×
13.3×EV/EBITDA25.7×
1.65×PEG6.30×
+33.7%Fair value upside−62.6%
4.2%Dividend yieldn/a
¥51.95Dividend per sharen/a
Profitability
68%Operating margin6%
0.84×EBIT margin trend (5Y)n/a
31%Return on equity4%
22%Return on assets2%
Growth
7%Revenue growth (YoY)-9%
16.4%Avg. growth/yr (3Y)-1.7%
15.4%Avg. growth/yr (5Y)0.3%
+16.3%Value creation/yr+9.2%
Balance & size
3,969.8×Interest coverage (EBIT/interest)14.7×
n/aDebt / equity0.00×
$234BMarket cap$377M
mixedGrowth qualityweak

Kweichow Moutai Co leads: 11 to 2 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Kweichow Moutai Coof which business quality 79 · market factors 48 Marie Brizard Wine & Spiritsof which business quality 50 · market factors 48
ProfitabilityMargins and returns on capital today
86
27
Quality GrowthAre margins and returns improving?
46
22
CashflowEarnings quality: real cash, not paper profit
79
10
Fin. StrengthBalance sheet, leverage, solvency risk
91
92
InvestmentDisciplined investing over empire-building
78
88
Low VolatilityCalm price path (market factor)
92
90
MomentumPrice trend over the last 3–12 months (market factor)
35
35
52W MomentumDistance to the 52-week high (market factor)
19
22
Net IssuanceShare count: buybacks or dilution?
84
82

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyKweichow Moutai CoPrice ¥1,237Marie Brizard Wine & SpiritsPrice €2.65
DCF Models+40%above the price¥1,736-51%below the price€1.29
Earnings-Based+2%close to the price¥1,256-68%below the price€0.86
Dividend Discount-20%below the price¥988n/a
Multiples-6%close to the price¥1,164-43%below the price€1.52
Asset-Based-89%below the price¥131-50%below the price€1.33
Growth DCF-14%close to the price¥1,063n/a
Economic Profit-35%below the price¥810-55%below the price€1.19
Growth Earnings+41%above the price¥1,744-51%below the price€1.30
Minimum-89%below the price¥131-68%below the price€0.86
Maximum+41%above the price¥1,744-43%below the price€1.52
Median-10%close to the price¥1,113-51%below the price€1.30
Geometric mean-26%below the price¥916-54%below the price€1.23

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Kweichow Moutai Co: 12 of 26 models see the stock below the current price.

Marie Brizard Wine & Spirits: 13 of 13 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Kweichow Moutai Co
Price ¥1,237
Fair Value ¥1,653
Bear ¥883Bull ¥2,267
Marie Brizard Wine & Spirits
Price €2.65
Fair Value €0.99
Bear €0.93Bull €1.04

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Kweichow Moutai Co · Consumer Staples

Quality score82 · Top 25%
Fair value upside+34% · above median

Marie Brizard Wine & Spirits · Consumer Staples

Quality score51 · below median
Fair value upside-63% · bottom 25%

Bottom line

As of Sep 25, 2026, Fair Value Calculator sees Kweichow Moutai Co as the more attractively valued of the two: Kweichow Moutai Co trades at ¥1,237 versus a fair value of ¥1,653 (+34%), while Marie Brizard Wine & Spirits trades at €2.65 versus €0.99 (-63%).

Kweichow Moutai Co has the higher quality score (82/100).

Open Kweichow Moutai Co live analysis →

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.