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STOCK COMPARISON

Shanghai Phoenix Enterprise Group Co Ltd A vs ANTA Sports Products: Fair Value & Quality

Both stocks run through our valuation models. Here is how Shanghai Phoenix Enterprise Group Co Ltd A (600679) and ANTA Sports Products (2020) compare, as of Aug 10, 2026.

As of Aug 10, 2026, Fair Value Calculator sees ANTA Sports Products as the more attractively valued of the two: Shanghai Phoenix Enterprise Group Co Ltd A trades at ¥9.39 versus a fair value of ¥3.52 (-63%), while ANTA Sports Products trades at HK$74.50 versus HK$119 (+60%).
Shanghai Phoenix Enterprise Group Co Ltd A
600679.SHG · CNY · Consumer Discretionary
-63%
upside to fair value
overvalued
Price¥9.39
Fair Value¥3.52
Quality56/100
ANTA Sports Products
2020.HK · HKD · Consumer Discretionary
+60%
upside to fair value
undervalued
PriceHK$74.50
Fair ValueHK$119
Quality64/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Shanghai Phoenix Enterprise Group Co Ltd AANTA Sports Products
Valuation
55.2×P/E (TTM)13.4×
2.17×P/S (TTM)2.56×
2.18×P/B3.20×
36.1×EV/EBITDA10.0×
—PEG1.74×
0.7%Dividend yield3.0%
¥0.06Dividend per shareHK$2.20
Profitability
4%Net margin17%
5%Operating margin21%
4%Return on equity23%
1%Return on assets10%
Growth
-2%Revenue growth (YoY)12%
10.3%Avg. growth/yr (3Y)14.3%
9.4%Avg. growth/yr (5Y)17.7%
Balance & size
0.01×Debt / equity0.18×
$690MMarket cap$26B
expensiveGrowth qualityhealthy

ANTA Sports Products leads: 3 to 10 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Shanghai Phoenix Enterprise Group Co Ltd Aof which business quality 56 · market factors 32 ANTA Sports Productsof which business quality 66 · market factors 43
ProfitabilityMargins and returns on capital today
31
66
Quality GrowthAre margins and returns improving?
46
38
CashflowEarnings quality: real cash, not paper profit
27
83
Fin. StrengthBalance sheet, leverage, solvency risk
82
78
InvestmentDisciplined investing over empire-building
88
31
Low VolatilityCalm price path (market factor)
86
82
MomentumPrice trend over the last 3–12 months (market factor)
11
31
52W MomentumDistance to the 52-week high (market factor)
8
19
Net IssuanceBuybacks instead of dilution
82
75

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Shanghai Phoenix Enterprise Group Co Ltd A

DCF Models¥3.82
Earnings-Based¥2.70
Multiples¥3.64
Asset-Based¥2.77
Growth DCF¥2.70
Economic Profit¥2.92
Growth Earnings¥3.77

23 of 23 models see the stock below the current price.

ANTA Sports Products

DCF ModelsHK$184
Earnings-BasedHK$104
Dividend DiscountHK$44.23
MultiplesHK$95.64
Asset-BasedHK$15.51
Growth DCFHK$147
Economic ProfitHK$68.45
Growth EarningsHK$143

7 of 26 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Shanghai Phoenix Enterprise Group Co Ltd A
Bear ¥2.81Fair Value ¥3.52Bull ¥4.40
¥9.39 = current price (white tick)
ANTA Sports Products
Bear HK$87.61Fair Value HK$119Bull HK$215
HK$74.50 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Shanghai Phoenix Enterprise Group Co Ltd A · Consumer Discretionary

Quality score56 · above median
Fair value upside-63% · bottom 25%

ANTA Sports Products · Consumer Discretionary

Quality score64 · Top 25%
Fair value upside+60% · Top 25%

Bottom line

As of Aug 10, 2026, Fair Value Calculator sees ANTA Sports Products as the more attractively valued of the two: Shanghai Phoenix Enterprise Group Co Ltd A trades at ¥9.39 versus a fair value of ¥3.52 (-63%), while ANTA Sports Products trades at HK$74.50 versus HK$119 (+60%).

ANTA Sports Products has the higher quality score (64/100).

See the full analysis →
Shanghai Phoenix Enterprise Group Co Ltd A · ANTA Sports Products

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.