Shanghai Phoenix Enterprise Group Co Ltd A (600679) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Shanghai Phoenix Enterprise Group Co Ltd A ¥3.52, price ¥10.69, upside -67.1%, quality 56 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range ¥7.81 – ¥20.89 · fair‑value band ¥2.80 – ¥4.40 · the ¥10.69 price screens above the ¥3.52 fair value. Dashed = 300-day average. As of Sep 24, 2026.
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Shanghai Phoenix Enterprise (Group) Co., Ltd. produces and sells bicycles under the Phoenix brand in China. It is also involved in real estate development and construction activities and quasi-financial business.
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Shanghai Phoenix Enterprise (Group) Co., Ltd. produces and sells bicycles under the Phoenix brand in China. It is also involved in real estate development and construction activities and quasi-financial business. The company offers mopeds, two-wheeled motorcycles, baby carriages, fitness equipment, bicycle industrial equipment and molds; operation and management of supporting products, properties, warehousing, and logistics. The company also exports its products to Europe, Latin America, Africa, and the United States. The company was formerly known as Jinshan Development & Construction Co., Ltd. and changed its name to Shanghai Phoenix Enterprise (Group) Co., Ltd. in January 2016. Shanghai Phoenix Enterprise (Group) Co., Ltd. was founded in 1993 and is based in Shanghai, China.
Stock analysis
Shanghai Phoenix Enterprise Group Co Ltd A (600679) currently trades at ¥10.69, while our model-based Fair Value estimate is ¥3.52, implying the stock looks roughly 203.7% overvalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of ¥3.77 per share, and 0 of the 23 models we run sit above the ¥10.69 price.
Bear case: the Growth DCF group reads lowest at ¥2.47, and 23 of the 23 models stay below the price. Evidence for this calculation is high.
Scenario range: ¥2.80 (bear) to ¥4.40 (bull), the price of ¥10.69 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 56/100 (solid quality), in the Consumer Cyclical sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Shanghai Phoenix Enterprise Group Co Ltd A reported revenue of 2.2B CNY in FY2025 versus 2.1B CNY in FY2021, a compound +1.2%/yr. Reported net income was 107M CNY in FY2025, compounding +0.6%/yr from FY2021.
Key figures
Market cap 5.5B CNY (≈ $822M) · P/E ratio 55.2 · P/S ratio 2.73 · EPS (TTM) ¥0.1700 · Dividend yield 0.6% · Net margin 4.9% · Return on equity 4.2% · Return on assets (EBIT) −0.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 28% below its 52-week high and 23% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 38% fair-value upside, at −67%, 600679 screens richer than that median.
Fair Value models
Bear ¥2.80Fair Value ¥3.52Bull ¥4.40
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (¥0.0783 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.53/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
−1.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.4%
Start year 2020 (pandemic). Over 10 years: +16.7% a year
Revenue growth 35 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.7%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+7.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year+6.5%
Dividend (yield on the price)0.6%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.7% vs 7%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.10% → 3%
Start year 2020 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+52.5%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about +50.0% a year for the price.
Compare Shanghai Phoenix Enterprise Group Co Ltd A with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 189 stocks
Beats the industry median on 4/14 measures
Overall it trails its industry peers.
Valuation
Quality Score56 · Above median
Fair Value upside−67% · Bottom 25%
Profitability
Return on equity (TTM)4% · Below median
Return on assets1% · Below median
Net margin (TTM)4% · Above median
Operating margin (TTM)5% · Above median
Growth and dividend
Revenue growth−2% · Below median
Dividend yield (TTM)0.6% · Bottom 25%
Balance sheet
Debt / equity0.01× · Lowest 25%
Valuation Multiplesvs Leisure median · lower = cheaper
P/E (TTM)55.2× · Priciest 25%
P/B2.58× · Pricier than median
P/S (TTM)2.57× · Priciest 25%
P/FCF26.2× · Priciest 25%
EV/EBITDA44.0× · Priciest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 43
FUTURE (revenue growth)0· sector 14
PAST (return on equity)17· sector 19
HEALTH (low debt)100· sector 94
DIVIDEND (yield)12· sector 57
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Shanghai Phoenix Enterprise Group Co Ltd A Fair Value". https://www.fairvalue-calculator.com/stock/600679
Frequently asked questions
Is Shanghai Phoenix Enterprise Group Co Ltd A (600679) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of ¥3.52 versus a price of ¥10.69, about −67% upside (overvalued).
What is the fair value of 600679?
Our model-based fair value for Shanghai Phoenix Enterprise Group Co Ltd A is ¥3.52 (as of Sep 24, 2026), built from audited fundamentals. The current price: ¥10.69.
What is the quality score of 600679?
Shanghai Phoenix Enterprise Group Co Ltd A has a Quality Score of 56/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Shanghai Phoenix Enterprise Group Co Ltd A (600679)?
Our model-based price target is the fair value of ¥3.52 (as of Sep 24, 2026) from 23 valuation models. Cautious scenario ¥2.80, optimistic scenario ¥4.40. It is a calculation from audited fundamentals, not an analyst target.
What is the Shanghai Phoenix Enterprise Group Co Ltd A stock forecast for 2026?
Our models put fair value at ¥3.52, about −67% upside versus a price of ¥10.69 (overvalued). Cautious scenario ¥2.80, optimistic scenario ¥4.40. The calculation is refreshed regularly with new filings.
What is the revenue of Shanghai Phoenix Enterprise Group Co Ltd A (600679)?
Shanghai Phoenix Enterprise Group Co Ltd A reported trailing-twelve-month revenue of about 2.1B CNY (latest available figure, as of Sep 24, 2026).
Does Shanghai Phoenix Enterprise Group Co Ltd A pay a dividend?
Shanghai Phoenix Enterprise Group Co Ltd A currently shows a dividend yield of about 0.59% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Shanghai Phoenix Enterprise Group Co Ltd A (600679)?
For today's price to be fair in a discounted-cash-flow model, Shanghai Phoenix Enterprise Group Co Ltd A would have to grow free cash flow by +52.5 % per year for five years (discount rate 10.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +9.4 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 600679 use?
Our models discount Shanghai Phoenix Enterprise Group Co Ltd A at 10.4 %: a base by market capitalisation (small), damped by beta 0.06, country premium for China. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Shanghai Phoenix Enterprise Group Co Ltd A that is +52.5 % per year a year over ten years, using the same discount rate (10.4 %) and the same formula as our fair value.
How much growth has Shanghai Phoenix Enterprise Group Co Ltd A (600679) delivered so far?
Over the past 5 years revenue at Shanghai Phoenix Enterprise Group Co Ltd A grew +9.4 % a year. The price currently implies +52.5 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Shanghai Phoenix Enterprise Group Co Ltd A (600679) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Shanghai Phoenix Enterprise Group Co Ltd A (+52.5 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Shanghai Phoenix Enterprise Group Co Ltd A (600679)?
The free-cash-flow yield on the price is 0.57 %: that much free cash flow Shanghai Phoenix Enterprise Group Co Ltd A produces per unit of market value. When it exceeds the discount rate of our models (10.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Shanghai Phoenix Enterprise Group Co Ltd A (600679)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Shanghai Phoenix Enterprise Group Co Ltd A it is ¥3.52 per share (as of Sep 24, 2026), against a price of ¥10.69. It is the blended result of 23 valuation models (cash flow, earnings, asset, dividend).
Is Shanghai Phoenix Enterprise Group Co Ltd A stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 600679 trades above its calculated fair value: price ¥10.69, fair value ¥3.52, a gap of about −67% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 600679?
No. The price is what the market pays today (¥10.69); the fair value is what the company's own numbers justify (¥3.52). For Shanghai Phoenix Enterprise Group Co Ltd A the two are ¥7.17 per share apart. That gap is exactly why we show both numbers side by side.
How much is Shanghai Phoenix Enterprise Group Co Ltd A worth?
The market values Shanghai Phoenix Enterprise Group Co Ltd A at about 5.5B CNY (market capitalisation, as of Sep 24, 2026). Per share that is ¥10.69; our models calculate a fair value of ¥3.52 per share.
What do the bullish and bearish scenarios say about 600679?
Our models span a range for Shanghai Phoenix Enterprise Group Co Ltd A: cautious scenario ¥2.80, base ¥3.52, optimistic ¥4.40 per share (as of Sep 24, 2026, price ¥10.69). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 600679?
Shanghai Phoenix Enterprise Group Co Ltd A trades at a price-to-earnings ratio of 55.2 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of ¥3.52 is built from several models across several years. Other multiples: P/B 2.6, P/S 2.6, EV/EBITDA 44.0.
How solid is the balance sheet of Shanghai Phoenix Enterprise Group Co Ltd A (600679)?
Balance-sheet figures for Shanghai Phoenix Enterprise Group Co Ltd A (as of Sep 24, 2026): return on equity 4.2%, debt of 0.01 per unit of equity. They feed the Quality Score of 56/100, which measures business quality independently of the share price.
How far is 600679 from its 52-week high?
Shanghai Phoenix Enterprise Group Co Ltd A trades at ¥10.69, about 28% below its 52-week high of ¥14.78 and 23% above the low of ¥8.71 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of ¥3.52 is for.
Which stocks are comparable to Shanghai Phoenix Enterprise Group Co Ltd A?
From the same area (Consumer Cyclical) we also value ANTA Sports Products Limited, Pop Mart International Group, Amer Sports, Inc, Hasbro, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Shanghai Phoenix Enterprise Group Co Ltd A stock attractive at the current price?
The data as of Sep 24, 2026: price ¥10.69, calculated fair value ¥3.52 (−67%), Quality Score 56/100, from 23 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 600679 calculated?
We run Shanghai Phoenix Enterprise Group Co Ltd A through 23 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of ¥3.52, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Shanghai Phoenix Enterprise Group Co Ltd A itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Shanghai Phoenix Enterprise Group Co Ltd A (600679)?
The closing price on Sep 23, 2026 was ¥10.69. Our model-based fair value is ¥3.52, about −67% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Shanghai Phoenix Enterprise Group Co Ltd A right now?
The price sits above even our optimistic bull case (¥4.40). The favourable scenario is already priced in. Solid but not exceptional quality (56/100) and above fair value, neither a clear bargain nor a standout compounder.
Key figures of Shanghai Phoenix Enterprise Group Co Ltd A
How large is the market capitalisation of Shanghai Phoenix Enterprise Group Co Ltd A (600679)?
The market capitalisation of Shanghai Phoenix Enterprise Group Co Ltd A is 5.5B CNY (≈ $822M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Shanghai Phoenix Enterprise Group Co Ltd A (600679)?
The price-to-sales ratio of Shanghai Phoenix Enterprise Group Co Ltd A is 2.73 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Shanghai Phoenix Enterprise Group Co Ltd A (600679)?
Earnings per share at Shanghai Phoenix Enterprise Group Co Ltd A are ¥0.1700 (price ÷ EPS = P/E 55.2). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Shanghai Phoenix Enterprise Group Co Ltd A (600679)?
The dividend yield of Shanghai Phoenix Enterprise Group Co Ltd A is 0.6% (payout 37.1%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Shanghai Phoenix Enterprise Group Co Ltd A (600679)?
The net margin of Shanghai Phoenix Enterprise Group Co Ltd A is 4.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Shanghai Phoenix Enterprise Group Co Ltd A (600679)?
The return on equity (ROE) of Shanghai Phoenix Enterprise Group Co Ltd A is 4.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Shanghai Phoenix Enterprise Group Co Ltd A (600679)?
On an EBIT basis the return on assets of Shanghai Phoenix Enterprise Group Co Ltd A is −0.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Shanghai Phoenix Enterprise Group Co Ltd A (600679)?
The operating margin of Shanghai Phoenix Enterprise Group Co Ltd A is 5.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Shanghai Phoenix Enterprise Group Co Ltd A (600679)?
Revenue at Shanghai Phoenix Enterprise Group Co Ltd A is growing −2.4% versus a year earlier (3y avg +10.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Shanghai Phoenix Enterprise Group Co Ltd A (600679)?
Earnings per share at Shanghai Phoenix Enterprise Group Co Ltd A are growing −60.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Shanghai Phoenix Enterprise Group Co Ltd A (600679) hold?
Shanghai Phoenix Enterprise Group Co Ltd A holds more cash than debt, 612M CNY net (fiscal year 2024). The company holds more cash than debt, a safety cushion.
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