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STOCK COMPARISON

XiAn Qujiang Cultural Tourism Co vs Booking Holdings: Fair Value & Quality

Both stocks run through our valuation models. Here is how XiAn Qujiang Cultural Tourism Co (600706) and Booking Holdings (BKNG) compare, as of Sep 14, 2026.

As of Sep 14, 2026, Fair Value Calculator sees Booking Holdings as the more attractively valued of the two: XiAn Qujiang Cultural Tourism Co trades at ¥9.41 versus a fair value of ¥2.06 (-78%), while Booking Holdings trades at $174 versus $191 (+10%).
XiAn Qujiang Cultural Tourism Co
600706.SHG · CNY · Consumer Discretionary
-78%
upside to fair value
overvalued
Price¥9.41
Fair Value¥2.06
Quality37/100
Booking Holdings
BKNG · USD · Consumer Discretionary
+10%
upside to fair value
fairly valued
Price$174
Fair Value$191
Quality88/100
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Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

XiAn Qujiang Cultural Tourism CoBooking Holdings
Valuation
—P/E (TTM)24.1×
0.33×P/S (TTM)5.12×
0.62×P/B—
52.7×EV/EBITDA13.6×
—PEG0.75×
−78.1%Fair value upside+10.0%
1.7%Dividend yield0.8%
—Dividend per share$1.58
Profitability
-5%Operating margin25%
-31%Return on equity226%
-2%Return on assets22%
Growth
-27%Revenue growth (YoY)16%
2.8%Avg. growth/yr (3Y)16.3%
-2.9%Avg. growth/yr (5Y)31.7%
—Value creation/yr+44.2%
Balance & size
—Interest coverage (EBIT/interest)5.7×
1.11×Debt / equity—
$289MMarket cap$142B
weakGrowth qualityhealthy

Booking Holdings leads: 2 to 7 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

XiAn Qujiang Cultural Tourism Coof which business quality 35 · market factors 45 Booking Holdingsof which business quality 84 · market factors 40
ProfitabilityMargins and returns on capital today
5
87
Quality GrowthAre margins and returns improving?
31
43
CashflowEarnings quality: real cash, not paper profit
27
96
Fin. StrengthBalance sheet, leverage, solvency risk
13
83
InvestmentDisciplined investing over empire-building
90
92
Low VolatilityCalm price path (market factor)
73
53
MomentumPrice trend over the last 3–12 months (market factor)
36
44
52W MomentumDistance to the 52-week high (market factor)
28
21
Net IssuanceShare count: buybacks or dilution?
87
100

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyXiAn Qujiang Cultural Tourism CoPrice ¥9.41Booking HoldingsPrice $174
DCF Models-86%below the price¥1.30+46%above the price$253
Earnings-Basedn/a-24%below the price$132
Dividend Discount-81%below the price¥1.80-84%below the price$28.34
Multiples-97%below the price¥0.31-12%close to the price$153
Asset-Based-87%below the price¥1.22n/a
Growth DCF-82%below the price¥1.68+33%above the price$231
Economic Profitn/a-35%below the price$113
Growth Earningsn/a+8%close to the price$187
Minimum-97%below the price¥0.31-84%below the price$28.34
Maximum-81%below the price¥1.80+46%above the price$253
Median-86%below the price¥1.30-12%close to the price$153
Geometric mean-88%below the price¥1.08-24%below the price$132

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

XiAn Qujiang Cultural Tourism Co: 10 of 10 models see the stock below the current price.

Booking Holdings: 13 of 23 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

XiAn Qujiang Cultural Tourism Co
Price ¥9.41
Fair Value ¥2.06
Bear ¥0.41Bull ¥3.84
Booking Holdings
Price $174
Fair Value $191
Bear $134Bull $249

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

XiAn Qujiang Cultural Tourism Co · Consumer Discretionary

Quality score37 · bottom 25%
Fair value upside-78% · bottom 25%

Booking Holdings · Consumer Discretionary

Quality score88 · Top 25%
Fair value upside+10% · above median

Bottom line

As of Sep 14, 2026, Fair Value Calculator sees Booking Holdings as the more attractively valued of the two: XiAn Qujiang Cultural Tourism Co trades at ¥9.41 versus a fair value of ¥2.06 (-78%), while Booking Holdings trades at $174 versus $191 (+10%).

Booking Holdings has the higher quality score (88/100).

See the full analysis →
XiAn Qujiang Cultural Tourism Co · Booking Holdings

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.