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STOCK COMPARISON

Changbai Mountain Tourism Co vs Booking Holdings: Fair Value & Quality

Both stocks run through our valuation models. Here is how Changbai Mountain Tourism Co (603099) and Booking Holdings (BKNG) compare, as of Aug 10, 2026.

As of Aug 10, 2026, Fair Value Calculator sees Booking Holdings as the less overvalued of the two: Changbai Mountain Tourism Co trades at ¥38.91 versus a fair value of ¥10.45 (-73%), while Booking Holdings trades at $214 versus $153 (-29%).
Changbai Mountain Tourism Co
603099.SHG · CNY · Consumer Discretionary
-73%
upside to fair value
overvalued
Price¥38.91
Fair Value¥10.45
Quality45/100
Booking Holdings
BKNG · USD · Consumer Discretionary
-29%
upside to fair value
overvalued
Price$214
Fair Value$153
Quality88/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Changbai Mountain Tourism CoBooking Holdings
Valuation
79.4×P/E (TTM)24.1×
13.00×P/S (TTM)5.12×
7.08×P/B—
40.5×EV/EBITDA13.6×
—PEG0.75×
0.4%Dividend yield0.9%
¥0.15Dividend per share$1.58
Profitability
16%Net margin22%
10%Operating margin25%
10%Return on equity226%
7%Return on assets22%
Growth
21%Revenue growth (YoY)16%
59.2%Avg. growth/yr (3Y)16.3%
39.7%Avg. growth/yr (5Y)31.7%
Balance & size
0.02×Debt / equity—
$2BMarket cap$142B
expensiveGrowth qualityhealthy

Booking Holdings leads: 3 to 8 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Changbai Mountain Tourism Coof which business quality 50 · market factors 43 Booking Holdingsof which business quality 84 · market factors 54
ProfitabilityMargins and returns on capital today
43
87
Quality GrowthAre margins and returns improving?
16
43
CashflowEarnings quality: real cash, not paper profit
40
96
Fin. StrengthBalance sheet, leverage, solvency risk
95
83
InvestmentDisciplined investing over empire-building
5
92
Low VolatilityCalm price path (market factor)
68
55
MomentumPrice trend over the last 3–12 months (market factor)
35
52
52W MomentumDistance to the 52-week high (market factor)
29
56
Net IssuanceBuybacks instead of dilution
76
100

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Changbai Mountain Tourism Co

DCF Models¥9.81
Earnings-Based¥7.88
Dividend Discount¥1.40
Multiples¥9.26
Asset-Based¥3.68
Growth DCF¥4.85
Economic Profit¥6.82
Growth Earnings¥11.71

26 of 26 models see the stock below the current price.

Booking Holdings

DCF Models$253
Earnings-Based$132
Dividend Discount$28.34
Multiples$153
Growth DCF$231
Economic Profit$113
Growth Earnings$187

14 of 23 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Changbai Mountain Tourism Co
Bear ¥5.87Fair Value ¥10.45Bull ¥13.06
¥38.91 = current price (white tick)
Booking Holdings
Bear $114Fair Value $153Bull $192
$214 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Changbai Mountain Tourism Co · Consumer Discretionary

Quality score45 · below median
Fair value upside-73% · bottom 25%

Booking Holdings · Consumer Discretionary

Quality score88 · Top 25%
Fair value upside-29% · below median

Bottom line

As of Aug 10, 2026, Fair Value Calculator sees Booking Holdings as the less overvalued of the two: Changbai Mountain Tourism Co trades at ¥38.91 versus a fair value of ¥10.45 (-73%), while Booking Holdings trades at $214 versus $153 (-29%).

Booking Holdings has the higher quality score (88/100).

See the full analysis →
Changbai Mountain Tourism Co · Booking Holdings

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.