Both stocks run through our valuation models. Here is how AXIL Brands (AXIL) and Apple (AAPL) compare, as of Aug 10, 2026.
As of Aug 10, 2026, Fair Value Calculator sees AXIL Brands as the less overvalued of the two: AXIL Brands trades at $5.87 versus a fair value of $2.81 (-52%), while Apple trades at $313 versus $123 (-61%).
AXIL Brands
AXIL · USD · Consumer Discretionary
-52%
upside to fair value
overvalued
Price$5.87
Fair Value$2.81
Quality66/100
Apple
AAPL · USD · Information Technology
-61%
upside to fair value
overvalued
Price$313
Fair Value$123
Quality82/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
AXIL BrandsApple
Valuation
52.9×P/E (TTM)38.4×
1.54×P/S (TTM)10.24×
4.48×P/B—
21.3×EV/EBITDA29.2×
—PEG2.56×
—Dividend yield0.3%
—Dividend per share$1.04
Profitability
4%Net margin27%
3%Operating margin32%
9%Return on equity141%
7%Return on assets26%
Growth
5%Revenue growth (YoY)17%
3.7%Avg. growth/yr (3Y)1.8%
74.3%Avg. growth/yr (5Y)8.7%
Balance & size
0.01×Debt / equity1.06×
$43MMarket cap$4.6T
mixedGrowth qualityhealthy
Apple leads: 5 to 6 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
AXIL Brandsof which business quality 68 · market factors 26Appleof which business quality 79 · market factors 75
ProfitabilityMargins and returns on capital today
63
97
Quality GrowthAre margins and returns improving?
13
68
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
65
75
Low VolatilityCalm price path (market factor)
50
65
MomentumPrice trend over the last 3–12 months (market factor)
18
71
52W MomentumDistance to the 52-week high (market factor)
13
93
Net IssuanceBuybacks instead of dilution
100
100
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
AXIL Brands
DCF Models$4.69
Earnings-Based$4.39
Multiples$2.83
Asset-Based$0.95
Growth DCF$4.57
Economic Profit$1.38
Growth Earnings$5.83
23 of 24 models see the stock below the current price.
Apple
DCF Models$170
Earnings-Based$98.15
Dividend Discount$20.06
Multiples$98.04
Asset-Based$3.36
Growth DCF$136
Economic Profit$87.59
Growth Earnings$147
26 of 26 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
AXIL Brands
Bear $2.12Fair Value $2.81Bull $3.45
$5.87 = current price (white tick)
Apple
Bear $86.44Fair Value $123Bull $192
$313 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
AXIL Brands · Consumer Discretionary
Quality score66 · Top 25%
Fair value upside-52% · bottom 25%
Apple · Information Technology
Quality score82 · Top 25%
Fair value upside-61% · below median
Bottom line
As of Aug 10, 2026, Fair Value Calculator sees AXIL Brands as the less overvalued of the two: AXIL Brands trades at $5.87 versus a fair value of $2.81 (-52%), while Apple trades at $313 versus $123 (-61%).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
