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STOCK COMPARISON

Booking Holdings vs Airbnb Inc: Fair Value & Quality

Both stocks run through our valuation models. Here is how Booking Holdings (BKNG) and Airbnb Inc (ABNB) compare, as of Aug 8, 2026.

As of Aug 8, 2026, Fair Value Calculator sees Booking Holdings as the less overvalued of the two: Booking Holdings trades at $207 versus a fair value of $153 (-26%), while Airbnb Inc trades at $152 versus $57.47 (-62%).
Booking Holdings
BKNG · USD · Consumer Discretionary
-26%
upside to fair value
overvalued
Price$207
Fair Value$153
Quality76/100
Airbnb Inc
ABNB · USD · Consumer Discretionary
-62%
upside to fair value
overvalued
Price$152
Fair Value$57.47
Quality74/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Booking HoldingsAirbnb Inc
Valuation
24.1×P/E (TTM)36.6×
5.12×P/S (TTM)6.98×
P/B10.76×
13.6×EV/EBITDA31.9×
0.75×PEG1.37×
0.9%Dividend yield
$1.58Dividend per share
Profitability
22%Net margin20%
25%Operating margin3%
226%Return on equity32%
22%Return on assets6%
Growth
16%Revenue growth (YoY)18%
16.3%Avg. growth/yr (3Y)13.4%
31.7%Avg. growth/yr (5Y)29.4%
Balance & size
Debt / equity0.24×
$142BMarket cap$88B
healthyGrowth qualityhealthy

Booking Holdings leads: 10 to 1 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Booking Holdingsof which business quality 84 · market factors 49 Airbnb Incof which business quality 79 · market factors 62
ProfitabilityMargins and returns on capital today
87
75
Quality GrowthAre margins and returns improving?
43
44
CashflowEarnings quality: real cash, not paper profit
96
98
Fin. StrengthBalance sheet, leverage, solvency risk
83
85
InvestmentDisciplined investing over empire-building
92
58
Low VolatilityCalm price path (market factor)
55
58
MomentumPrice trend over the last 3–12 months (market factor)
45
56
52W MomentumDistance to the 52-week high (market factor)
51
77
Net IssuanceBuybacks instead of dilution
100
100

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Booking Holdings

DCF Models$255
Earnings-Based$132
Dividend Discount$28.34
Multiples$139
Growth DCF$257
Economic Profit$113
Growth Earnings$179

14 of 23 models see the stock below the current price.

Airbnb Inc

DCF Models$135
Earnings-Based$72.07
Dividend Discount$0.32
Multiples$59.11
Asset-Based$8.82
Growth DCF$166
Economic Profit$51.69
Growth Earnings$99.99

22 of 26 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Booking Holdings
Bear $114Fair Value $153Bull $192
$207 = current price (white tick)
Airbnb Inc
Bear $44.90Fair Value $57.47Bull $136
$152 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Booking Holdings · Consumer Discretionary

Quality score76 · Top 25%
Fair value upside-26% · below median

Airbnb Inc · Consumer Discretionary

Quality score74 · Top 25%
Fair value upside-62% · bottom 25%

Bottom line

As of Aug 8, 2026, Fair Value Calculator sees Booking Holdings as the less overvalued of the two: Booking Holdings trades at $207 versus a fair value of $153 (-26%), while Airbnb Inc trades at $152 versus $57.47 (-62%).

Booking Holdings has the higher quality score (76/100).

See the full analysis →

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.