Booking Holdings vs Flight Centre Travel Group: Fair Value & Quality
Both stocks run through our valuation models. Here is how Booking Holdings (BKNG) and Flight Centre Travel Group (FLT) compare, as of Sep 24, 2026.
Head-to-head numbers
Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.
betterweakerfor reference, not scored
Booking Holdings leads: 9 to 4 metric wins.
n/a = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
What the models say
How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.
▲above the price, more than 15% above ●close to the price, 85% to 115% of the price ▼below the price, more than 15% below
| Model family | Booking HoldingsPrice $156 | Flight Centre Travel GroupPrice A$10.51 |
|---|---|---|
| DCF Models | ▲+76%above the price$274 | ▲+36%above the priceA$14.31 |
| Earnings-Based | ▼-16%below the price$132 | ▼-40%below the priceA$6.29 |
| Dividend Discount | ▼-82%below the price$28.34 | ▼-43%below the priceA$5.97 |
| Multiples | ●-2%close to the price$153 | ▲+32%above the priceA$13.89 |
| Asset-Based | n/a | ▼-62%below the priceA$3.98 |
| Growth DCF | ▲+68%above the price$262 | ●+7%close to the priceA$11.24 |
| Economic Profit | ▼-27%below the price$113 | ▼-37%below the priceA$6.62 |
| Growth Earnings | ▲+20%above the price$187 | ●-10%close to the priceA$9.45 |
| Minimum | ▼-82%below the price$28.34 | ▼-62%below the priceA$3.98 |
| Maximum | ▲+76%above the price$274 | ▲+36%above the priceA$14.31 |
| Median | ●-2%close to the price$153 | ▼-24%below the priceA$8.04 |
| Geometric mean | ●-13%close to the price$136 | ▼-22%below the priceA$8.22 |
Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.
Booking Holdings: 11 of 23 models see the stock below the current price.
Flight Centre Travel Group: 13 of 26 models see the stock below the current price.
Scenario ranges
From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.
Compare two other stocks
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Booking Holdings · Consumer Discretionary
Flight Centre Travel Group · Consumer Discretionary
Bottom line
As of Sep 24, 2026, Fair Value Calculator sees Booking Holdings as the more attractively valued of the two: Booking Holdings trades at $156 versus a fair value of $187 (+20%), while Flight Centre Travel Group trades at A$10.51 versus A$9.45 (-10%).
Booking Holdings has the higher quality score (87/100).
Open Booking Holdings live analysis →More comparisons
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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.