Bong AB (publ) vs Smurfit WestRock: Fair Value & Quality
Both stocks run through our valuation models. Here is how Bong AB (publ) (BONG) and Smurfit WestRock (SW) compare, as of Aug 30, 2026.
As of Aug 30, 2026, Fair Value Calculator sees Bong AB (publ) as the less overvalued of the two: Bong AB (publ) trades at SEK 0.34 versus a fair value of SEK 0.25 (-27%), while Smurfit WestRock trades at $48.29 versus $28.44 (-41%).
Bong AB (publ)
BONG.ST · SEK · Materials
-27%
upside to fair value
overvalued
PriceSEK 0.34
Fair ValueSEK 0.25
Quality49/100
Smurfit WestRock
SW · USD · Materials
-41%
upside to fair value
overvalued
Price$48.29
Fair Value$28.44
Quality32/100
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Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Bong AB (publ)Smurfit WestRock
Valuation
—P/E (TTM)68.5×
—P/S (TTM)0.73×
—P/B1.06×
—EV/EBITDA7.4×
0.74×PEG0.28×
2.1%Dividend yield3.6%
—Dividend per share$1.75
Profitability
-2%Net margin1%
2%Operating margin7%
-6%Return on equity2%
0%Return on assets3%
Growth
-9%Revenue growth (YoY)1%
-5.8%Avg. growth/yr (3Y)35.2%
-0.4%Avg. growth/yr (5Y)29.6%
Balance & size
0.20×Debt / equity0.62×
$9MMarket cap$23B
weakGrowth qualitymixed
Smurfit WestRock leads: 1 to 9 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Bong AB (publ)of which business quality 47 · market factors 11Smurfit WestRockof which business quality 34 · market factors 54
ProfitabilityMargins and returns on capital today
30
26
Quality GrowthAre margins and returns improving?
36
74
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
100
24
Low VolatilityCalm price path (market factor)
33
51
MomentumPrice trend over the last 3–12 months (market factor)
1
51
52W MomentumDistance to the 52-week high (market factor)
5
62
Net IssuanceBuybacks instead of dilution
82
0
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Bong AB (publ)
DCF ModelsSEK 2.15
Earnings-BasedSEK 0.25
MultiplesSEK 0.76
Asset-BasedSEK 1.35
Growth DCFSEK 2.02
Economic ProfitSEK 0.25
3 of 14 models see the stock below the current price.
Smurfit WestRock
DCF Models$27.22
Earnings-Based$15.40
Dividend Discount$30.19
Multiples$27.09
Asset-Based$27.50
Growth DCF$29.57
Economic Profit$23.97
Growth Earnings$20.02
23 of 26 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Bong AB (publ)
Bear SEK 0.16Fair Value SEK 0.25Bull SEK 0.32
SEK 0.34 = current price (white tick)
Smurfit WestRock
Bear $19.63Fair Value $28.44Bull $35.55
$48.29 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Bong AB (publ) · Materials
Quality score49 · below median
Fair value upside-27% · below median
Smurfit WestRock · Materials
Quality score32 · bottom 25%
Fair value upside-41% · below median
Bottom line
As of Aug 30, 2026, Fair Value Calculator sees Bong AB (publ) as the less overvalued of the two: Bong AB (publ) trades at SEK 0.34 versus a fair value of SEK 0.25 (-27%), while Smurfit WestRock trades at $48.29 versus $28.44 (-41%).
Bong AB (publ) has the higher quality score (49/100).
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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.
