Bong AB (BONG) Fair Value & Analysis
Consumer Cyclical · SE · Market cap 88.7M SEK
Fair value as of: Jul 16, 2026
From 14 valuation models · updated today
Fair value updated Jul 16, 2026 — revised from kr 2.97 to kr 0.2464 (−91.7%) since Jul 15, 2026. Share price −32.0% over the past month.
Price vs Fair Value (12 months)
12‑month range kr 0.3440 – kr 0.6800 · fair‑value band kr 0.1626 – kr 0.3162 · the kr 0.3580 price screens above the kr 0.2464 fair value. As of Jul 16, 2026.
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Bong AB (BONG) currently trades at kr 0.3580, while our model-based Fair Value estimate is kr 0.2464 — implying the stock looks roughly 31.2% overvalued today. We read business quality at 37/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).
Over the trailing twelve months, Bong AB generated revenue of 1.8B SEK at a net margin of -1.8%. Revenue declined 9.1% year over year. It earns a return on equity of -5.9%. Net debt stands at 224M SEK. Fundamentals as of Jul 16, 2026
Our scenario range runs from kr 0.1626 (bear case) to kr 0.3162 (bull case); at kr 0.3580, the current price sits above that range. The share trades about 56% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -37% fair-value upside — at -31%, BONG screens cheaper than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 16, 2026. TTM = trailing twelve months.
About the company
Bong AB (publ) provides light packaging and envelope products in Central Europe, South Europe, North Africa, the Nordics, and the United Kingdom. The company offers light packaging products, such as expanders and pockets, which include kraft paper mailers, cushioned paper mailers, air bubbles and all board mailers, corrugated packaging and flexible packaging for e-commerce and retail sectors, as well as manufacturing and selling envelopes in various shapes and sizes. It also provides gift and carrier bag solutions for brands within sectors like fashion, beauty, fine foods and department stores. In addition, the company offers solutions for distribution and packaging of information, advertising materials, and lightweight goods. The company offers its products under the e-Green, h-Green, AirPro Green, AirPro, and Tyvek brands. Bong AB (publ) was founded in 1737 and is headquartered in Kristianstad, Sweden.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Bong AB reported revenue of kr 1.8B in FY2025 versus kr 1.8B in FY2021, a compound +0.1%/yr. Reported net income was −kr 29.2M in FY2025.
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Similar stocks
10 more Packaging & Containers stocks, each showing price versus our Fair Value estimate (as of Jul 16, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Smurfit Kappa Group SMFTF | $44.20 | $27.40 | -38% |
| Smurfit Westrock Plc, SW | $38.95 | $62.16 | +60% |
| Packaging Corporation P1KG34 | R$572.23 | R$272.73 | -52% |
| International Paper Company IP | $36.89 | $84.00 | +128% |
| Amcor plc AMCR | $38.17 | $17.00 | -55% |
| Ball Corporation BALL | $58.20 | $36.70 | -37% |
| Avery Dennison Corporation A1VY34 | R$405.00 | R$236.39 | -42% |
| CCL Industries Inc CCLB | C$89.72 | C$85.20 | -5% |
| Stora Enso Oyj STER | kr 104.70 | kr 10.54 | -90% |
| ShenZhen YUTO Packaging Technology Co 002831 | ¥33.57 | ¥23.95 | -29% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.