Bong AB (publ) (BONG) Fair Value & Analysis
Consumer Cyclical · SE · Market cap 88.7M SEK (≈ $9.3M) · ISIN SE0000396061
Strengths
Risks
Fair value as of: Aug 13, 2026
From 14 valuation models · updated 16 days ago
Fair value updated Aug 13, 2026, revised from kr 0.2464 to kr 0.2484 (+0.8%) since Jul 16, 2026. Share price +3.0% over the past month.
Below-average quality, and trading another 37% above our fair value.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price sits above even our optimistic bull case (kr 0.3188). The favourable scenario is already priced in.
- Solid but not exceptional quality (49/100) and above fair value, neither a clear bargain nor a standout compounder.
- A fairly wide model range (kr 0.1639 to kr 0.3188) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range kr 0.3150 – kr 1.04 · fair‑value band kr 0.1639 – kr 0.3188 · the kr 0.3400 price screens above the kr 0.2484 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Bong AB (publ) (BONG) currently trades at kr 0.3400, while our model-based Fair Value estimate is kr 0.2484, implying the stock looks roughly 26.9% overvalued today. The Quality Score stands at 49/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).
Over the trailing twelve months, Bong AB (publ) generated revenue of 1.8B SEK at a net margin of -1.8%. Revenue declined 9.1% year over year. It earns a return on equity of -5.9%. Net debt stands at 224M SEK. Fundamentals as of Aug 13, 2026
Our scenario range runs from kr 0.1639 (bear case) to kr 0.3188 (bull case); at kr 0.3400, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 58% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -39% fair-value upside, at -27%, BONG screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 14 models by family
Widest divergence: DCF Models (kr 1.76) versus Earnings-Based (kr 0.2500). Highest evidence: Growth DCF (80).
Notify me when BONG reaches fair value
Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 47 · Market factors (momentum, volatility) 11
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Bong AB (publ) provides light packaging and envelope products in Central Europe, South Europe, North Africa, the Nordics, and the United Kingdom.
Full company description
Bong AB (publ) provides light packaging and envelope products in Central Europe, South Europe, North Africa, the Nordics, and the United Kingdom. The company offers light packaging products, such as expanders and pockets, which include kraft paper mailers, cushioned paper mailers, air bubbles and all board mailers, corrugated packaging and flexible packaging for e-commerce and retail sectors, as well as manufacturing and selling envelopes in various shapes and sizes. It also provides gift and carrier bag solutions for brands within sectors like fashion, beauty, fine foods and department stores. In addition, the company offers solutions for distribution and packaging of information, advertising materials, and lightweight goods. The company offers its products under the e-Green, h-Green, AirPro Green, AirPro, and Tyvek brands. Bong AB (publ) was founded in 1737 and is headquartered in Kristianstad, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Bong AB (publ) reported revenue of kr 1.8B in FY2025 versus kr 1.8B in FY2021, a compound +0.1%/yr. Reported net income was −kr 29.2M in FY2025.
BONG screens 27% overvalued. Compare with Smurfit Westrock Plc, →
Peer Group
Packaging & Containers · 275 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Packaging & Containers median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Packaging & Containers stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Smurfit Westrock Plc, SW | $49.25 | $22.66 | -54% |
| Packaging Corporation PKG | $246.68 | $122.63 | -50% |
| International Paper Company IP | $41.39 | $21.44 | -48% |
| Amcor plc AMCR | $46.52 | $18.79 | -60% |
| Ball Corporation BALL | $61.67 | $36.57 | -41% |
| Crown Holdings CCK | $119.08 | $118.59 | -0% |
| Avery Dennison Corporation AVY | $182.33 | $113.05 | -38% |
| CCL Industries Inc CCLA | C$93.99 | C$77.64 | -17% |
| Stora Enso Oyj STEAV | €9.74 | €11.42 | +17% |
| SIG Group SIGN | CHF 13.66 | CHF 8.32 | -39% |
Compare Bong AB (publ) with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Consumer Cyclical stocks →
Discover undervalued stocks
Pick a strategy and jump into the live analysis with that exact screen applied.
Discover tools
Frequently asked questions
Is Bong AB (publ) (BONG) overvalued or undervalued?
What is the fair value of BONG?
What is the quality score of BONG?
What is the revenue of Bong AB (publ) (BONG)?
What is the net profit margin of BONG?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Watch Bong AB (publ) in the live analysis
One click puts Bong AB (publ) on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 35,000+ stock screener. You can also try 14 days of Pro there, no card.
Watch for free →Zero risk: nothing is ever charged. Your watchlist is yours, with or without an account.