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STOCK COMPARISON

Bjorn Borg AB vs Ralph Lauren Corp Class A: Fair Value & Quality

Both stocks run through our valuation models. Here is how Bjorn Borg AB (BORG) and Ralph Lauren Corp Class A (RL) compare, as of Sep 25, 2026.

As of Sep 25, 2026, Fair Value Calculator sees Bjorn Borg AB as the less overvalued of the two: Bjorn Borg AB trades at SEK 53.60 versus a fair value of SEK 42.95 (-20%), while Ralph Lauren Corp Class A trades at $352 versus $225 (-36%).
Bjorn Borg AB
BORG.ST · SEK · Consumer Discretionary
-20%
upside to fair value
overvalued
PriceSEK 53.60
Fair ValueSEK 42.95
Quality68/100
Ralph Lauren Corp Class A
RL · USD · Consumer Discretionary
-36%
upside to fair value
overvalued
Price$352
Fair Value$225
Quality82/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

Bjorn Borg ABRalph Lauren Corp Class A
Valuation
14.5×P/E (TTM)23.3×
1.55×P/S (TTM)2.70×
4.51×P/B7.72×
15.5×EV/EBITDA13.9×
n/aPEG2.16×
−19.9%Fair value upside−36.0%
5.6%Dividend yield1.0%
SEK 3.00Dividend per share$3.65
Profitability
14%Operating margin13%
2.88×EBIT margin trend (5Y)n/a
24%Return on equity35%
8%Return on assets11%
Growth
7%Revenue growth (YoY)17%
7.7%Avg. growth/yr (3Y)8.0%
8.2%Avg. growth/yr (5Y)13.0%
+24.4%Value creation/yr+18.4%
Balance & size
16.4×Interest coverage (EBIT/interest)21.8×
n/aDebt / equity0.44×
$167MMarket cap$22B
mixedGrowth qualityhealthy

Bjorn Borg AB leads: 7 to 6 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Bjorn Borg ABof which business quality 66 · market factors 35 Ralph Lauren Corp Class Aof which business quality 79 · market factors 44
ProfitabilityMargins and returns on capital today
79
87
Quality GrowthAre margins and returns improving?
46
74
CashflowEarnings quality: real cash, not paper profit
36
50
Fin. StrengthBalance sheet, leverage, solvency risk
74
87
InvestmentDisciplined investing over empire-building
89
86
Low VolatilityCalm price path (market factor)
61
45
MomentumPrice trend over the last 3–12 months (market factor)
31
42
52W MomentumDistance to the 52-week high (market factor)
14
48
Net IssuanceShare count: buybacks or dilution?
82
100

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyBjorn Borg ABPrice SEK 53.60Ralph Lauren Corp Class APrice $352
DCF Models-16%below the priceSEK 45.10-35%below the price$229
Earnings-Based-54%below the priceSEK 24.84-49%below the price$180
Multiples+13%close to the priceSEK 60.70-34%below the price$233
Asset-Based-82%below the priceSEK 9.75-91%below the price$30.55
Growth DCF-39%below the priceSEK 32.90-44%below the price$197
Economic Profit-51%below the priceSEK 26.37-51%below the price$171
Growth Earnings+33%above the priceSEK 71.31-23%below the price$272
Minimum-82%below the priceSEK 9.75-91%below the price$30.55
Maximum+33%above the priceSEK 71.31-23%below the price$272
Median-39%below the priceSEK 32.90-44%below the price$197
Geometric mean-39%below the priceSEK 32.82-54%below the price$160

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Bjorn Borg AB: 16 of 24 models see the stock below the current price.

Ralph Lauren Corp Class A: 22 of 23 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Bjorn Borg AB
Price SEK 53.60
Fair Value SEK 42.95
Bear SEK 26.05Bull SEK 64.68
Ralph Lauren Corp Class A
Price $352
Fair Value $225
Bear $154Bull $313

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Bjorn Borg AB · Consumer Discretionary

Quality score68 · Top 25%
Fair value upside-20% · below median

Ralph Lauren Corp Class A · Consumer Discretionary

Quality score82 · Top 25%
Fair value upside-36% · below median

Bottom line

As of Sep 25, 2026, Fair Value Calculator sees Bjorn Borg AB as the less overvalued of the two: Bjorn Borg AB trades at SEK 53.60 versus a fair value of SEK 42.95 (-20%), while Ralph Lauren Corp Class A trades at $352 versus $225 (-36%).

Ralph Lauren Corp Class A has the higher quality score (82/100).

Open Bjorn Borg AB live analysis →
Bjorn Borg AB · Ralph Lauren Corp Class A

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.