STOCK COMPARISON
Celsius Holdings vs Coca-Cola: Fair Value & Quality
Both stocks run through our valuation models. Here is how Celsius Holdings (CELH) and Coca-Cola (KO) compare, as of Aug 10, 2026.
As of Aug 10, 2026, Fair Value Calculator sees Coca-Cola as the less overvalued of the two: Celsius Holdings trades at $27.77 versus a fair value of $8.87 (-68%), while Coca-Cola trades at $87.05 versus $36.57 (-58%).
Celsius Holdings
CELH · USD · Consumer Staples
-68%
upside to fair value
overvalued
Price$27.77
Fair Value$8.87
Quality52/100
Coca-Cola
KO · USD · Consumer Staples
-58%
upside to fair value
overvalued
Price$87.05
Fair Value$36.57
Quality67/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Celsius HoldingsCoca-Cola
Valuation
71.0×P/E (TTM)25.6×
2.63×P/S (TTM)7.12×
2.65×P/B10.91×
11.9×EV/EBITDA22.9×
0.31×PEG4.15×
—Dividend yield2.4%
—Dividend per share$2.06
Profitability
6%Net margin28%
20%Operating margin35%
8%Return on equity43%
11%Return on assets10%
Growth
138%Revenue growth (YoY)12%
56.7%Avg. growth/yr (3Y)3.7%
80.7%Avg. growth/yr (5Y)7.7%
Balance & size
0.23×Debt / equity1.31×
$8BMarket cap$351B
healthyGrowth qualitymixed
Celsius Holdings leads: 9 to 4 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Celsius Holdingsof which business quality 55 · market factors 15
Coca-Colaof which business quality 62 · market factors 77
ProfitabilityMargins and returns on capital today
31
71
Quality GrowthAre margins and returns improving?
33
59
CashflowEarnings quality: real cash, not paper profit
77
44
Fin. StrengthBalance sheet, leverage, solvency risk
73
51
InvestmentDisciplined investing over empire-building
33
72
Low VolatilityCalm price path (market factor)
34
96
MomentumPrice trend over the last 3–12 months (market factor)
11
61
52W MomentumDistance to the 52-week high (market factor)
0
83
Net IssuanceBuybacks instead of dilution
75
84
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Celsius Holdings
DCF Models$27.10
Earnings-Based$15.55
Dividend Discount$2.40
Multiples$11.29
Asset-Based$7.71
Growth DCF$30.25
Economic Profit$15.98
Growth Earnings$19.34
20 of 26 models see the stock below the current price.
Coca-Cola
DCF Models$28.16
Earnings-Based$22.41
Dividend Discount$31.26
Multiples$39.24
Asset-Based$5.01
Growth DCF$11.71
Economic Profit$24.81
Growth Earnings$51.37
25 of 25 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Celsius Holdings
Bear $8.42Fair Value $8.87Bull $11.09
$27.77 = current price (white tick)
Coca-Cola
Bear $21.38Fair Value $36.57Bull $47.76
$87.05 = current price (white tick)
Compare two other stocks
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Celsius Holdings · Consumer Staples
Quality score52 · below median
Fair value upside-68% · bottom 25%
Coca-Cola · Consumer Staples
Quality score67 · Top 25%
Fair value upside-58% · bottom 25%
Bottom line
As of Aug 10, 2026, Fair Value Calculator sees Coca-Cola as the less overvalued of the two: Celsius Holdings trades at $27.77 versus a fair value of $8.87 (-68%), while Coca-Cola trades at $87.05 versus $36.57 (-58%).
Coca-Cola has the higher quality score (67/100).
See the full analysis →
More comparisons
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
