The Coca-Cola Company (KO) fair value: what the stock is really worth
We calculate from audited financials what The Coca-Cola Company is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily, free.
- Compare price with fair valuebelow fair value = cheap, above = expensive
- Check the quality50 and up solid, 75 and up strong
- Watch it or check another stockalert when fair value or trend changes
At a glance
The Coca-Cola Company
KO · US
A solid business, but trading 141% above our fair value of $36.57.
As of Sep 6, 2026, the fair value of The Coca-Cola Company is $36.57 per share against a price of $88.07, so the fair value sits 58% below the price. A model estimate from reported figures, not an analyst target.
Fair value as of: Sep 6, 2026
From 25 valuation models · updated yesterday
Share price +1.4% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price sits above even our optimistic bull case ($47.76). The favourable scenario is already priced in.
- Solid but not exceptional quality (67/100) and above fair value, neither a clear bargain nor a standout compounder.
- A fairly wide model range ($21.38 to $47.76) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 6, 2026.
How to read this chart
60‑month range $45.60 – $91.99 · fair‑value band $21.38 – $47.76 · the $88.07 price screens above the $36.57 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 6, 2026.
Analysis
The Coca-Cola Company (KO) currently trades at $88.07, while our model-based Fair Value estimate is $36.57, implying the stock looks roughly 140.8% overvalued today. The Quality Score stands at 67/100 (solid quality), in the Consumer Defensive sector. Bull case: the Growth Earnings group reads highest at a median of $51.37 per share, and 0 of the 25 models we run sit above the $88.07 price. Bear case: the Asset-Based group reads lowest at $5.01, and 25 of the 25 models stay below the price. Evidence for this calculation is high.
Over the trailing twelve months, The Coca-Cola Company generated revenue of $49.3B at a net margin of 27.8%. Revenue grew 12.1% year over year. It earns a return on equity of 43.4%. Net debt stands at $35.2B. Fundamentals as of Sep 6, 2026
Scenario range: $21.38 (bear) to $47.76 (bull), the price of $88.07 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target. The share trades near its 52-week high and 37% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at −13% fair-value upside, at −58%, KO screens richer than that median.
Fair Value models
Based on fiscal year 2025 figures (about 8 months old). Earnings retained since then ($0.7671 per share) are deliberately not added.
Each model values the company its own way; the fair value above is the evidence-weighted blend. Evidence (0 to 100) shows how complete a model's inputs are. How we calculate →
All 25 models by family
Widest divergence: Growth Earnings ($51.37) versus Asset-Based ($5.01). Highest evidence: FCF DCF (77).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Sep 6, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 62 · Market factors (momentum, volatility) 79
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
The Coca-Cola Company, a beverage company, manufactures and sells various nonalcoholic beverages in the United States and internationally. The company provides Trademark Coca-Cola, sparkling soft drinks and flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and emerging beverages.
Full company description
The Coca-Cola Company, a beverage company, manufactures and sells various nonalcoholic beverages in the United States and internationally. The company provides Trademark Coca-Cola, sparkling soft drinks and flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and emerging beverages. It also offers beverage concentrates and syrups, as well as fountain syrups to fountain retailers comprising restaurants and convenience stores. The company sells its products under the Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, caffeine free Diet Coke, Cherry Coke, Fanta, Sprite, Simply, Fanta Orange, Fanta Zero Orange, Fanta Zero Sugar, Fanta Apple, Sprite Zero Sugar, Simply Orange, Simply Apple, Simply Grapefruit, Fresca, Schweppes, Thums Up, Aquarius, Ayataka, BODYARMOR, Ciel, Costa, Crystal, Dasani, Fuze Tea, Georgia, glacéau smartwater, glacéau vitaminwater, Gold Peak, I LOHAS, Powerade, Topo Chico, Core Power, Del Valle, fairlife, innocent, Maaza, Minute Maid, Minute Maid Pulpy, Santa Clara, and dogadan brands. It operates through a network of independent bottling partners, distributors, wholesalers, and retailers, as well as through bottling and distribution operators. The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
The Coca-Cola Company reported revenue of $47.9B in FY2025 versus $38.7B in FY2021, a compound +5.5%/yr. Reported net income was $13.1B in FY2025, compounding +7.6%/yr from FY2021.
of which total revenue +0.7 % · buybacks/dilution +0.2 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
KO screens 141% overvalued. Compare with PepsiCo, Inc →
Recent news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Up 26% in 2026, Is Coca-Cola a Buy Near an All-Time High?
- Which Defensive Stock Has Dominated in 2026: Coca-Cola, Johnson & Johnson, or Procter & Gamble?
- Coca-Cola: Buy, Sell, or Hold After Its Recent Run?
- Coca-Cola Stock at $88: Here's Why Investors Should Pause
Peer Group
Beverages - Non-Alcoholic · 87 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Beverages - Non-Alcoholic median · lower = cheaper
What the price implies (reverse DCF)
The inverse question: what free-cash-flow growth must The Coca-Cola Company deliver for ten years so that today's price is fair in our DCF model? Same formula, same discount rate as the fair value.
The price demands an acceleration versus past growth: a high bar the company still has to clear. Ranking of the largest stocks →
Context: sector, industry, market
- Is the Consumer Staples sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: US Stocks
- Valuation of the USA market
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Beverages - Non-Alcoholic stocks, each showing price versus our Fair Value estimate (as of Sep 6, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| PepsiCo, Inc PEP | $137.63 | $106.91 | −22% |
| Monster Beverage Corporation MNST | $43.82 | $35.82 | −18% |
| Nongfu Spring Co 9633 | HK$42.54 | HK$30.90 | −27% |
| Coca-Cola Europacific Partners PLC CCEP | €93.10 | €70.86 | −24% |
| Keurig Dr Pepper Inc KDP | $32.18 | $30.99 | −4% |
| Coca-Cola FEMSA, S.A. KOF | $112.58 | $108.50 | −4% |
| Coca-Cola HBC AG EEE | €53.10 | €46.77 | −12% |
| Varun Beverages Limited VBL | ₹431.00 | ₹187.49 | −56% |
| Eastroc Beverage (Group) Co 605499 | ¥123.07 | ¥107.57 | −13% |
| MIXUE Group 2097 | HK$232.60 | HK$307.46 | +32% |
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