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STOCK COMPARISON

Church & Dwight Company vs Procter & Gamble: Fair Value & Quality

Both stocks run through our valuation models. Here is how Church & Dwight Company (CHD) and Procter & Gamble (PG) compare, as of Aug 8, 2026.

As of Aug 8, 2026, Fair Value Calculator sees Procter & Gamble as the less overvalued of the two: Church & Dwight Company trades at $103 versus a fair value of $65.12 (-37%), while Procter & Gamble trades at $147 versus $108 (-26%).
Church & Dwight Company
CHD · USD · Consumer Staples
-37%
upside to fair value
overvalued
Price$103
Fair Value$65.12
Quality72/100
Procter & Gamble
PG · USD · Consumer Staples
-26%
upside to fair value
overvalued
Price$147
Fair Value$108
Quality70/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Church & Dwight CompanyProcter & Gamble
Valuation
32.6×P/E (TTM)21.5×
3.75×P/S (TTM)3.95×
5.81×P/B6.58×
18.0×EV/EBITDA14.3×
3.04×PEG4.13×
1.2%Dividend yield2.9%
$1.20Dividend per share$4.23
Profitability
12%Net margin19%
20%Operating margin23%
17%Return on equity31%
8%Return on assets11%
Growth
0%Revenue growth (YoY)7%
4.9%Avg. growth/yr (3Y)1.7%
4.8%Avg. growth/yr (5Y)3.5%
Balance & size
0.55×Debt / equity0.48×
$23BMarket cap$342B
healthyGrowth qualityhealthy

Procter & Gamble leads: 5 to 9 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Church & Dwight Companyof which business quality 70 · market factors 67 Procter & Gambleof which business quality 71 · market factors 55
ProfitabilityMargins and returns on capital today
56
73
Quality GrowthAre margins and returns improving?
53
46
CashflowEarnings quality: real cash, not paper profit
79
65
Fin. StrengthBalance sheet, leverage, solvency risk
65
70
InvestmentDisciplined investing over empire-building
89
85
Low VolatilityCalm price path (market factor)
91
95
MomentumPrice trend over the last 3–12 months (market factor)
50
40
52W MomentumDistance to the 52-week high (market factor)
68
35
Net IssuanceBuybacks instead of dilution
88
91

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Church & Dwight Company

DCF Models$64.54
Earnings-Based$27.57
Dividend Discount$21.03
Multiples$57.53
Asset-Based$11.32
Growth DCF$68.09
Economic Profit$32.85
Growth Earnings$56.59

26 of 26 models see the stock below the current price.

Procter & Gamble

DCF Models$97.73
Earnings-Based$85.21
Dividend Discount$59.55
Multiples$107
Asset-Based$14.97
Growth DCF$87.37
Economic Profit$68.20
Growth Earnings$107

23 of 24 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Church & Dwight Company
Bear $44.70Fair Value $65.12Bull $81.63
$103 = current price (white tick)
Procter & Gamble
Bear $70.77Fair Value $108Bull $151
$147 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Church & Dwight Company · Consumer Staples

Quality score72 · Top 25%
Fair value upside-37% · below median

Procter & Gamble · Consumer Staples

Quality score70 · Top 25%
Fair value upside-26% · below median

Bottom line

As of Aug 8, 2026, Fair Value Calculator sees Procter & Gamble as the less overvalued of the two: Church & Dwight Company trades at $103 versus a fair value of $65.12 (-37%), while Procter & Gamble trades at $147 versus $108 (-26%).

Church & Dwight Company has the higher quality score (72/100).

See the full analysis →
Church & Dwight Company · Procter & Gamble

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.