STOCK COMPARISON
Vita Coco Company vs Coca-Cola: Fair Value & Quality
Both stocks run through our valuation models. Here is how Vita Coco Company (COCO) and Coca-Cola (KO) compare, as of Aug 10, 2026.
As of Aug 10, 2026, Fair Value Calculator sees Coca-Cola as the less overvalued of the two: Vita Coco Company trades at $62.25 versus a fair value of $22.28 (-64%), while Coca-Cola trades at $87.05 versus $36.57 (-58%).
Vita Coco Company
COCO · USD · Consumer Staples
-64%
upside to fair value
overvalued
Price$62.25
Fair Value$22.28
Quality62/100
Coca-Cola
KO · USD · Consumer Staples
-58%
upside to fair value
overvalued
Price$87.05
Fair Value$36.57
Quality67/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Vita Coco CompanyCoca-Cola
Valuation
53.1×P/E (TTM)25.6×
6.35×P/S (TTM)7.12×
12.62×P/B10.91×
40.6×EV/EBITDA22.9×
—PEG4.15×
—Dividend yield2.4%
—Dividend per share$2.06
Profitability
13%Net margin28%
19%Operating margin35%
26%Return on equity43%
14%Return on assets10%
Growth
37%Revenue growth (YoY)12%
12.5%Avg. growth/yr (3Y)3.7%
14.4%Avg. growth/yr (5Y)7.7%
Balance & size
—Debt / equity1.31×
$4BMarket cap$351B
mixedGrowth qualitymixed
Coca-Cola leads: 5 to 6 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Vita Coco Companyof which business quality 64 · market factors 62
Coca-Colaof which business quality 62 · market factors 77
ProfitabilityMargins and returns on capital today
81
71
Quality GrowthAre margins and returns improving?
41
59
CashflowEarnings quality: real cash, not paper profit
41
44
Fin. StrengthBalance sheet, leverage, solvency risk
100
51
InvestmentDisciplined investing over empire-building
33
72
Low VolatilityCalm price path (market factor)
47
96
MomentumPrice trend over the last 3–12 months (market factor)
63
61
52W MomentumDistance to the 52-week high (market factor)
78
83
Net IssuanceBuybacks instead of dilution
65
84
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Vita Coco Company
DCF Models$25.06
Earnings-Based$17.64
Dividend Discount$1.80
Multiples$21.87
Asset-Based$3.89
Growth DCF$20.85
Economic Profit$14.41
Growth Earnings$26.16
26 of 26 models see the stock below the current price.
Coca-Cola
DCF Models$28.16
Earnings-Based$22.41
Dividend Discount$31.26
Multiples$39.24
Asset-Based$5.01
Growth DCF$11.71
Economic Profit$24.81
Growth Earnings$51.37
25 of 25 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Vita Coco Company
Bear $14.64Fair Value $22.28Bull $34.01
$62.25 = current price (white tick)
Coca-Cola
Bear $21.38Fair Value $36.57Bull $47.76
$87.05 = current price (white tick)
Compare two other stocks
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Vita Coco Company · Consumer Staples
Quality score62 · above median
Fair value upside-64% · bottom 25%
Coca-Cola · Consumer Staples
Quality score67 · Top 25%
Fair value upside-58% · bottom 25%
Bottom line
As of Aug 10, 2026, Fair Value Calculator sees Coca-Cola as the less overvalued of the two: Vita Coco Company trades at $62.25 versus a fair value of $22.28 (-64%), while Coca-Cola trades at $87.05 versus $36.57 (-58%).
Coca-Cola has the higher quality score (67/100).
See the full analysis →
More comparisons
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
