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STOCK COMPARISON

Vita Coco Company vs Coca-Cola: Fair Value & Quality

Both stocks run through our valuation models. Here is how Vita Coco Company (COCO) and Coca-Cola (KO) compare, as of Sep 25, 2026.

As of Sep 25, 2026, Fair Value Calculator sees Vita Coco Company as the less overvalued of the two: Vita Coco Company trades at $59.17 versus a fair value of $22.28 (-62%), while Coca-Cola trades at $88.10 versus $29.32 (-67%).
Vita Coco Company
COCO · USD · Consumer Staples
-62%
upside to fair value
overvalued
Price$59.17
Fair Value$22.28
Quality62/100
Coca-Cola
KO · USD · Consumer Staples
-67%
upside to fair value
overvalued
Price$88.10
Fair Value$29.32
Quality65/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

Vita Coco CompanyCoca-Cola
Valuation
42.9×P/E (TTM)26.5×
6.35×P/S (TTM)7.58×
12.62×P/B11.81×
40.6×EV/EBITDA24.2×
n/aPEG4.03×
−62.3%Fair value upside−66.7%
n/aDividend yield2.4%
n/aDividend per share$2.08
Profitability
19%Operating margin35%
2.89×EBIT margin trend (5Y)1.05×
26%Return on equity42%
14%Return on assets9%
Growth
37%Revenue growth (YoY)7%
12.5%Avg. growth/yr (3Y)3.7%
14.4%Avg. growth/yr (5Y)7.7%
+28.3%Value creation/yr+9.9%
Balance & size
n/aInterest coverage (EBIT/interest)8.3×
n/aDebt / equity1.31×
$4BMarket cap$380B
mixedGrowth qualitymixed

Vita Coco Company leads: 7 to 4 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Vita Coco Companyof which business quality 64 · market factors 53 Coca-Colaof which business quality 61 · market factors 79
ProfitabilityMargins and returns on capital today
81
71
Quality GrowthAre margins and returns improving?
41
59
CashflowEarnings quality: real cash, not paper profit
41
44
Fin. StrengthBalance sheet, leverage, solvency risk
100
51
InvestmentDisciplined investing over empire-building
33
72
Low VolatilityCalm price path (market factor)
47
96
MomentumPrice trend over the last 3–12 months (market factor)
51
67
52W MomentumDistance to the 52-week high (market factor)
63
80
Net IssuanceShare count: buybacks or dilution?
65
83

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyVita Coco CompanyPrice $59.17Coca-ColaPrice $88.10
DCF Models-58%below the price$25.06-66%below the price$29.90
Earnings-Based-70%below the price$17.64-75%below the price$22.40
Dividend Discountn/a-65%below the price$31.26
Multiples-63%below the price$21.87-55%below the price$39.24
Asset-Based-93%below the price$3.89-94%below the price$5.01
Growth DCF-65%below the price$20.85-83%below the price$14.89
Economic Profit-76%below the price$13.93-72%below the price$24.81
Growth Earnings-56%below the price$26.16-42%below the price$51.37
Minimum-93%below the price$3.89-94%below the price$5.01
Maximum-56%below the price$26.16-42%below the price$51.37
Median-65%below the price$20.85-69%below the price$27.35
Geometric mean-73%below the price$16.14-74%below the price$22.99

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Vita Coco Company: 24 of 24 models see the stock below the current price.

Coca-Cola: 25 of 25 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Vita Coco Company
Price $59.17
Fair Value $22.28
Bear $14.47Bull $32.56
Coca-Cola
Price $88.10
Fair Value $29.32
Bear $21.18Bull $47.76

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Vita Coco Company · Consumer Staples

Quality score62 · above median
Fair value upside-62% · bottom 25%

Coca-Cola · Consumer Staples

Quality score65 · Top 25%
Fair value upside-67% · bottom 25%

Bottom line

As of Sep 25, 2026, Fair Value Calculator sees Vita Coco Company as the less overvalued of the two: Vita Coco Company trades at $59.17 versus a fair value of $22.28 (-62%), while Coca-Cola trades at $88.10 versus $29.32 (-67%).

Coca-Cola has the higher quality score (65/100).

Open Vita Coco Company live analysis →
Vita Coco Company · Coca-Cola

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.