Vita Coco Company Inc (COCO) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Vita Coco Company Inc stock $24.44, price $62.45, that is 60.9% below the price, quality 65 out of 100. Rating: strongly overvalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range $7.56 – $84.02 · fair‑value band $14.51 – $32.82 · the $62.45 price screens above the $24.44 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 8, 2026.
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The Vita Coco Company, Inc. develops, manufactures, markets, and distributes coconut water products under the Vita Coco brand name in the United States, Canada, Europe, the Middle East, Africa, and the Asia Pacific.
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It offers coconut water, oil, and juice products; Vita Coco Treats, a plant-based dairy alternative; Vita Coco Pressed, Vita Coco Coconut Juice, and Farmers Organic; Vita Coco Coconut MLK; and PWR LIFT, a protein-infused fitness drink. The company also supplies private label products to retailers.
It distributes its products through club, food, drug, mass, convenience, e-commerce, and foodservice channels. The company was formerly known as All Market Inc. and changed its name to The Vita Coco Company, Inc. in September 2021.
The Vita Coco Company, Inc. was incorporated in 2004 and is headquartered in New York, New York.
Stock analysis
Vita Coco Company Inc (COCO) currently trades at $62.45, while our model-based Fair Value estimate is $24.44, 61% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of $26.18 per share, and 0 of the 24 models we run sit above the $62.45 price.
Bear case: the Asset-Based group reads lowest at $5.11, and 24 of the 24 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $14.51 (bear) to $32.82 (bull), the price of $62.45 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 65/100 (solid quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Vita Coco Company Inc reported revenue of $610M in FY2025 versus $380M in FY2021, a compound +12.6%/yr. Reported net income was $71.3M in FY2025, compounding +39.2%/yr from FY2021.
Key figures
Market cap $3.8B Mid · P/E ratio 31.5 · P/S ratio 4.91 · EPS (TTM) $1.98 · Net margin 15.7% · Return on equity 32.0% · Return on assets (EBIT) 14.4% (5-year average) · Operating margin 19.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 79 out of 100 (low confidence).
What moves the price
The share trades about 26% below its 52-week high and 50% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −23% fair-value upside, at −61%, COCO screens richer than that median.
Fair Value models
Bear$14.51Fair Value $24.44Bull$32.82
Price $62.45 · Downside -60.9%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($1.69 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, 5 officers or directors sold shares worth $33.3M and none bought.
SaleCorey BakerChief Financial Officer4× since Mar 13, 2026: 16,000 shares, avg. $60.34$965,500Nov 4, 202610b5-1 plan
SaleKenneth SadowskyDirector9× since Nov 19, 2025: 41,200 shares, avg. $59.52$2.5MJun 17, 202610b5-1 plan
SaleIra LiranDirector5× since Nov 17, 2025: 490,000 shares, avg. $71.29$34.9MJun 12, 202610b5-1 plan
SaleJonathan BurthChief Operating Officer6× since Nov 17, 2025: 237,666 shares, avg. $64.50$15.3MJun 11, 202610b5-1 plan
SaleCharles van EsChief Commercial Officer6× since Nov 17, 2025: 42,606 shares, avg. $59.85$2.6MJun 1, 202610b5-1 plan
SaleMichael KirbanExecutive Chairman, Director3× since Nov 14, 2025: 105,102 shares, avg. $62.08$6.5MApr 30, 202610b5-1 plan
SaleMartin RoperChief Executive Officer, Director6× since Apr 7, 2026: 250,000 shares, avg. $51.01$12.8MApr 29, 202610b5-1 plan
SaleJane PriorChief Marketing Officer50,000 shares at $52.92$2.6MMar 5, 202610b5-1 plan
SaleJohn D LeahyDirector27,300 shares at $56.19$1.5MMar 2, 2026
SaleJane Cecil MorreauDirector15,000 shares at $53.91$808,650Feb 23, 202610b5-1 plan
Plus 1 more entries from the last 12 months.
Plus 13 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.86/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+18.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.4%
Start year 2020 (pandemic)
Revenue growth 6 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+13.6%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+28.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year+28.3%
Dividend (yield on the price)0.0%
Profit margin 2019 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.5% → 14%
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+37.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+20.8%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +34.0% a year for the price and +18.0% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (100 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.
AI conclusion: Strong supply chain and market lead in coconut water provide scale, yet limited public data on moat factors and unverified sustainability stand as the main weaknesses.
Main risk: The sports and electrolyte push pits volume growth against bigger rivals and could raise marketing costs while pressuring margins.
Vita Coco is pushing back into sports and fitness with fresh athlete partnerships to reach younger consumers and lift sales. Its strong supply chain and market lead in coconut water give scale, yet this move pits faster volume growth against bigger rivals in the electrolyte space. Will the sports focus expand the platform more than it raises marketing costs and competitive pressure?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Beverages - Non-Alcoholic · 80 stocks
Beats the industry median on 6/13 measures
A mixed picture versus its industry peers.
Valuation
Quality Score65 · Above median
Fair Value upside−60.9% · Bottom 25%
Profitability
Return on equity (12 months)32.0% · Top 25%
Return on assets15.5% · Top 25%
Net margin (12 months)15.7% · Top 25%
Operating margin (12 months)19.9% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)33.7% · Top 25%
Valuation Multiplesvs Beverages - Non-Alcoholic median · lower = cheaper
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Cite: Fair Value Calculator (2026). "Vita Coco Company Inc Fair Value". https://www.fairvalue-calculator.com/stock/COCO
Frequently asked questions
Is Vita Coco Company Inc (COCO) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of $24.44 versus a price of $62.45, about 61% lower (overvalued).
What is the fair value of COCO?
Our model-based fair value for Vita Coco Company Inc is $24.44 (as of Nov 8, 2026), built from audited fundamentals. The current price: $62.45.
What is the quality score of COCO?
Vita Coco Company Inc has a Quality Score of 65/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Vita Coco Company Inc (COCO)?
Our model-based price target is the fair value of $24.44 (as of Nov 8, 2026) from 24 valuation models. Cautious scenario $14.51, optimistic scenario $32.82. It is a calculation from audited fundamentals, not an analyst target.
What is the Vita Coco Company Inc stock forecast for 2026?
Our models put fair value at $24.44, about 61% lower versus a price of $62.45 (overvalued). Cautious scenario $14.51, optimistic scenario $32.82. The calculation is refreshed regularly with new filings.
What is the revenue of Vita Coco Company Inc (COCO)?
Vita Coco Company Inc reported trailing-twelve-month revenue of about $768M (latest available figure, as of Nov 8, 2026).
What growth is priced into Vita Coco Company Inc (COCO)?
For today's price to be fair in a discounted-cash-flow model, Vita Coco Company Inc would have to grow free cash flow by +37.2 % per year for five years (discount rate 9.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +14.4 % per year. As of Nov 8, 2026.
What discount rate (WACC) does the fair value of COCO use?
Our models discount Vita Coco Company Inc at 9.1 %: a base by market capitalisation (mid), damped by beta 0.75, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Vita Coco Company Inc that is +37.2 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (9.1 %) and the same formula as our fair value.
How much growth has Vita Coco Company Inc (COCO) delivered so far?
Over the past 5 years revenue at Vita Coco Company Inc grew +14.4 % a year. The price currently implies free-cash-flow growth of +37.2 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Vita Coco Company Inc (COCO) growing?
The median revenue growth in the sector is +3.6 % a year. That is the yardstick for the growth priced into Vita Coco Company Inc (+37.2 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Vita Coco Company Inc (COCO)?
The free-cash-flow yield on the price is 1.03 %: that much free cash flow Vita Coco Company Inc produces per unit of market value. When it exceeds the discount rate of our models (9.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Vita Coco Company Inc (COCO)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Vita Coco Company Inc it is $24.44 per share (as of Nov 8, 2026), against a price of $62.45. It is the blended result of 24 valuation models in 7 families (DCF Models, Earnings-Based, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Vita Coco Company Inc stock overvalued or undervalued in 2026?
As of Nov 8, 2026, COCO trades above its calculated fair value: price $62.45, fair value $24.44, a gap of about −61% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of COCO?
No. The price is what the market pays today ($62.45); the fair value is what the company's own numbers justify ($24.44). For Vita Coco Company Inc the two are $38.01 per share apart. That gap is exactly why we show both numbers side by side.
How much is Vita Coco Company Inc worth?
The market values Vita Coco Company Inc at about $3.8B (market capitalisation, as of Nov 8, 2026). Per share that is $62.45; our models calculate a fair value of $24.44 per share.
What do the bullish and bearish scenarios say about COCO?
Our models span a range for Vita Coco Company Inc: cautious scenario $14.51, base $24.44, optimistic $32.82 per share (as of Nov 8, 2026, price $62.45). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of COCO?
Vita Coco Company Inc trades at a price-to-earnings ratio of 31.5 (as of Nov 8, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $24.44 is built from several models across several years. Median P/E at fiscal year-end, 5 fiscal years (2021 to 2025), reported earnings, FY2022, FY2023 ex one-offs: 40.7. Other multiples: PEG 2.5, P/B 11.4, P/S 4.9, EV/EBITDA 25.0.
What is the PEG ratio of COCO?
The PEG ratio of Vita Coco Company Inc is 2.46 (P/E divided by earnings growth, as of Nov 8, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Vita Coco Company Inc (COCO)?
Balance-sheet figures for Vita Coco Company Inc (as of Nov 8, 2026): return on equity 32.0%. They feed the Quality Score of 65/100, which measures business quality independently of the share price.
How far is COCO from its 52-week high?
Vita Coco Company Inc trades at $62.45, about 26% below its 52-week high of $84.02 and 50% above the low of $41.70 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $24.44 is for.
Which stocks are comparable to Vita Coco Company Inc?
From the same area (Consumer Defensive) we also value The Coca-Cola Company, PepsiCo, Inc, Monster Beverage Corporation, Nongfu Spring Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Vita Coco Company Inc stock attractive at the current price?
The data as of Nov 8, 2026: price $62.45, calculated fair value $24.44 (−61%), Quality Score 65/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of COCO calculated?
We run Vita Coco Company Inc through 24 models from 7 families: DCF Models, Earnings-Based, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $24.44 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Vita Coco Company Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Vita Coco Company Inc (COCO)?
The closing price on Nov 6, 2026 was $62.45. Our model-based fair value is $24.44, about 61% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Vita Coco Company Inc right now?
The price sits above even our optimistic bull case ($32.82). The favourable scenario is already priced in. Solid but not exceptional quality (65/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range ($14.51 to $32.82) leaves room in how you read the outcome.
Key figures of Vita Coco Company Inc
How large is the market capitalisation of Vita Coco Company Inc (COCO)?
The market capitalisation of Vita Coco Company Inc is $3.8B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Vita Coco Company Inc (COCO)?
The price-to-sales ratio of Vita Coco Company Inc is 4.91 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Vita Coco Company Inc (COCO)?
Earnings per share at Vita Coco Company Inc are $1.98 (price ÷ EPS = P/E 31.5). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Vita Coco Company Inc (COCO)?
The net margin of Vita Coco Company Inc is 15.7% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Vita Coco Company Inc (COCO)?
The return on equity (ROE) of Vita Coco Company Inc is 32.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Vita Coco Company Inc (COCO)?
On an EBIT basis the return on assets of Vita Coco Company Inc is 14.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Vita Coco Company Inc (COCO)?
The operating margin of Vita Coco Company Inc is 19.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Vita Coco Company Inc (COCO)?
Revenue at Vita Coco Company Inc is growing +33.7% versus a year earlier (3y avg +12.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Vita Coco Company Inc (COCO)?
Earnings per share at Vita Coco Company Inc are growing +45.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Vita Coco Company Inc (COCO) hold?
Vita Coco Company Inc holds more cash than debt, $184M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Some data
Nov 8, 2026