Diageo vs Kweichow Moutai Co: Fair Value & Quality
Both stocks run through our valuation models. Here is how Diageo (DGE) and Kweichow Moutai Co (600519) compare, as of Aug 13, 2026.
As of Aug 13, 2026, Fair Value Calculator sees Diageo as the more attractively valued of the two: Diageo trades at £15.32 versus a fair value of £18.42 (+20%), while Kweichow Moutai Co trades at ¥1,343 versus ¥1,238 (-8%).
Diageo
DGE.LSE · GBX · Consumer Staples
+20%
upside to fair value
undervalued
Price£15.32
Fair Value£18.42
Quality55/100
Kweichow Moutai Co
600519.SHG · CNY · Consumer Staples
-8%
upside to fair value
fairly valued
Price¥1,343
Fair Value¥1,238
Quality82/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
DiageoKweichow Moutai Co
Valuation
18.5×P/E (TTM)18.9×
2.30×P/S (TTM)9.09×
4.11×P/B6.39×
10.4×EV/EBITDA13.3×
0.80×PEG1.65×
5.4%Dividend yield4.3%
£0.83Dividend per share¥51.95
Profitability
12%Net margin48%
31%Operating margin68%
20%Return on equity31%
7%Return on assets22%
Growth
-4%Revenue growth (YoY)7%
9.4%Avg. growth/yr (3Y)16.4%
11.5%Avg. growth/yr (5Y)15.4%
Balance & size
1.88×Debt / equity—
$46BMarket cap$232B
mixedGrowth qualitymixed
Kweichow Moutai Co leads: 6 to 7 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Diageoof which business quality 50 · market factors 50Kweichow Moutai Coof which business quality 79 · market factors 53
ProfitabilityMargins and returns on capital today
47
86
Quality GrowthAre margins and returns improving?
34
46
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
51
78
Low VolatilityCalm price path (market factor)
82
93
MomentumPrice trend over the last 3–12 months (market factor)
37
35
52W MomentumDistance to the 52-week high (market factor)
38
39
Net IssuanceBuybacks instead of dilution
91
84
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Diageo
DCF Models£11.34
Earnings-Based£8.30
Dividend Discount£16.30
Multiples£20.12
Asset-Based£3.34
Growth DCF£8.99
Economic Profit£8.65
Growth Earnings£18.42
16 of 25 models see the stock below the current price.
Kweichow Moutai Co
DCF Models¥1,736
Earnings-Based¥1,256
Dividend Discount¥988
Multiples¥1,164
Asset-Based¥131
Growth DCF¥1,063
Economic Profit¥810
Growth Earnings¥1,744
15 of 26 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Diageo
Bear £10.57Fair Value £18.42Bull £23.95
£15.32 = current price (white tick)
Kweichow Moutai Co
Bear ¥932Fair Value ¥1,238Bull ¥2,267
¥1,343 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Diageo · Consumer Staples
Quality score55 · below median
Fair value upside+20% · above median
Kweichow Moutai Co · Consumer Staples
Quality score82 · Top 25%
Fair value upside-8% · below median
Bottom line
As of Aug 13, 2026, Fair Value Calculator sees Diageo as the more attractively valued of the two: Diageo trades at £15.32 versus a fair value of £18.42 (+20%), while Kweichow Moutai Co trades at ¥1,343 versus ¥1,238 (-8%).
Kweichow Moutai Co has the higher quality score (82/100).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
