Diageo plc (DGE) Fair Value & Analysis
Consumer Defensive · GB · Market cap 33.7B GBX
Fair value as of: Jul 16, 2026
From 25 valuation models · updated 25 days ago
Share price +18.6% over the past month.
A solid business, screening 20% undervalued on our models.
What matters now
- Solid quality (55/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range (£10.57 to £23.95) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 16, 2026.
How to read this chart
60‑month range £11.54 – £30.97 · fair‑value band £10.57 – £23.95 · the £15.32 price screens below the £18.42 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 16, 2026.
Analysis
Diageo plc (DGE) currently trades at £15.32, while our model-based Fair Value estimate is £18.42, implying the stock looks roughly 20.3% undervalued today. The Quality Score stands at 55/100 (solid quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, Diageo plc generated revenue of £19.8B at a net margin of 12.2%. Revenue declined 4.0% year over year. It earns a return on equity of 19.7%. Net debt stands at £22.2B. Fundamentals as of Jul 16, 2026
Our scenario range runs from £10.57 (bear case) to £23.95 (bull case); at £15.32, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat. For context, the median of 10 Consumer Defensive peers we cover trades at 18% fair-value upside, at 20%, DGE screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 25 models by family
Widest divergence: Growth Earnings (£18.42) versus Asset-Based (£3.34). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 16, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 50 · Market factors (momentum, volatility) 54
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa.
Full company description
Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. It offers beer, scotch, gin, vodka, rum, liqueur, raki, wine, Irish and Canadian whisky, US and Indian whisky, Chinese whisky, cachaça, tequila, brandy, and Chinese white spirit beverages. The company also provides ready-to-drink and non-alcoholic beverages. Its principal brands include Johnnie Walker, Don Julio, Guinness, Crown Royal, Smirnoff, Baileys, Captain Morgan, Casamigos, Shui Jing Fang, and McDowell's. The company was formerly known as Guinness plc and changed its name to Diageo plc in February 1998. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Diageo plc reported revenue of £20.2B in FY2025 versus £12.7B in FY2021, a compound +12.3%/yr. Reported net income was £2.4B in FY2025, compounding −3.0%/yr from FY2021.
Watch DGE: get an alert when its fair value changes →
Recent news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Diageo (LSE:DGE) On Results And Guinness Spend As Fair Value Still Sits Higher
- FTSE 100 closes down despite strong results from WPP and Diageo
- Diageo boss launches £743m cost-cutting plan to deliver turnaround
- Guinness-owner Diageo poaches P&G exec as City awaits turnaround plan
Peer Group
Beverages - Wineries & Distilleries · 96 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Beverages - Wineries & Distilleries median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Beverages - Wineries & Distilleries stocks, each showing price versus our Fair Value estimate (as of Jul 16, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Kweichow Moutai Co 600519 | ¥1,251 | ¥1,238 | -1% |
| Wuliangye Yibin Co 000858 | ¥73.69 | ¥48.44 | -34% |
| Shanxi Xinghuacun Fen Wine Factory Co 600809 | ¥110.50 | ¥185.80 | +68% |
| Pernod Ricard SA RI | €65.24 | €76.68 | +18% |
| Luzhou Laojiao Co 000568 | ¥83.12 | ¥149.17 | +79% |
| Brown-Forman Corporation BFA | $26.60 | $28.15 | +6% |
| United Spirits Limited UNITDSPR | ₹1,376 | ₹440.56 | -68% |
| Thai Beverage Public Company Y92 | 0.4450 SGD | 0.6900 SGD | +55% |
| Jiangsu Yanghe Distillery Co 002304 | ¥38.08 | ¥27.82 | -27% |
| Anhui Gujing Distillery Co 000596 | ¥79.23 | ¥128.26 | +62% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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