Etsy vs Amazon.com: Fair Value & Quality
Both stocks run through our valuation models. Here is how Etsy (ETSY) and Amazon.com (AMZN) compare, as of Aug 10, 2026.
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Amazon.com leads: 4 to 6 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Etsy
17 of 23 models see the stock below the current price.
Amazon.com
23 of 24 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Compare two other stocks
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Etsy · Consumer Discretionary
Amazon.com · Consumer Discretionary
Bottom line
As of Aug 10, 2026, Fair Value Calculator sees Etsy as the less overvalued of the two: Etsy trades at $85.55 versus a fair value of $43.35 (-49%), while Amazon.com trades at $274 versus $128 (-53%).
Etsy has the higher quality score (73/100).
See the full analysis →More comparisons
Popular match-ups from the same sectors, all with fair value and quality score.
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.