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STOCK COMPARISON

Expedia Group vs Booking Holdings: Fair Value & Quality

Both stocks run through our valuation models. Here is how Expedia Group (EXPE) and Booking Holdings (BKNG) compare, as of Aug 8, 2026.

As of Aug 8, 2026, Fair Value Calculator sees Expedia Group as the less overvalued of the two: Expedia Group trades at $307 versus a fair value of $249 (-19%), while Booking Holdings trades at $207 versus $153 (-26%).
Expedia Group
EXPE · USD · Consumer Discretionary
-19%
upside to fair value
overvalued
Price$307
Fair Value$249
Quality72/100
Booking Holdings
BKNG · USD · Consumer Discretionary
-26%
upside to fair value
overvalued
Price$207
Fair Value$153
Quality76/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Expedia GroupBooking Holdings
Valuation
23.9×P/E (TTM)24.1×
2.13×P/S (TTM)5.12×
25.12×P/B
11.5×EV/EBITDA13.6×
0.89×PEG0.75×
0.6%Dividend yield0.9%
$1.68Dividend per share$1.58
Profitability
10%Net margin22%
7%Operating margin25%
71%Return on equity226%
6%Return on assets22%
Growth
15%Revenue growth (YoY)16%
8.1%Avg. growth/yr (3Y)16.3%
23.2%Avg. growth/yr (5Y)31.7%
Balance & size
3.48×Debt / equity
$32BMarket cap$142B
healthyGrowth qualityhealthy

Booking Holdings leads: 3 to 9 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Expedia Groupof which business quality 69 · market factors 70 Booking Holdingsof which business quality 84 · market factors 49
ProfitabilityMargins and returns on capital today
65
87
Quality GrowthAre margins and returns improving?
48
43
CashflowEarnings quality: real cash, not paper profit
88
96
Fin. StrengthBalance sheet, leverage, solvency risk
37
83
InvestmentDisciplined investing over empire-building
87
92
Low VolatilityCalm price path (market factor)
34
55
MomentumPrice trend over the last 3–12 months (market factor)
77
45
52W MomentumDistance to the 52-week high (market factor)
100
51
Net IssuanceBuybacks instead of dilution
100
100

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Expedia Group

DCF Models$438
Earnings-Based$174
Dividend Discount$30.74
Multiples$247
Asset-Based$7.51
Growth DCF$527
Economic Profit$179
Growth Earnings$218

13 of 26 models see the stock below the current price.

Booking Holdings

DCF Models$255
Earnings-Based$132
Dividend Discount$28.34
Multiples$139
Growth DCF$257
Economic Profit$113
Growth Earnings$179

14 of 23 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Expedia Group
Bear $186Fair Value $249Bull $311
$307 = current price (white tick)
Booking Holdings
Bear $114Fair Value $153Bull $192
$207 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Expedia Group · Consumer Discretionary

Quality score72 · Top 25%
Fair value upside-19% · below median

Booking Holdings · Consumer Discretionary

Quality score76 · Top 25%
Fair value upside-26% · below median

Bottom line

As of Aug 8, 2026, Fair Value Calculator sees Expedia Group as the less overvalued of the two: Expedia Group trades at $307 versus a fair value of $249 (-19%), while Booking Holdings trades at $207 versus $153 (-26%).

Booking Holdings has the higher quality score (76/100).

See the full analysis →

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.