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STOCK COMPARISON

Greenlane Holdings vs Philip Morris International: Fair Value & Quality

Both stocks run through our valuation models. Here is how Greenlane Holdings (GNLN) and Philip Morris International (PM) compare, as of Oct 3, 2026.

As of Oct 3, 2026, Fair Value Calculator sees Philip Morris International as the less overvalued of the two: Greenlane Holdings trades at $2.66 versus a fair value of $1.23 (−53.6%), while Philip Morris International trades at $187 versus $113 (−39.7%).
Greenlane Holdings
GNLN · USD · Consumer Discretionary
−53.6%
upside to fair value
overvalued
Price$2.66
Fair Value$1.23
Quality22/100
Philip Morris International
PM · USD · Consumer Staples
−39.7%
upside to fair value
overvalued
Price$187
Fair Value$113
Quality78/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

Greenlane HoldingsPhilip Morris International
Valuation
n/aP/E (TTM)25.6×
n/aForward P/E (FY2027)20.4×
n/aMedian P/E at FY-end (10 FY, ex one-offs where documented)18.8×
n/aP/S (TTM)6.89×
n/aP/BNegative equity
n/aEV/EBITDA18.5×
n/aPEG2.28×
−53.6%Fair value upside−39.7%
n/aDividend yield3.1%
n/aDividend per share$5.88
Profitability
n/aOperating margin40.0%
n/aEBIT margin trend (5Y)0.90×
-272.9%Return on equityNegative equity
-71.8%Return on assets14.6%
Growth
-69.5%Revenue growth (YoY)10.4%
-68.3%Avg. growth/yr (3Y)8.6%
-49.9%Avg. growth/yr (5Y)7.2%
n/aValue creation/yr+12.1%
Balance & size
n/aInterest coverage (EBIT/interest)9.4×
0.19×Debt / equityNegative equity
n/aMarket cap$293B
weakGrowth qualityhealthy
Philip Morris International, median P/E at fiscal year-end, 10 fiscal years (2016 to 2025), reported earnings, 4 of the years ex one-offs: 18.8.
Forward P/E: price divided by the analyst consensus for the first fiscal year that has not started yet. The current year carries special items from quarters already reported.
Valuation multiples (P/E, P/S, P/B, EV/EBITDA) are shown but not scored here: the two companies sit in different sectors, and multiples only compare fairly between similar business models. PEG stays scored, as it relates the P/E to growth.

Philip Morris International leads: 0 to 5 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Greenlane Holdingsof which business quality 22 · market factors 15 Philip Morris Internationalof which business quality 74 · market factors 68
ProfitabilityMargins and returns on capital today
0
76
Quality GrowthAre margins and returns improving?
0
63
CashflowEarnings quality: real cash, not paper profit
0
81
Fin. StrengthBalance sheet, leverage, solvency risk
71
62
InvestmentDisciplined investing over empire-building
66
85
Low VolatilityCalm price path (market factor)
0
86
MomentumPrice trend over the last 3–12 months (market factor)
34
57
52W MomentumDistance to the 52-week high (market factor)
2
68
Net IssuanceShare count: buybacks or dilution?
0
79

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyGreenlane HoldingsPrice $2.66Philip Morris InternationalPrice $187
DCF Modelsn/a−44.2%below the price$105
Earnings-Basedn/a−64.7%below the price$66.23
Dividend Discountn/a−56.1%below the price$82.37
Multiplesn/a−38.5%below the price$115
Asset-Based−45.5%below the price$1.45n/a
Growth DCFn/a−63.7%below the price$68.07
Economic Profitn/a−61.7%below the price$71.82
Growth Earningsn/a−35.1%below the price$122
Minimum−45.5%below the price$1.45−64.7%below the price$66.23
Maximum−45.5%below the price$1.45−35.1%below the price$122
Median−45.5%below the price$1.45−56.1%below the price$82.37
Geometric mean−45.5%below the price$1.45−53.3%below the price$87.46

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Greenlane Holdings: 1 of 1 models see the stock below the current price.

Philip Morris International: 22 of 22 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Greenlane Holdings
Price $2.66
Fair Value $1.23
Bear $0.81Bull $1.54
Philip Morris International
Price $187
Fair Value $113
Bear $67.10Bull $154

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Greenlane Holdings · Consumer Discretionary

Quality score22 · bottom 25%
Fair value upside−53.6% · bottom 25%

Philip Morris International · Consumer Staples

Quality score78 · Top 25%
Fair value upside−39.7% · below median

Bottom line

As of Oct 3, 2026, Fair Value Calculator sees Philip Morris International as the less overvalued of the two: Greenlane Holdings trades at $2.66 versus a fair value of $1.23 (−53.6%), while Philip Morris International trades at $187 versus $113 (−39.7%).

Philip Morris International has the higher quality score (78/100).

Open Philip Morris International live analysis →
Greenlane Holdings · Philip Morris International

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.