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Philip Morris International Inc (PM) Fair Value & Analysis

Consumer Defensive · US · Market cap $296B

PM Philip Morris International Inc logo Philip Morris International Inc PM · US
Price$188.05
Fair Value$103.71
Upside-44.9%
Quality78/100
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Healthy Growth
Highly profitable · 26.7% net margin
Negative equity (buybacks among others) · generates free cash flow
3.18% dividend yield
Mixed vs. peers (6/14)
Wide moat 90/100
Evidence: High Range $62.46 – $148.30 Share as image

Fair value as of: Aug 6, 2026

From 22 valuation models · updated yesterday

Fair value updated Aug 6, 2026, revised from $106.19 to $103.71 (−2.3%) since Jul 17, 2026. Share price +0.1% over the past month.

A strong business, but screening 45% overvalued on our models.

What matters now

  • A high-quality business (quality 78/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety.
  • The price sits above even our optimistic bull case ($148.30). The favourable scenario is already priced in.
  • A fairly wide model range ($62.46 to $148.30) leaves room in how you read the outcome.
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Price vs Fair Value (5 years)

$200.17 $68.87 Fair Value $103.71 May 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 6, 2026.

How to read this chart

60‑month range $68.87 – $200.17 · fair‑value band $62.46 – $148.30 · the $188.05 price screens above the $103.71 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 6, 2026.

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Analysis

Philip Morris International Inc (PM) currently trades at $188.05, while our model-based Fair Value estimate is $103.71, implying the stock looks roughly 44.9% overvalued today. We read business quality at 78/100 (high quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, Philip Morris International Inc generated revenue of $41.5B at a net margin of 26.7%. Revenue grew 9.1% year over year. Net debt stands at $44.0B. The stock trades on a trailing P/E of 24.6. Fundamentals as of Aug 6, 2026

Our scenario range runs from $62.46 (bear case) to $148.30 (bull case); at $188.05, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 3% below its 52-week high and 35% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at 4% fair-value upside, at -45%, PM screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF $52.74 $85.42 $131.99 80
Rev-Margin DCF $28.52 $52.83 $78.77 74
ROIC Compounder $54.72 $71.82 $89.16 72
All 22 models by family
DCF Models
FCF DCF $50.01 $84.49 $135.52 38
Owner Earnings $57.91 $95.98 $152.33 31
5Y Revenue Exit $28.52 $51.71 $79.68 39
5Y EBITDA Exit $60.78 $108.51 $161.35 41
5Y P/E Exit $62.66 $111.81 $160.26 38
10Y Revenue Exit $34.29 $56.63 $83.17 36
10Y EBITDA Exit $56.19 $95.70 $143.51 37
10Y P/E Exit $57.38 $97.97 $142.71 35
Earnings-Based
Graham-Dodd $49.51 $108.50 $138.25 54
PEG = 1.0 $17.18 $24.54 $31.90 46
EPV $52.42 $66.23 $78.50 59
Dividend Discount
Gordon GGM $53.23 $86.27 $125.04 70
DDM Multi-Stage $53.23 $78.47 $108.20 61
Multiples
P/E Multiple $109.22 $145.62 $182.03 63
P/S Multiple $48.90 $65.20 $81.50 58
EV/EBIT $103.51 $146.63 $189.75 53
EV/EBITDA $80.07 $115.37 $150.67 54
EV/Revenue $19.81 $39.37 $58.93 43
Growth DCF
Growth DCF $52.74 $85.42 $131.99 80
Rev-Margin DCF $28.52 $52.83 $78.77 74
Economic Profit
ROIC Compounder $54.72 $71.82 $89.16 72
Growth Earnings
Growth-Adj P/E $81.32 $116.17 $151.02 68

Widest divergence: Growth Earnings ($116.17) versus Growth DCF ($52.83). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) $41.5B
Revenue growth (YoY) +9.1%
Net margin 26.7%
Free cash flow $10.7B FY2025
P/E ratio 25.4
Operating margin 36.0%
More key figures
EPS (TTM) $7.46
Dividend yield 3.2%
EPS growth (YoY) -9.3%
Net debt $44.0B FY2025

Figures from reported company fundamentals · as of Aug 6, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 78/100

Of which business quality 74 · Market factors (momentum, volatility) 69

Profitability 76
Margins and returns on capital today
Quality Growth 63
Are margins and returns improving?
Cashflow 81
Earnings quality: real cash, not paper profit
Fin. Strength 62
Balance sheet, leverage, solvency risk
Investment 85
Disciplined investing over empire-building
Low Volatility 86
Calm price path (market factor)
Momentum 55
Price trend over the last 3–12 months (market factor)
52W Momentum 74
Distance to the 52-week high (market factor)
Net Issuance 80
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Philip Morris International Inc. operates as a tobacco company. The company offers cigarettes and smoke-free products, including heat-not-burn, e-vapor, and oral nicotine products under the IQOS, VEEV, and ZYN brands; and consumer accessories, such as lighters and matches. It also offers wellness products.

Full company description

Philip Morris International Inc. operates as a tobacco company. The company offers cigarettes and smoke-free products, including heat-not-burn, e-vapor, and oral nicotine products under the IQOS, VEEV, and ZYN brands; and consumer accessories, such as lighters and matches. It also offers wellness products. The company was incorporated in 1987 and is headquartered in Stamford, Connecticut.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Philip Morris International Inc reported revenue of $40.6B in FY2025 versus $31.4B in FY2021, a compound +6.7%/yr. Reported net income was $11.3B in FY2025, compounding +50.2%/yr from FY2021.

Growth Quality 79/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Latest Revenue (FY 2025)
$40.6B
Latest YoY
+7.3%
Avg. growth/yr (3Y)
+8.6%
Avg. growth/yr (5Y)
+7.2%
Avg. growth/yr (22Y)
+0.9%
Revenue +6.7%/yr
FY21 $31.4B
FY22 $31.8B
FY23 $35.2B
FY24 $37.9B
FY25 $40.6B
Net income +50.2%/yr
FY21 $2.2B
FY22 $9.0B
FY23 $7.8B
FY24 $7.0B
FY25 $11.3B

PM screens 45% overvalued. Compare with British American Tobacco p.l.c. →

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Cite: Fair Value Calculator (2026). "Philip Morris International Inc Fair Value". https://www.fairvalue-calculator.com/stock/PM

Recent news

External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.

Peer Group

Tobacco · 34 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 78 · Top 25%
Fair Value upside −45% · Bottom 25%
Return on assets 15% · Top 25%
Net margin (TTM) 27% · Top 25%
Operating margin (TTM) 36% · Top 25%
Revenue growth 9% · Above median
Dividend yield (TTM) 3.2% · Below median

Valuation Multiples vs Tobacco median · lower = cheaper

P/E (TTM) 25.4× · Pricier than 75% of peers
P/S (TTM) 7.13× · Pricier than 75% of peers
P/FCF 27.7× · Pricier than 75% of peers
EV/EBITDA 18.1× · Pricier than 75% of peers
PEG 2.52× · Pricier than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 36
FUTURE 46 · sector 17
PAST 0 · sector 44
HEALTH 100 · sector 99
DIVIDEND 64 · sector 74

VALUE 0: the price sits above our fair-value range.

PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.

Insider activity: 44/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

Tobacco

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Tobacco stocks, each showing price versus our Fair Value estimate (as of Aug 6, 2026).

Stock Price Fair Value vs Fair Value
British American Tobacco p.l.c. BTI $60.02 $61.14 +2%
Altria Group MO $68.44 $81.81 +20%
ITC Limited ITC ₹281.75 ₹282.04 +0%
KT&G Corporation 033780 179,900 KRW 119,073 KRW -34%
PT Hanjaya Mandala Sampoerna Tbk, HMSP 695.00 IDR 1,193 IDR +72%
Godfrey Phillips India Limited GODFRYPHLP ₹2,337 ₹1,194 -49%
PT Gudang Garam Tbk, GGRM 16,375 IDR 16,988 IDR +4%
TABAK TABAK 18,480 CZK 23,215 CZK +26%
China Tobacco International (HK) Company 6055 HK$23.00 HK$24.09 +5%
Universal Corporation UVV $53.14 $27.50 -48%

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Frequently asked questions

Is Philip Morris International Inc (PM) overvalued or undervalued?
As of Aug 6, 2026, our model estimates a fair value of $103.71 versus a price of $188.05, about −45% (overvalued).
What is the fair value of PM?
Our model-based fair value for Philip Morris International Inc is $103.71 (as of Aug 6, 2026), built from audited fundamentals. The current price is $188.05.
What is the quality score of PM?
Philip Morris International Inc has a Quality Score of 78/100. It combines two groups: business quality (profitability, growth, cash flow, balance-sheet strength) and market factors (price momentum, distance to the 52-week high, volatility). Both subtotals are shown separately in the detail view.
What is the revenue of Philip Morris International Inc (PM)?
Philip Morris International Inc reported trailing-twelve-month revenue of about $41.5B (latest available figure, as of Aug 6, 2026).
What is the net profit margin of PM?
The net profit margin of Philip Morris International Inc is about 26.7%, meaning it keeps roughly 26.7% of revenue as net income. Based on the latest reported figures.
Does Philip Morris International Inc pay a dividend?
Philip Morris International Inc currently shows a dividend yield of about 3.27% relative to its recent price (as of Aug 6, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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