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STOCK COMPARISON

Alphabet Inc Class C vs Spotify Technology: Fair Value & Quality

Both stocks run through our valuation models. Here is how Alphabet Inc Class C (GOOG) and Spotify Technology (SPOT) compare, as of Aug 13, 2026.

As of Aug 13, 2026, Fair Value Calculator sees Spotify Technology as the less overvalued of the two: Alphabet Inc Class C trades at $342 versus a fair value of $145 (-58%), while Spotify Technology trades at $490 versus $211 (-57%).
Alphabet Inc Class C
GOOG · USD · Communication Services
-58%
upside to fair value
overvalued
Price$342
Fair Value$145
Quality70/100
Spotify Technology
SPOT · USD · Communication Services
-57%
upside to fair value
overvalued
Price$490
Fair Value$211
Quality69/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Alphabet Inc Class CSpotify Technology
Valuation
26.4×P/E (TTM)32.3×
10.00×P/S (TTM)5.69×
10.17×P/B11.99×
26.3×EV/EBITDA38.7×
1.36×PEG1.66×
0.2%Dividend yield
$0.84Dividend per share
Profitability
38%Net margin15%
36%Operating margin16%
39%Return on equity38%
15%Return on assets12%
Growth
22%Revenue growth (YoY)8%
12.5%Avg. growth/yr (3Y)13.6%
17.2%Avg. growth/yr (5Y)16.9%
Balance & size
0.11×Debt / equity
$4.2TMarket cap$100B
expensiveGrowth qualityhealthy

Alphabet Inc Class C leads: 10 to 2 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Alphabet Inc Class Cof which business quality 69 · market factors 64 Spotify Technologyof which business quality 71 · market factors 31
ProfitabilityMargins and returns on capital today
84
77
Quality GrowthAre margins and returns improving?
56
62
CashflowEarnings quality: real cash, not paper profit
61
73
Fin. StrengthBalance sheet, leverage, solvency risk
82
95
InvestmentDisciplined investing over empire-building
8
33
Low VolatilityCalm price path (market factor)
52
27
MomentumPrice trend over the last 3–12 months (market factor)
59
43
52W MomentumDistance to the 52-week high (market factor)
86
13
Net IssuanceBuybacks instead of dilution
99
61

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Alphabet Inc Class C

DCF Models$200
Earnings-Based$260
Dividend Discount$15.70
Multiples$133
Asset-Based$22.75
Growth DCF$181
Economic Profit$155
Growth Earnings$343

22 of 26 models see the stock below the current price.

Spotify Technology

DCF Models$347
Earnings-Based$203
Dividend Discount$3.62
Multiples$174
Asset-Based$27.13
Growth DCF$352
Economic Profit$142
Growth Earnings$289

26 of 26 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Alphabet Inc Class C
Bear $105Fair Value $145Bull $373
$342 = current price (white tick)
Spotify Technology
Bear $158Fair Value $211Bull $433
$490 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Alphabet Inc Class C · Communication Services

Quality score70 · Top 25%
Fair value upside-58% · bottom 25%

Spotify Technology · Communication Services

Quality score69 · Top 25%
Fair value upside-57% · bottom 25%

Bottom line

As of Aug 13, 2026, Fair Value Calculator sees Spotify Technology as the less overvalued of the two: Alphabet Inc Class C trades at $342 versus a fair value of $145 (-58%), while Spotify Technology trades at $490 versus $211 (-57%).

Alphabet Inc Class C has the higher quality score (70/100).

See the full analysis →

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.