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STOCK COMPARISON

Haypp Grp Ab vs Philip Morris International: Fair Value & Quality

Both stocks run through our valuation models. Here is how Haypp Grp Ab (HAYPP) and Philip Morris International (PM) compare, as of Sep 25, 2026.

As of Sep 25, 2026, Fair Value Calculator sees Philip Morris International as the less overvalued of the two: Haypp Grp Ab trades at SEK 143 versus a fair value of SEK 42.33 (-70%), while Philip Morris International trades at $191 versus $113 (-41%).
Haypp Grp Ab
HAYPP.ST · SEK · Consumer Staples
-70%
upside to fair value
overvalued
PriceSEK 143
Fair ValueSEK 42.33
Quality55/100
Philip Morris International
PM · USD · Consumer Staples
-41%
upside to fair value
overvalued
Price$191
Fair Value$113
Quality78/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

Haypp Grp AbPhilip Morris International
Valuation
270.6×P/E (TTM)25.6×
1.11×P/S (TTM)7.17×
6.71×P/BNegative equity
54.5×EV/EBITDA18.2×
n/aPEG2.52×
−70.3%Fair value upside−40.8%
n/aDividend yield3.0%
n/aDividend per share$5.76
Profitability
1%Operating margin36%
n/aEBIT margin trend (5Y)0.90×
2%Return on equityNegative equity
2%Return on assets15%
Growth
19%Revenue growth (YoY)9%
14.0%Avg. growth/yr (3Y)8.6%
17.4%Avg. growth/yr (5Y)7.2%
+35.7%Value creation/yr+12.0%
Balance & size
6.0×Interest coverage (EBIT/interest)9.4×
n/aDebt / equityNegative equity
$454MMarket cap$297B
healthyGrowth qualityhealthy

Philip Morris International leads: 4 to 6 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Haypp Grp Abof which business quality 56 · market factors 41 Philip Morris Internationalof which business quality 74 · market factors 70
ProfitabilityMargins and returns on capital today
40
76
Quality GrowthAre margins and returns improving?
31
63
CashflowEarnings quality: real cash, not paper profit
62
81
Fin. StrengthBalance sheet, leverage, solvency risk
65
62
InvestmentDisciplined investing over empire-building
81
85
Low VolatilityCalm price path (market factor)
53
86
MomentumPrice trend over the last 3–12 months (market factor)
38
59
52W MomentumDistance to the 52-week high (market factor)
34
71
Net IssuanceShare count: buybacks or dilution?
64
80

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyHaypp Grp AbPrice SEK 143Philip Morris InternationalPrice $191
DCF Models-36%below the priceSEK 91.87-45%below the price$105
Earnings-Based-79%below the priceSEK 29.74-65%below the price$66.23
Dividend Discountn/a-57%below the price$82.37
Multiples-73%below the priceSEK 38.10-40%below the price$115
Asset-Based-90%below the priceSEK 14.42n/a
Growth DCF-36%below the priceSEK 90.80-64%below the price$68.07
Economic Profit-80%below the priceSEK 29.16-62%below the price$71.82
Growth Earnings-73%below the priceSEK 38.85-36%below the price$122
Minimum-90%below the priceSEK 14.42-65%below the price$66.23
Maximum-36%below the priceSEK 91.87-36%below the price$122
Median-73%below the priceSEK 38.10-57%below the price$82.37
Geometric mean-72%below the priceSEK 39.66-54%below the price$87.46

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Haypp Grp Ab: 23 of 24 models see the stock below the current price.

Philip Morris International: 22 of 22 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Haypp Grp Ab
Price SEK 143
Fair Value SEK 42.33
Bear SEK 30.93Bull SEK 50.50
Philip Morris International
Price $191
Fair Value $113
Bear $67.10Bull $154

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Haypp Grp Ab · Consumer Staples

Quality score55 · below median
Fair value upside-70% · bottom 25%

Philip Morris International · Consumer Staples

Quality score78 · Top 25%
Fair value upside-41% · bottom 25%

Bottom line

As of Sep 25, 2026, Fair Value Calculator sees Philip Morris International as the less overvalued of the two: Haypp Grp Ab trades at SEK 143 versus a fair value of SEK 42.33 (-70%), while Philip Morris International trades at $191 versus $113 (-41%).

Philip Morris International has the higher quality score (78/100).

Open Philip Morris International live analysis →
Haypp Grp Ab · Philip Morris International

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.