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STOCK COMPARISON

Haypp Grp Ab vs Philip Morris International: Fair Value & Quality

Both stocks run through our valuation models. Here is how Haypp Grp Ab (HAYPP) and Philip Morris International (PM) compare, as of Aug 11, 2026.

As of Aug 11, 2026, Fair Value Calculator sees Philip Morris International as the less overvalued of the two: Haypp Grp Ab trades at SEK 136 versus a fair value of SEK 38.85 (-71%), while Philip Morris International trades at $190 versus $104 (-45%).
Haypp Grp Ab
HAYPP.ST · SEK · Consumer Staples
-71%
upside to fair value
overvalued
PriceSEK 136
Fair ValueSEK 38.85
Quality55/100
Philip Morris International
PM · USD · Consumer Staples
-45%
upside to fair value
overvalued
Price$190
Fair Value$104
Quality79/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Haypp Grp AbPhilip Morris International
Valuation
243.4×P/E (TTM)25.4×
0.99×P/S (TTM)7.13×
5.99×P/B
48.6×EV/EBITDA18.1×
PEG2.52×
Dividend yield3.2%
Dividend per share$5.76
Profitability
0%Net margin27%
1%Operating margin36%
2%Return on equity
2%Return on assets15%
Growth
19%Revenue growth (YoY)9%
14.0%Avg. growth/yr (3Y)8.6%
17.4%Avg. growth/yr (5Y)7.2%
Balance & size
$423MMarket cap$296B
healthyGrowth qualityhealthy

Philip Morris International leads: 4 to 5 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Haypp Grp Abof which business quality 56 · market factors 42 Philip Morris Internationalof which business quality 74 · market factors 70
ProfitabilityMargins and returns on capital today
40
76
Quality GrowthAre margins and returns improving?
31
63
CashflowEarnings quality: real cash, not paper profit
62
81
Fin. StrengthBalance sheet, leverage, solvency risk
65
62
InvestmentDisciplined investing over empire-building
81
85
Low VolatilityCalm price path (market factor)
49
86
MomentumPrice trend over the last 3–12 months (market factor)
46
57
52W MomentumDistance to the 52-week high (market factor)
29
76
Net IssuanceBuybacks instead of dilution
64
80

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Haypp Grp Ab

DCF ModelsSEK 98.13
Earnings-BasedSEK 32.01
MultiplesSEK 38.10
Asset-BasedSEK 14.42
Growth DCFSEK 97.92
Economic ProfitSEK 35.50
Growth EarningsSEK 38.85

22 of 24 models see the stock below the current price.

Philip Morris International

DCF Models$95.84
Earnings-Based$66.23
Dividend Discount$82.37
Multiples$115
Growth DCF$59.46
Economic Profit$71.82
Growth Earnings$122

22 of 22 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Haypp Grp Ab
Bear SEK 27.19Fair Value SEK 38.85Bull SEK 50.50
SEK 136 = current price (white tick)
Philip Morris International
Bear $62.46Fair Value $104Bull $148
$190 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Haypp Grp Ab · Consumer Staples

Quality score55 · below median
Fair value upside-71% · bottom 25%

Philip Morris International · Consumer Staples

Quality score79 · Top 25%
Fair value upside-45% · bottom 25%

Bottom line

As of Aug 11, 2026, Fair Value Calculator sees Philip Morris International as the less overvalued of the two: Haypp Grp Ab trades at SEK 136 versus a fair value of SEK 38.85 (-71%), while Philip Morris International trades at $190 versus $104 (-45%).

Philip Morris International has the higher quality score (79/100).

See the full analysis →

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.