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Haypp Group (HAYPP) Fair Value & Analysis

Consumer Defensive · SE · Market cap 4.3B SEK

Pricekr 135.00
Fair Valuekr 39.94
Upside-70.4%
Quality95/100
Evidence: High Range kr 27.19 – kr 53.65

Fair value as of: Jun 24, 2026

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Analysis

Haypp Group (HAYPP) currently trades at kr 135.00, while our model-based Fair Value estimate is kr 39.94 — implying the stock looks roughly 70.4% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

About the company

Haypp Group AB (publ), an e-commerce company, engages in the sale of nicotine pouches and snus products in Sweden, Norway, Europe, and the United States. The company operates through three segments: Core, Growth, and Emerging. It engages in the sale of oral nicotine products; and marketing space and research services for its products. The company also offers products through various e-commerce platforms, including haypp.com, nicokick.com, snushjem.no, snusbolaget.se, snus.com, snusmarkt.ch, northerner.com, snuslageret.no, snusnetto.se, vapeglobe.de, and nettotobak.com. The company was formerly known as Snusbolaget Norden Holding AB and changed its name to Haypp Group AB (publ) in September 2019. Haypp Group AB (publ) was founded in 2009 and is headquartered in Stockholm, Sweden.

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Frequently asked questions

Is Haypp Group (HAYPP) undervalued?
As of Jun 24, 2026, our model estimates a fair value of kr 39.94 versus a price of kr 135.00 — about −70% (overvalued). Model-based estimate, not financial advice.
What is the fair value of HAYPP?
Our 21-model fair value for Haypp Group is kr 39.94 (as of Jun 24, 2026), built from audited fundamentals. The current price is kr 135.00.
What is the quality score of HAYPP?
Haypp Group has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.