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STOCK COMPARISON

Hoteles City Express S.A.B. de C.V vs Marriott International: Fair Value & Quality

Both stocks run through our valuation models. Here is how Hoteles City Express S.A.B. de C.V (HCITY) and Marriott International (MAR) compare, as of Aug 15, 2026.

As of Aug 15, 2026, Fair Value Calculator sees Hoteles City Express S.A.B. de C.V as the less overvalued of the two: Hoteles City Express S.A.B. de C.V trades at MXN 5.64 versus a fair value of MXN 2.13 (-62%), while Marriott International trades at $357 versus $132 (-63%).
Hoteles City Express S.A.B. de C.V
HCITY.MX · MXN · Consumer Discretionary
-62%
upside to fair value
overvalued
PriceMXN 5.64
Fair ValueMXN 2.13
Quality67/100
Marriott International
MAR · USD · Consumer Discretionary
-63%
upside to fair value
overvalued
Price$357
Fair Value$132
Quality69/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Hoteles City Express S.A.B. de C.VMarriott International
Valuation
P/E (TTM)38.0×
0.03×P/S (TTM)13.33×
5.6×EV/EBITDA23.3×
1.40×PEG2.16×
Dividend yield0.7%
Dividend per share$2.68
Profitability
-6%Net margin36%
10%Operating margin59%
-2%Return on equity14%
2%Return on assets10%
Growth
0%Revenue growth (YoY)13%
0.3%Avg. growth/yr (3Y)8.0%
4.8%Avg. growth/yr (5Y)19.9%
Balance & size
0.85×Debt / equity
$137MMarket cap$96B
mixedGrowth qualityhealthy

Marriott International leads: 3 to 7 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Hoteles City Express S.A.B. de C.Vof which business quality 64 · market factors 58 Marriott Internationalof which business quality 63 · market factors 61
ProfitabilityMargins and returns on capital today
16
54
Quality GrowthAre margins and returns improving?
93
48
CashflowEarnings quality: real cash, not paper profit
100
56
Fin. StrengthBalance sheet, leverage, solvency risk
27
48
InvestmentDisciplined investing over empire-building
100
94
Low VolatilityCalm price path (market factor)
85
63
MomentumPrice trend over the last 3–12 months (market factor)
45
55
52W MomentumDistance to the 52-week high (market factor)
50
68
Net IssuanceBuybacks instead of dilution
80
100

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Hoteles City Express S.A.B. de C.V

DCF ModelsMXN 16.36
Earnings-BasedMXN 1.45
Dividend DiscountMXN 0.30
MultiplesMXN 1.87
Asset-BasedMXN 9.85
Growth DCFMXN 26.44
Economic ProfitMXN 4.58
Growth EarningsMXN 2.13

12 of 24 models see the stock below the current price.

Marriott International

DCF Models$128
Earnings-Based$73.56
Dividend Discount$46.38
Multiples$160
Growth DCF$98.20
Economic Profit$104
Growth Earnings$189

23 of 23 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Hoteles City Express S.A.B. de C.V
Bear MXN 1.49Fair Value MXN 2.13Bull MXN 2.77
MXN 5.64 = current price (white tick)
Marriott International
Bear $67.02Fair Value $132Bull $206
$357 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Hoteles City Express S.A.B. de C.V · Consumer Discretionary

Quality score67 · Top 25%
Fair value upside-62% · bottom 25%

Marriott International · Consumer Discretionary

Quality score69 · Top 25%
Fair value upside-63% · bottom 25%

Bottom line

As of Aug 15, 2026, Fair Value Calculator sees Hoteles City Express S.A.B. de C.V as the less overvalued of the two: Hoteles City Express S.A.B. de C.V trades at MXN 5.64 versus a fair value of MXN 2.13 (-62%), while Marriott International trades at $357 versus $132 (-63%).

Marriott International has the higher quality score (69/100).

See the full analysis →

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.