Promotora de Hoteles Norte 19, S.A. (HCITY) Fair Value & Analysis
Consumer Cyclical · MX · Market cap 2.3B MXN
Fair value as of: Aug 13, 2026
From 25 valuation models · updated yesterday
Share price −8.3% over the past month.
A solid business, but screening 62% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (2.77 MXN). The favourable scenario is already priced in.
- Solid but not exceptional quality (67/100) and above fair value, neither a clear bargain nor a standout compounder.
- A fairly wide model range (1.49 MXN to 2.77 MXN) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range 3.45 MXN – 9.07 MXN · fair‑value band 1.49 MXN – 2.77 MXN · the 5.64 MXN price screens above the 2.13 MXN fair value. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Promotora de Hoteles Norte 19, S.A. (HCITY) currently trades at 5.64 MXN, while our model-based Fair Value estimate is 2.13 MXN, implying the stock looks roughly 62.2% overvalued today. The Quality Score stands at 67/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).
Over the trailing twelve months, Promotora de Hoteles Norte 19, S.A. generated revenue of 4.2B MXN at a net margin of -5.9%. Revenue grew 0.1% year over year. It earns a return on equity of -2.1%. Net debt stands at 5.1B MXN. Fundamentals as of Aug 13, 2026
Our scenario range runs from 1.49 MXN (bear case) to 2.77 MXN (bull case); at 5.64 MXN, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 22% below its 52-week high and 33% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -56% fair-value upside, at -62%, HCITY screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 25 models by family
Widest divergence: DCF Models (16.36 MXN) versus Dividend Discount (0.2800 MXN). Highest evidence: Growth DCF (80).
Notify me when HCITY reaches fair value
Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 64 · Market factors (momentum, volatility) 58
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Promotora de Hoteles Norte 19, S.A.B. de C.V. develops, operates, and manages hotels in Mexico, Costa Rica, Colombia, and Chile. The company operates hotels under the City Express by Marriott, City Express Suites by Marriott, City Express Junior by Marriott, City Express Plus by Marriott, and City Centro by Marriott brands.
Full company description
Promotora de Hoteles Norte 19, S.A.B. de C.V. develops, operates, and manages hotels in Mexico, Costa Rica, Colombia, and Chile. The company operates hotels under the City Express by Marriott, City Express Suites by Marriott, City Express Junior by Marriott, City Express Plus by Marriott, and City Centro by Marriott brands. It also provides restaurant operation and catering services. The company was formerly known as Hoteles City Express, S.A.B. de C.V. and changed its name to Promotora de Hoteles Norte 19, S.A.B. de C.V. in April 2024. Promotora de Hoteles Norte 19, S.A.B. de C.V. was incorporated in 2002 and is headquartered in Mexico City, Mexico.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2018 – FY2022 · reported fiscal years
Promotora de Hoteles Norte 19, S.A. reported revenue of 3.2B MXN in FY2022 versus 2.9B MXN in FY2018, a compound +2.4%/yr. Reported net income was 35.1M MXN in FY2022, compounding −40.4%/yr from FY2018.
HCITY screens 62% overvalued. Compare with Marriott International, Inc →
Peer Group
Lodging · 167 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Lodging median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Lodging stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Marriott International, Inc MAR | $354.58 | $132.35 | -63% |
| Hilton Worldwide Holdings HLT | $322.53 | $122.02 | -62% |
| InterContinental Hotels Group IHG | $161.82 | $85.18 | -47% |
| Hyatt Hotels Corporation H | $178.37 | $46.78 | -74% |
| H World Group HTHT | $41.25 | $47.78 | +16% |
| The Indian Hotels Company INDHOTEL | ₹724.00 | ₹253.67 | -65% |
| Hanjin Kal, 180640 | 118,200 KRW | 36,890 KRW | -69% |
| Jabal Omar Development Company 4250 | 16.00 SAR | 11.64 SAR | -27% |
| Makkah Construction and Development Company 4100 | 81.95 SAR | 36.25 SAR | -56% |
| Minor International Public Company MINT | 22.90 THB | 32.82 THB | +43% |
Compare Promotora de Hoteles Norte 19, S.A. with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Consumer Cyclical stocks →
Frequently asked questions
Is Promotora de Hoteles Norte 19, S.A. (HCITY) overvalued or undervalued?
What is the fair value of HCITY?
What is the quality score of HCITY?
What is the revenue of Promotora de Hoteles Norte 19, S.A. (HCITY)?
What is the net profit margin of HCITY?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Track Promotora de Hoteles Norte 19, S.A. and try Pro for 14 days
One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.
Zero risk: nothing is ever charged. After 14 days you decide whether to stay.