Promotora de Hoteles Norte 19, S.A. (HCITY) Fair Value & Analysis
Consumer Cyclical · MX · Market cap 2.4B MXN
Fair value as of: Jun 24, 2026
From 25 valuation models · updated 6 days ago
Fair value updated Jun 24, 2026 — revised from 9.35 MXN to 8.65 MXN (−7.5%) since Jun 23, 2026. Share price −1.5% over the past month.
Price vs Fair Value (12 months)
12‑month range 4.43 MXN – 7.00 MXN · fair‑value band 3.41 MXN – 13.90 MXN · the 6.01 MXN price screens below the 8.65 MXN fair value. As of Jun 24, 2026.
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Promotora de Hoteles Norte 19, S.A. (HCITY) currently trades at 6.01 MXN, while our model-based Fair Value estimate is 8.65 MXN — implying the stock looks roughly 43.9% undervalued today. We read business quality at 80/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium) — always confirm before acting.
Over the trailing twelve months, Promotora de Hoteles Norte 19, S.A. generated revenue of 4.2B MXN at a net margin of -5.9%. Revenue grew 0.1% year over year. It earns a return on equity of -2.1%. Net debt stands at 5.1B MXN. Fundamentals as of Jun 24, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jun 24, 2026. TTM = trailing twelve months.
About the company
Promotora de Hoteles Norte 19, S.A.B. de C.V. develops, operates, and manages hotels in Mexico, Costa Rica, Colombia, and Chile. The company operates hotels under the City Express by Marriott, City Express Suites by Marriott, City Express Junior by Marriott, City Express Plus by Marriott, and City Centro by Marriott brands. It also provides restaurant operation and catering services. The company was formerly known as Hoteles City Express, S.A.B. de C.V. and changed its name to Promotora de Hoteles Norte 19, S.A.B. de C.V. in April 2024. Promotora de Hoteles Norte 19, S.A.B. de C.V. was incorporated in 2002 and is headquartered in Mexico City, Mexico.
Revenue & earnings trend
FY2018 – FY2022 · reported fiscal years
Promotora de Hoteles Norte 19, S.A. reported revenue of 3.2B MXN in FY2022 versus 2.9B MXN in FY2018, a compound +2.4%/yr. Reported net income was 35.1M MXN in FY2022, compounding −40.4%/yr from FY2018.
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Similar stocks
6 more Lodging stocks, each showing price versus our Fair Value estimate (as of Jun 24, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Marriott International, Inc MAR | $386.23 | $94.01 | -76% |
| Hilton Worldwide Holdings HLT | $342.93 | $123.66 | -64% |
| InterContinental Hotels Group IHG | $170.05 | $85.18 | -50% |
| Hyatt Hotels Corporation H | $190.63 | $54.44 | -71% |
| H World Group H1TH34 | R$62.64 | R$83.92 | +34% |
| Accor SA ACRFF | $57.35 | $44.83 | -22% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.