Honasa Consumer vs Procter & Gamble: Fair Value & Quality
Both stocks run through our valuation models. Here is how Honasa Consumer (HONASA) and Procter & Gamble (PG) compare, as of Aug 17, 2026.
As of Aug 17, 2026, Fair Value Calculator sees Procter & Gamble as the less overvalued of the two: Honasa Consumer trades at ₹503 versus a fair value of ₹102 (-80%), while Procter & Gamble trades at $145 versus $108 (-25%).
Honasa Consumer
HONASA.NSE · INR · Consumer Staples
-80%
upside to fair value
overvalued
Price₹503
Fair Value₹102
Quality62/100
Procter & Gamble
PG · USD · Consumer Staples
-25%
upside to fair value
overvalued
Price$145
Fair Value$108
Quality75/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Honasa ConsumerProcter & Gamble
Valuation
82.3×P/E (TTM)21.5×
6.40×P/S (TTM)3.95×
10.84×P/B6.58×
74.3×EV/EBITDA14.3×
—PEG4.13×
—Dividend yield2.9%
—Dividend per share$4.23
Profitability
8%Net margin19%
10%Operating margin23%
15%Return on equity31%
6%Return on assets11%
Growth
23%Revenue growth (YoY)7%
17.0%Avg. growth/yr (3Y)1.7%
39.1%Avg. growth/yr (5Y)3.5%
Balance & size
—Debt / equity0.48×
$2BMarket cap$342B
healthyGrowth qualityhealthy
Procter & Gamble leads: 3 to 8 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Honasa Consumerof which business quality 64 · market factors 93Procter & Gambleof which business quality 71 · market factors 52
ProfitabilityMargins and returns on capital today
69
73
Quality GrowthAre margins and returns improving?
63
46
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
33
85
Low VolatilityCalm price path (market factor)
76
95
MomentumPrice trend over the last 3–12 months (market factor)
100
37
52W MomentumDistance to the 52-week high (market factor)
100
29
Net IssuanceBuybacks instead of dilution
70
91
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Honasa Consumer
DCF Models₹175
Earnings-Based₹199
Multiples₹104
Asset-Based₹29.01
Growth DCF₹156
Economic Profit₹61.04
Growth Earnings₹264
24 of 24 models see the stock below the current price.
Procter & Gamble
DCF Models$97.73
Earnings-Based$85.21
Dividend Discount$59.55
Multiples$120
Asset-Based$14.97
Growth DCF$74.21
Economic Profit$68.20
Growth Earnings$112
24 of 24 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Honasa Consumer
Bear ₹77.39Fair Value ₹102Bull ₹127
₹503 = current price (white tick)
Procter & Gamble
Bear $70.77Fair Value $108Bull $151
$145 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Honasa Consumer · Consumer Staples
Quality score62 · above median
Fair value upside-80% · bottom 25%
Procter & Gamble · Consumer Staples
Quality score75 · Top 25%
Fair value upside-25% · below median
Bottom line
As of Aug 17, 2026, Fair Value Calculator sees Procter & Gamble as the less overvalued of the two: Honasa Consumer trades at ₹503 versus a fair value of ₹102 (-80%), while Procter & Gamble trades at $145 versus $108 (-25%).
Procter & Gamble has the higher quality score (75/100).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
