Honasa Consumer Limited (HONASA) fair value: what the stock is really worth
As of Sep 30, 2026: fair value of Honasa Consumer Limited ₹104, price ₹431, upside -75.9%, quality 62 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 27, 2026.
How to read this chart
35‑month range ₹200.89 – ₹541.75 · fair‑value band ₹67.32 – ₹160.73 · the ₹431.35 price screens above the ₹103.78 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 27, 2026.
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Honasa Consumer Limited operates as a digital beauty and personal care company in India and internationally. The company provides body and baby care, skin and hair care, color cosmetics, other related personal care under Mamaearth, The Derma Co., Aqualogica, Ayuga, Staze and Dr. Sheth's brands.
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Honasa Consumer Limited operates as a digital beauty and personal care company in India and internationally. The company provides body and baby care, skin and hair care, color cosmetics, other related personal care under Mamaearth, The Derma Co., Aqualogica, Ayuga, Staze and Dr. Sheth's brands. It offers beauty salon and hair styling services under the BBlunt brand; and operates Momspresso, a content development and influencer marketing platform. The company was formerly known as Honasa Consumer Private Limited and changed its name to Honasa Consumer Limited in November 2022. Honasa Consumer Limited was incorporated in 2016 and is based in Gurugram, India.
Stock analysis
Honasa Consumer Limited (HONASA) currently trades at ₹431.35, while our model-based Fair Value estimate is ₹103.78, 75.9% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of ₹263.86 per share, and 0 of the 24 models we run sit above the ₹431.35 price.
Bear case: the Asset-Based group reads lowest at ₹29.01, and 24 of the 24 models stay below the price. Evidence for this calculation is high.
Scenario range: ₹67.32 (bear) to ₹160.73 (bull), the price of ₹431.35 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 62/100 (solid quality), in the Consumer Defensive sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Honasa Consumer Limited reported revenue of ₹23.9B in FY2026 versus ₹9.4B in FY2022, a compound +26.2%/yr. Reported net income was ₹2.0B in FY2026, compounding +88.9%/yr from FY2022. FY2022 was a trough year, so the rate overstates the trend.
Key figures
Market cap ₹153B (≈ $1.6B) · P/E ratio 70.4 · P/S ratio 5.89 · EPS (TTM) ₹6.13 · Net margin 8.4% · Return on equity 15.5% · Return on assets (EBIT) 3.5% · Operating margin 10.1%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 14% below its 52-week high and 68% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −29% fair-value upside, at −76%, HONASA screens richer than that median.
Fair Value models
Bear ₹67.32Fair Value ₹103.78Bull ₹160.73
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2026 figures (about 6 months old). Earnings retained since then (₹3.08 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.90/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+15.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+17.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+39.1%
Start year 2021 (pandemic)
Revenue growth 6 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+67.1%
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What shareholders gained per year (last 5 years), in INR (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip. Measured in INR: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+76.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year+76.7%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−8% → 8%
2026 sits 112% above its own trend. The rate follows the median trend of the last 5 years, not that single year.
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+45.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+14.4%
Yearly sales growth analysts expect, extended to five years.
After inflation (India: IMF forecast 4.1% a year to 2030, 4.7% from 2016 to 2025) that is about +39.4% a year for the price and +9.8% for the forecasts.
Compare Honasa Consumer Limited with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 241 stocks
Beats the industry median on 6/12 measures
A mixed picture versus its industry peers.
Valuation
Quality Score62 · Above median
Fair Value upside−75.9% · Bottom 25%
Profitability
Return on equity (TTM)15.5% · Top 25%
Return on assets6.2% · Above median
Net margin (TTM)8.4% · Above median
Operating margin (TTM)10.1% · Above median
Growth and dividend
Revenue growth23.2% · Top 25%
Valuation Multiplesvs Household & Personal Products median · lower = cheaper
P/E (TTM)70.4× · Priciest 25%
P/B10.84× · Priciest 25%
P/S (TTM)6.40× · Priciest 25%
P/FCF88.5× · Priciest 25%
EV/EBITDA74.3× · Priciest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 33
FUTURE (revenue growth)100· sector 9
PAST (return on equity)62· sector 27
HEALTH (low debt)0· sector 98
DIVIDEND (yield)0· sector 53
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is Honasa Consumer Limited (HONASA) overvalued or undervalued?
As of Sep 27, 2026, our model estimates a fair value of ₹103.78 versus a price of ₹431.35, about −76% upside (overvalued).
What is the fair value of HONASA?
Our model-based fair value for Honasa Consumer Limited is ₹103.78 (as of Sep 27, 2026), built from audited fundamentals. The current price: ₹431.35.
What is the quality score of HONASA?
Honasa Consumer Limited has a Quality Score of 62/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Honasa Consumer Limited (HONASA)?
Our model-based price target is the fair value of ₹103.78 (as of Sep 27, 2026) from 24 valuation models. Cautious scenario ₹67.32, optimistic scenario ₹160.73. It is a calculation from audited fundamentals, not an analyst target.
What is the Honasa Consumer Limited stock forecast for 2026?
Our models put fair value at ₹103.78, about −76% upside versus a price of ₹431.35 (overvalued). Cautious scenario ₹67.32, optimistic scenario ₹160.73. The calculation is refreshed regularly with new filings.
What is the revenue of Honasa Consumer Limited (HONASA)?
Honasa Consumer Limited reported trailing-twelve-month revenue of about ₹23.9B (latest available figure, as of Sep 27, 2026).
What growth is priced into Honasa Consumer Limited (HONASA)?
For today's price to be fair in a discounted-cash-flow model, Honasa Consumer Limited would have to grow free cash flow by +45.2 % per year for five years (discount rate 12.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +39.1 % per year. As of Sep 27, 2026.
What discount rate (WACC) does the fair value of HONASA use?
Our models discount Honasa Consumer Limited at 12.7 %: a base by market capitalisation (small), damped by beta 0.68, country premium for India. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Honasa Consumer Limited that is +45.2 % per year a year over ten years, using the same discount rate (12.7 %) and the same formula as our fair value.
How much growth has Honasa Consumer Limited (HONASA) delivered so far?
Over the past 5 years revenue at Honasa Consumer Limited grew +39.1 % a year. The price currently implies +45.2 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Honasa Consumer Limited (HONASA) growing?
The median revenue growth in the sector is +2.7 % a year. That is the yardstick for the growth priced into Honasa Consumer Limited (+45.2 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Honasa Consumer Limited (HONASA)?
The free-cash-flow yield on the price is 1.23 %: that much free cash flow Honasa Consumer Limited produces per unit of market value. When it exceeds the discount rate of our models (12.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Honasa Consumer Limited (HONASA)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Honasa Consumer Limited it is ₹103.78 per share (as of Sep 27, 2026), against a price of ₹431.35. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Honasa Consumer Limited stock overvalued or undervalued in 2026?
As of Sep 27, 2026, HONASA trades above its calculated fair value: price ₹431.35, fair value ₹103.78, a gap of about −76% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of HONASA?
No. The price is what the market pays today (₹431.35); the fair value is what the company's own numbers justify (₹103.78). For Honasa Consumer Limited the two are ₹327.57 per share apart. That gap is exactly why we show both numbers side by side.
How much is Honasa Consumer Limited worth?
The market values Honasa Consumer Limited at about ₹153B (market capitalisation, as of Sep 27, 2026). Per share that is ₹431.35; our models calculate a fair value of ₹103.78 per share.
What do the bullish and bearish scenarios say about HONASA?
Our models span a range for Honasa Consumer Limited: cautious scenario ₹67.32, base ₹103.78, optimistic ₹160.73 per share (as of Sep 27, 2026, price ₹431.35). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of HONASA?
Honasa Consumer Limited trades at a price-to-earnings ratio of 70.4 (as of Sep 27, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of ₹103.78 is built from several models across several years. Other multiples: P/B 10.8, P/S 6.4, EV/EBITDA 74.3.
How solid is the balance sheet of Honasa Consumer Limited (HONASA)?
Balance-sheet figures for Honasa Consumer Limited (as of Sep 27, 2026): return on equity 15.5%. They feed the Quality Score of 62/100, which measures business quality independently of the share price.
How far is HONASA from its 52-week high?
Honasa Consumer Limited trades at ₹431.35, about 14% below its 52-week high of ₹502.80 and 68% above the low of ₹256.30 (as of Sep 30, 2026). Distance from the high says nothing about value: that is what the fair value of ₹103.78 is for.
Which stocks are comparable to Honasa Consumer Limited?
From the same area (Consumer Defensive) we also value Colgate-Palmolive Company, Hindustan Unilever Limited, Kenvue Inc, The Estée Lauder Companies Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Honasa Consumer Limited stock attractive at the current price?
The data as of Sep 27, 2026: price ₹431.35, calculated fair value ₹103.78 (−76%), Quality Score 62/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of HONASA calculated?
We run Honasa Consumer Limited through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of ₹103.78, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.7 % above its aggregate fair value. Honasa Consumer Limited itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Honasa Consumer Limited (HONASA)?
The closing price on Sep 30, 2026 was ₹431.35. Our model-based fair value is ₹103.78, about −76% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Honasa Consumer Limited right now?
The price sits above even our optimistic bull case (₹160.73). The favourable scenario is already priced in. Solid but not exceptional quality (62/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range (₹67.32 to ₹160.73) leaves room in how you read the outcome.
Key figures of Honasa Consumer Limited
How large is the market capitalisation of Honasa Consumer Limited (HONASA)?
The market capitalisation of Honasa Consumer Limited is ₹153B (≈ $1.6B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Honasa Consumer Limited (HONASA)?
The price-to-sales ratio of Honasa Consumer Limited is 5.89 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Honasa Consumer Limited (HONASA)?
Earnings per share at Honasa Consumer Limited are ₹6.13 (price ÷ EPS = P/E 70.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Honasa Consumer Limited (HONASA)?
The net margin of Honasa Consumer Limited is 8.4% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Honasa Consumer Limited (HONASA)?
The return on equity (ROE) of Honasa Consumer Limited is 15.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Honasa Consumer Limited (HONASA)?
On an EBIT basis the return on assets of Honasa Consumer Limited is 3.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Honasa Consumer Limited (HONASA)?
The operating margin of Honasa Consumer Limited is 10.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Honasa Consumer Limited (HONASA)?
Revenue at Honasa Consumer Limited is growing +23.2% versus a year earlier (3y avg +17.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Honasa Consumer Limited (HONASA)?
Earnings per share at Honasa Consumer Limited are growing +176% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Honasa Consumer Limited (HONASA) hold?
Honasa Consumer Limited holds more cash than debt, ₹784M net (fiscal year 2026). The company holds more cash than debt, a safety cushion.
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