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STOCK COMPARISON

Kakaku.com vs Alphabet Inc Class C: Fair Value & Quality

Both stocks run through our valuation models. Here is how Kakaku.com (KKKUF) and Alphabet Inc Class C (GOOG) compare, as of Aug 10, 2026.

As of Aug 10, 2026, Fair Value Calculator sees Kakaku.com as the less overvalued of the two: Kakaku.com trades at $22.68 versus a fair value of $13.04 (-42%), while Alphabet Inc Class C trades at $353 versus $145 (-59%).
Kakaku.com
KKKUF · USD · Communication Services
-42%
upside to fair value
overvalued
Price$22.68
Fair Value$13.04
Quality83/100
Alphabet Inc Class C
GOOG · USD · Communication Services
-59%
upside to fair value
overvalued
Price$353
Fair Value$145
Quality70/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Kakaku.comAlphabet Inc Class C
Valuation
35.0×P/E (TTM)26.4×
P/S (TTM)10.00×
P/B10.17×
EV/EBITDA26.3×
PEG1.36×
1.5%Dividend yield0.2%
$50.00Dividend per share$0.84
Profitability
20%Net margin38%
24%Operating margin36%
30%Return on equity39%
18%Return on assets15%
Growth
16%Revenue growth (YoY)22%
15.9%Avg. growth/yr (3Y)12.5%
13.1%Avg. growth/yr (5Y)17.2%
Balance & size
Debt / equity0.11×
$4BMarket cap$4.2T
healthyGrowth qualityexpensive

Alphabet Inc Class C leads: 3 to 6 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Kakaku.comof which business quality 81 · market factors 69 Alphabet Inc Class Cof which business quality 69 · market factors 65
ProfitabilityMargins and returns on capital today
82
84
Quality GrowthAre margins and returns improving?
45
56
CashflowEarnings quality: real cash, not paper profit
87
61
Fin. StrengthBalance sheet, leverage, solvency risk
100
82
InvestmentDisciplined investing over empire-building
72
8
Low VolatilityCalm price path (market factor)
44
52
MomentumPrice trend over the last 3–12 months (market factor)
81
61
52W MomentumDistance to the 52-week high (market factor)
76
88
Net IssuanceBuybacks instead of dilution
86
99

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Kakaku.com

DCF Models$18.09
Earnings-Based$8.65
Multiples$11.70
Asset-Based$1.37
Growth DCF$16.90
Economic Profit$6.90
Growth Earnings$12.97

24 of 24 models see the stock below the current price.

Alphabet Inc Class C

DCF Models$200
Earnings-Based$260
Dividend Discount$15.70
Multiples$133
Asset-Based$22.75
Growth DCF$181
Economic Profit$155
Growth Earnings$343

23 of 26 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Kakaku.com
Bear $9.78Fair Value $13.04Bull $16.31
$22.68 = current price (white tick)
Alphabet Inc Class C
Bear $107Fair Value $145Bull $377
$353 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Kakaku.com · Communication Services

Quality score83 · Top 25%
Fair value upside-42% · below median

Alphabet Inc Class C · Communication Services

Quality score70 · Top 25%
Fair value upside-59% · bottom 25%

Bottom line

As of Aug 10, 2026, Fair Value Calculator sees Kakaku.com as the less overvalued of the two: Kakaku.com trades at $22.68 versus a fair value of $13.04 (-42%), while Alphabet Inc Class C trades at $353 versus $145 (-59%).

Kakaku.com has the higher quality score (83/100).

See the full analysis →

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.