Kakaku.com Inc (KKKUF) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Kakaku.com Inc $26.52, price $24.36, upside +8.9%, quality 83 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range $8.37 – $30.28 · fair‑value band $19.88 – $34.28 · the $24.36 price screens below the $26.52 fair value. Dashed = 300-day average. As of Sep 24, 2026.
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Kakaku.com, Inc., together with its subsidiaries, provides purchase support, restaurant review, and other services in Japan.
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Kakaku.com, Inc., together with its subsidiaries, provides purchase support, restaurant review, and other services in Japan. It operates Kakaku.com that provides prices, specifications, and user reviews on various products and services, such as computers, home appliances and smartphones, furniture, internet providers, and insurance and loans to help users make informed decisions; and Tabelog.com, a restaurant discovery and reservation service site. The company also operates Kyujin Box, a comprehensive job search service site; Sumaity, a residential real estate website; 4 travel, a travel review and comparison site; Kakaku.com Insurance, a consulting service for insurance selection; Time Design, a dynamic package reservation platform; icotto, an online travel information media; Bus Hikaku Navi, a price comparison service for highway and overnight buses; Tabi Hikaku Navi, a comparison service for domestic tours and travel within Japan, including prices and itineraries; and Kakuyasu Idou, a comparison site for the cheapest bus, airline and bullet train tickets. In addition, it operates Bus Trip, an online media on highway busses and bus tours; Kinarino, a Lifestyle media; LiPLUS, a home service matching platform; PHOTOHITO, a photo sharing community site; webCG, an online media for car enthusiasts; Tabelog Kyujin, a restaurant and foodservice; and Jobcube, a comprehensive job search service site. The company was founded in 1997 and is headquartered in Tokyo, Japan.
Stock analysis
Kakaku.com Inc (KKKUF) currently trades at $24.36, while our model-based Fair Value estimate is $26.52, implying the stock looks roughly 8.1% fairly valued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $36.15 per share, and 15 of the 24 models we run sit above the $24.36 price.
Bear case: the Asset-Based group reads lowest at $2.79, and 9 of the 24 models stay below the price. Evidence for this calculation is high.
Scenario range: $19.88 (bear) to $34.28 (bull), the price of $24.36 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 83/100 (high quality), in the Communication Services sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Kakaku.com Inc reported revenue of ¥94.7B in FY2026 versus ¥51.7B in FY2022, a compound +16.3%/yr. Reported net income was ¥18.9B in FY2026, compounding +7.3%/yr from FY2022.
Key figures
Market cap $4.8B · P/E ratio 40.8 · P/S ratio 8.14 · EPS (TTM) $0.5900 · Dividend yield 1.5% · Net margin 20.0% · Return on equity 29.6% · Return on assets (EBIT) 30.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 53 out of 100 (low confidence).
What moves the price
For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at 9%, KKKUF screens richer than that median.
Fair Value models
Bear $19.88Fair Value $26.52Bull $34.28
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.98/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+20.8%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+15.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+13.1%
Start year 2021 (pandemic). Over 10 years: +8.7% a year
Revenue growth 20 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+19.0%
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What shareholders gained per year (last 5 years), in JPY ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in JPY: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+8.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year+6.6%
Dividend (yield on the price)1.5%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.7% vs 5%, steady
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.36% → 29%
Start year 2021 (pandemic)
Growth Forecast
Price in line with expectations
The price assumes about as much growth as the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+14.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+11.4%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in JPY, Japan: IMF forecast 2.1% a year to 2030, 1.3% from 2016 to 2025) that is about +11.7% a year for the price and +9.1% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (17 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Content & Information · 146 stocks
Beats the industry median on 8/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score83 · Top 25%
Fair Value upside+9% · Above median
Profitability
Return on equity (TTM)30% · Top 25%
Return on assets18% · Top 25%
Net margin (TTM)20% · Top 25%
Operating margin (TTM)24% · Top 25%
Growth and dividend
Revenue growth16% · Above median
Dividend yield (TTM)1.5% · Below median
Valuation Multiplesvs Internet Content & Information median · lower = cheaper
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Cite: Fair Value Calculator (2026). "Kakaku.com Inc Fair Value". https://www.fairvalue-calculator.com/stock/KKKUF
Frequently asked questions
Is Kakaku.com Inc (KKKUF) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of $26.52 versus a price of $24.36, about +9% upside (fairly valued).
What is the fair value of KKKUF?
Our model-based fair value for Kakaku.com Inc is $26.52 (as of Sep 24, 2026), built from audited fundamentals. The current price: $24.36.
What is the quality score of KKKUF?
Kakaku.com Inc has a Quality Score of 83/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Kakaku.com Inc (KKKUF)?
Our model-based price target is the fair value of $26.52 (as of Sep 24, 2026) from 24 valuation models. Cautious scenario $19.88, optimistic scenario $34.28. It is a calculation from audited fundamentals, not an analyst target.
What is the Kakaku.com Inc stock forecast for 2026?
Our models put fair value at $26.52, about +9% upside versus a price of $24.36 (fairly valued). Cautious scenario $19.88, optimistic scenario $34.28. The calculation is refreshed regularly with new filings.
What is the revenue of Kakaku.com Inc (KKKUF)?
Kakaku.com Inc reported trailing-twelve-month revenue of about ¥94.1B (latest available figure, as of Sep 24, 2026).
Does Kakaku.com Inc pay a dividend?
Kakaku.com Inc currently shows a dividend yield of about 1.52% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Kakaku.com Inc (KKKUF)?
For today's price to be fair in a discounted-cash-flow model, Kakaku.com Inc would have to grow free cash flow by +14.0 % per year for five years (discount rate 8.9 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +13.2 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of KKKUF use?
Our models discount Kakaku.com Inc at 8.9 %: a base by market capitalisation (mid), damped by beta 0.65, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Kakaku.com Inc that is +14.0 % per year a year over ten years, using the same discount rate (8.9 %) and the same formula as our fair value.
How much growth has Kakaku.com Inc (KKKUF) delivered so far?
Over the past 5 years revenue at Kakaku.com Inc grew +13.2 % a year. The price currently implies +14.0 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Kakaku.com Inc (KKKUF) growing?
The median revenue growth in the sector is +1.6 % a year. That is the yardstick for the growth priced into Kakaku.com Inc (+14.0 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Kakaku.com Inc (KKKUF)?
The free-cash-flow yield on the price is 3.24 %: that much free cash flow Kakaku.com Inc produces per unit of market value. When it exceeds the discount rate of our models (8.9 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Kakaku.com Inc (KKKUF)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Kakaku.com Inc it is $26.52 per share (as of Sep 24, 2026), against a price of $24.36. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Kakaku.com Inc stock overvalued or undervalued in 2026?
As of Sep 24, 2026, KKKUF trades below its calculated fair value: price $24.36, fair value $26.52, a gap of about +9% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of KKKUF?
No. The price is what the market pays today ($24.36); the fair value is what the company's own numbers justify ($26.52). For Kakaku.com Inc the two are $2.16 per share apart. That gap is exactly why we show both numbers side by side.
How much is Kakaku.com Inc worth?
The market values Kakaku.com Inc at about $4.8B (market capitalisation, as of Sep 24, 2026). Per share that is $24.36; our models calculate a fair value of $26.52 per share.
What do the bullish and bearish scenarios say about KKKUF?
Our models span a range for Kakaku.com Inc: cautious scenario $19.88, base $26.52, optimistic $34.28 per share (as of Sep 24, 2026, price $24.36). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of KKKUF?
Kakaku.com Inc trades at a price-to-earnings ratio of 40.8 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $26.52 is built from several models across several years. Other multiples: P/B 11.7, P/S 8.1, EV/EBITDA 22.7.
How solid is the balance sheet of Kakaku.com Inc (KKKUF)?
Balance-sheet figures for Kakaku.com Inc (as of Sep 24, 2026): return on equity 29.6%. They feed the Quality Score of 83/100, which measures business quality independently of the share price.
Which stocks are comparable to Kakaku.com Inc?
From the same area (Communication Services) we also value Alphabet Inc, Meta Platforms, Inc, Tencent Holdings, Spotify Technology S.A, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Kakaku.com Inc stock attractive at the current price?
The data as of Sep 24, 2026: price $24.36, calculated fair value $26.52 (+9%), Quality Score 83/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of KKKUF calculated?
We run Kakaku.com Inc through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $26.52, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Kakaku.com Inc currently trades 9 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Kakaku.com Inc (KKKUF)?
The closing price on Sep 23, 2026 was $24.36. Our model-based fair value is $26.52, about +9% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Kakaku.com Inc right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. The price sits in the lower half of our model range, the side with the larger margin of safety. The data supports the verdict: every model runs on fully documented inputs.
Where does the earnings growth of Kakaku.com Inc (KKKUF) come from?
Earnings per share at Kakaku.com Inc grew +5.6 % a year from 2015 to 2026. Broken into its drivers: revenue per share +9.0 %, EBIT margin −3.4 %, tax rate +0.4 %, residual (interest, one-offs) −0.2 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Kakaku.com Inc
How large is the market capitalisation of Kakaku.com Inc (KKKUF)?
The market capitalisation of Kakaku.com Inc is $4.8B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Kakaku.com Inc (KKKUF)?
The price-to-sales ratio of Kakaku.com Inc is 8.14 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Kakaku.com Inc (KKKUF)?
Earnings per share at Kakaku.com Inc are $0.5900 (price ÷ EPS = P/E 40.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Kakaku.com Inc (KKKUF)?
The dividend yield of Kakaku.com Inc is 1.5% (payout 62.8%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Kakaku.com Inc (KKKUF)?
The net margin of Kakaku.com Inc is 20.0% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Kakaku.com Inc (KKKUF)?
The return on equity (ROE) of Kakaku.com Inc is 29.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Kakaku.com Inc (KKKUF)?
On an EBIT basis the return on assets of Kakaku.com Inc is 30.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Kakaku.com Inc (KKKUF)?
The operating margin of Kakaku.com Inc is 24.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Kakaku.com Inc (KKKUF)?
Revenue at Kakaku.com Inc is growing +16.0% versus a year earlier (3y avg +15.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Kakaku.com Inc (KKKUF)?
Earnings per share at Kakaku.com Inc are growing −10.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Kakaku.com Inc (KKKUF) hold?
Kakaku.com Inc holds more cash than debt, ¥43.6B net (fiscal year 2026). The company holds more cash than debt, a safety cushion.
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Broad data
Sep 24, 2026