Kakaku.com, Inc (KKKUF) Fair Value & Analysis
Communication Services · US · Market cap $4.1B
Kakaku.com, Inc
KKKUF · US
Fair value as of: Jul 17, 2026
From 24 valuation models · updated 24 days ago
Share price +9.9% over the past month.
A strong business, but screening 42% overvalued on our models.
What matters now
- A high-quality business (quality 83/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety.
- The price sits above even our optimistic bull case ($16.31). The favourable scenario is already priced in.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 17, 2026.
How to read this chart
60‑month range $8.37 – $30.28 · fair‑value band $9.78 – $16.31 · the $22.68 price screens above the $13.04 fair value. Dashed = 300-day average. As of Jul 17, 2026.
Analysis
Kakaku.com, Inc (KKKUF) currently trades at $22.68, while our model-based Fair Value estimate is $13.04, implying the stock looks roughly 42.5% overvalued today. The Quality Score stands at 83/100 (high quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Kakaku.com, Inc generated revenue of $94.1B at a net margin of 20.0%. Revenue grew 16.0% year over year. It earns a return on equity of 29.6%. The balance sheet holds a net cash position of $43.6B. Fundamentals as of Jul 17, 2026
Our scenario range runs from $9.78 (bear case) to $16.31 (bull case); at $22.68, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 106% above its 52-week low, currently above its 200-day average. For context, the median of 10 Communication Services peers we cover trades at 2% fair-value upside, at -42%, KKKUF screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models ($17.74) versus Asset-Based ($1.37). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 17, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 81 · Market factors (momentum, volatility) 69
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Kakaku.com, Inc., together with its subsidiaries, provides purchase support, restaurant review, and other services in Japan.
Full company description
Kakaku.com, Inc., together with its subsidiaries, provides purchase support, restaurant review, and other services in Japan. It operates Kakaku.com that provides prices, specifications, and user reviews on various products and services, such as computers, home appliances and smartphones, furniture, internet providers, and insurance and loans to help users make informed decisions; and Tabelog.com, a restaurant discovery and reservation service site. The company also operates Kyujin Box, a comprehensive job search service site; Sumaity, a residential real estate website; 4 travel, a travel review and comparison site; Kakaku.com Insurance, a consulting service for insurance selection; Time Design, a dynamic package reservation platform; icotto, an online travel information media; Bus Hikaku Navi, a price comparison service for highway and overnight buses; Tabi Hikaku Navi, a comparison service for domestic tours and travel within Japan, including prices and itineraries; and Kakuyasu Idou, a comparison site for the cheapest bus, airline and bullet train tickets. In addition, it operates Bus Trip, an online media on highway busses and bus tours; Kinarino, a Lifestyle media; LiPLUS, a home service matching platform; PHOTOHITO, a photo sharing community site; webCG, an online media for car enthusiasts; Tabelog Kyujin, a restaurant and foodservice; and Jobcube, a comprehensive job search service site. The company was founded in 1997 and is headquartered in Tokyo, Japan.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Kakaku.com, Inc reported revenue of $94.7B in FY2026 versus $51.7B in FY2022, a compound +16.3%/yr. Reported net income was $18.9B in FY2026, compounding +7.3%/yr from FY2022.
KKKUF screens 42% overvalued. Compare with Alphabet Inc →
Earlier news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Bain, LY Weigh Higher Kakaku Bid as Shares Jump Nearly 60%
- EQT Consortium Raises Tender Offer Price for Kakaku.com to JPY 3,450 Per Share
- Hennessy Japan Small Cap Fund's Strategic Move: Significant Addition of Kakaku.com Inc
- LY, Bain sweeten bid to value Japan's Kakaku at $4 billion, topping EQT offer
Peer Group
Internet Content & Information · 151 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Internet Content & Information median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Internet Content & Information stocks, each showing price versus our Fair Value estimate (as of Jul 17, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Alphabet Inc GOOGL | $354.46 | $145.14 | -59% |
| Meta Platforms, Inc META | $669.21 | $534.91 | -20% |
| Tencent Holdings 0700 | HK$460.20 | HK$467.50 | +2% |
| Spotify Technology S.A SPOT | $485.38 | $209.56 | -57% |
| Baidu, Inc BIDU | $113.30 | $451.51 | +299% |
| Reddit, Inc RDDT | $195.34 | $39.59 | -80% |
| Kuaishou Technology, an investment holding company, 1024 | HK$44.70 | HK$101.03 | +126% |
| NAVER Corporation 035420 | 191,300 KRW | 231,585 KRW | +21% |
| Tencent Music Entertainment Group 1698 | HK$34.74 | HK$65.78 | +89% |
| REA Group REA | A$149.14 | A$88.53 | -41% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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