Coca Cola vs Philip Morris International: Fair Value & Quality
Both stocks run through our 21 valuation models. Here is how Coca Cola (KO) and Philip Morris International (PM) compare, as of Jul 23, 2026.
Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Coca Cola · Consumer Staples
Philip Morris International · Consumer Staples
Bottom line
As of Jul 23, 2026, Fair Value Calculator sees Philip Morris International as the more attractively valued of the two: Coca Cola trades at $81.97 versus a fair value of $39.92 (-51%), while Philip Morris International trades at $188 versus $106 (-44%).
Philip Morris International has the higher quality score (77/100).
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A model-based valuation snapshot from 21 models, not a recommendation and not financial advice. Values change with price and fundamentals; the date shown above applies.