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STOCK COMPARISON

Coca-Cola vs Philip Morris International: Fair Value & Quality

Both stocks run through our valuation models. Here is how Coca-Cola (KO) and Philip Morris International (PM) compare, as of Aug 13, 2026.

As of Aug 13, 2026, Fair Value Calculator sees Philip Morris International as the less overvalued of the two: Coca-Cola trades at $86.71 versus a fair value of $36.57 (-58%), while Philip Morris International trades at $186 versus $104 (-44%).
Coca-Cola
KO · USD · Consumer Staples
-58%
upside to fair value
overvalued
Price$86.71
Fair Value$36.57
Quality67/100
Philip Morris International
PM · USD · Consumer Staples
-44%
upside to fair value
overvalued
Price$186
Fair Value$104
Quality79/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Coca-ColaPhilip Morris International
Valuation
25.6×P/E (TTM)25.4×
7.12×P/S (TTM)7.13×
10.91×P/B—
22.9×EV/EBITDA18.1×
4.15×PEG2.52×
2.4%Dividend yield3.2%
$2.06Dividend per share$5.76
Profitability
28%Net margin27%
35%Operating margin36%
43%Return on equity—
10%Return on assets15%
Growth
12%Revenue growth (YoY)9%
3.7%Avg. growth/yr (3Y)8.6%
7.7%Avg. growth/yr (5Y)7.2%
Balance & size
1.31×Debt / equity—
$351BMarket cap$296B
mixedGrowth qualityhealthy

Philip Morris International leads: 4 to 7 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Coca-Colaof which business quality 62 · market factors 76 Philip Morris Internationalof which business quality 74 · market factors 66
ProfitabilityMargins and returns on capital today
71
76
Quality GrowthAre margins and returns improving?
59
63
CashflowEarnings quality: real cash, not paper profit
44
81
Fin. StrengthBalance sheet, leverage, solvency risk
51
62
InvestmentDisciplined investing over empire-building
72
85
Low VolatilityCalm price path (market factor)
96
86
MomentumPrice trend over the last 3–12 months (market factor)
59
50
52W MomentumDistance to the 52-week high (market factor)
82
70
Net IssuanceBuybacks instead of dilution
84
80

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Coca-Cola

DCF Models$28.16
Earnings-Based$22.41
Dividend Discount$31.26
Multiples$39.24
Asset-Based$5.01
Growth DCF$11.71
Economic Profit$24.81
Growth Earnings$51.37

25 of 25 models see the stock below the current price.

Philip Morris International

DCF Models$95.84
Earnings-Based$66.23
Dividend Discount$82.37
Multiples$115
Growth DCF$59.46
Economic Profit$71.82
Growth Earnings$122

22 of 22 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Coca-Cola
Bear $21.38Fair Value $36.57Bull $47.76
$86.71 = current price (white tick)
Philip Morris International
Bear $62.46Fair Value $104Bull $148
$186 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Coca-Cola · Consumer Staples

Quality score67 · Top 25%
Fair value upside-58% · bottom 25%

Philip Morris International · Consumer Staples

Quality score79 · Top 25%
Fair value upside-44% · bottom 25%

Bottom line

As of Aug 13, 2026, Fair Value Calculator sees Philip Morris International as the less overvalued of the two: Coca-Cola trades at $86.71 versus a fair value of $36.57 (-58%), while Philip Morris International trades at $186 versus $104 (-44%).

Philip Morris International has the higher quality score (79/100).

See the full analysis →
Coca-Cola · Philip Morris International

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.