Coca-Cola Femsa SAB de CV vs PepsiCo: Fair Value & Quality
Both stocks run through our valuation models. Here is how Coca-Cola Femsa SAB de CV (KOF) and PepsiCo (PEP) compare, as of Aug 14, 2026.
As of Aug 14, 2026, Fair Value Calculator sees Coca-Cola Femsa SAB de CV as the less overvalued of the two: Coca-Cola Femsa SAB de CV trades at $109 versus a fair value of $108 (-1%), while PepsiCo trades at $141 versus $107 (-24%).
Coca-Cola Femsa SAB de CV
KOF · USD · Consumer Staples
-1%
upside to fair value
fairly valued
Price$109
Fair Value$108
Quality59/100
PepsiCo
PEP · USD · Consumer Staples
-24%
upside to fair value
overvalued
Price$141
Fair Value$107
Quality63/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Coca-Cola Femsa SAB de CVPepsiCo
Valuation
—P/E (TTM)22.1×
0.08×P/S (TTM)1.97×
0.16×P/B9.23×
1.3×EV/EBITDA11.9×
23.39×PEG1.53×
3.7%Dividend yield4.0%
$77.40Dividend per share$5.69
Profitability
8%Net margin9%
13%Operating margin17%
16%Return on equity44%
8%Return on assets9%
Growth
1%Revenue growth (YoY)9%
8.8%Avg. growth/yr (3Y)2.8%
9.7%Avg. growth/yr (5Y)5.9%
Balance & size
0.50×Debt / equity2.07×
$23BMarket cap$188B
expensiveGrowth qualityhealthy
PepsiCo leads: 6 to 7 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Coca-Cola Femsa SAB de CVof which business quality 57 · market factors 68PepsiCoof which business quality 59 · market factors 49
ProfitabilityMargins and returns on capital today
60
69
Quality GrowthAre margins and returns improving?
48
32
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
75
77
Low VolatilityCalm price path (market factor)
88
93
MomentumPrice trend over the last 3–12 months (market factor)
50
30
52W MomentumDistance to the 52-week high (market factor)
76
32
Net IssuanceBuybacks instead of dilution
100
85
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Coca-Cola Femsa SAB de CV
DCF Models$1,645
Earnings-Based$1,159
Dividend Discount$1,236
Multiples$2,157
Asset-Based$466
Growth DCF$1,033
Economic Profit$1,273
Growth Earnings$1,892
0 of 26 models see the stock below the current price.
PepsiCo
DCF Models$81.79
Earnings-Based$50.16
Dividend Discount$93.30
Multiples$115
Asset-Based$10.01
Growth DCF$73.16
Economic Profit$61.14
Growth Earnings$107
24 of 26 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Coca-Cola Femsa SAB de CV
Bear $51.41Fair Value $108Bull $175
$109 = current price (white tick)
PepsiCo
Bear $56.05Fair Value $107Bull $158
$141 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Coca-Cola Femsa SAB de CV · Consumer Staples
Quality score59 · above median
Fair value upside-1% · above median
PepsiCo · Consumer Staples
Quality score63 · above median
Fair value upside-24% · below median
Bottom line
As of Aug 14, 2026, Fair Value Calculator sees Coca-Cola Femsa SAB de CV as the less overvalued of the two: Coca-Cola Femsa SAB de CV trades at $109 versus a fair value of $108 (-1%), while PepsiCo trades at $141 versus $107 (-24%).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
