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Coca-Cola FEMSA, S.A. (KOF) Fair Value & Analysis

Consumer Defensive · US · Market cap $23.0B

CC Coca-Cola FEMSA, S.A. logo Coca-Cola FEMSA, S.A. KOF · US
Price$110.44
Fair Value$106.45
Upside-3.6%
Quality59/100
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Expensive Growth
Thin margins · 7.9% net margin
Moderate debt · generates free cash flow
3.73% dividend yield
Ranks above peers (10/14)
Moderate moat 58/100
Evidence: High Range $50.65 – $170.13 Share as image

Fair value as of: Jul 18, 2026

From 26 valuation models · updated 23 days ago

Fair value updated Jul 18, 2026, revised from $106.26 to $106.45 (+0.2%) since Jun 24, 2026. Share price +5.7% over the past month.

A solid business, currently priced close to our fair value.

What matters now

  • The model range is unusually wide ($50.65 to $170.13). The outcome hinges heavily on assumptions, so read the point estimate with caution.
  • The price sits close to our fair value, market and models broadly agree here, little valuation tension.
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Price vs Fair Value (5 years)

$113.08 $38.14 Fair Value $106.45 Apr 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 18, 2026.

How to read this chart

60‑month range $38.14 – $113.08 · fair‑value band $50.65 – $170.13 · the $110.44 price screens above the $106.45 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 18, 2026.

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Analysis

Coca-Cola FEMSA, S.A. (KOF) currently trades at $110.44, while our model-based Fair Value estimate is $106.45, implying the stock looks roughly 3.6% fairly valued today. The Quality Score stands at 59/100 (solid quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, Coca-Cola FEMSA, S.A. generated revenue of $293B at a net margin of 7.9%. Revenue grew 1.1% year over year. It earns a return on equity of 15.8%. Net debt stands at $54.6B. Fundamentals as of Jul 18, 2026

Our scenario range runs from $50.65 (bear case) to $170.13 (bull case); at $110.44, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 4% below its 52-week high and 42% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -14% fair-value upside, at -4%, KOF screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF $115.43 $332.17 $682.81 80
Residual Income $743.52 $931.55 $2,178 76
Rev-Margin DCF $837.29 $1,733 $2,823 74
All 26 models by family
DCF Models
FCF DCF $113.90 $339.29 $707.62 38
Owner Earnings $785.71 $1,470 $2,588 31
5Y Revenue Exit $837.29 $1,767 $3,023 39
5Y EBITDA Exit $1,420 $2,914 $4,757 41
5Y P/E Exit $973.36 $2,035 $3,216 38
10Y Revenue Exit $534.31 $1,331 $2,526 36
10Y EBITDA Exit $960.51 $2,149 $3,914 37
10Y P/E Exit $670.04 $1,522 $2,681 35
Earnings-Based
Graham-Dodd $771.82 $3,010 $4,083 54
Lynch FV $739.70 $1,057 $1,374 50
PEG = 1.0 $739.70 $1,057 $1,374 46
EPV $1,051 $1,262 $1,446 59
Dividend Discount
Gordon GGM $645.01 $1,341 $2,128 70
DDM Multi-Stage $645.01 $1,131 $1,408 61
Multiples
P/E Multiple $1,788 $2,384 $2,979 63
P/S Multiple $1,447 $1,930 $2,412 58
P/B Multiple $1,447 $1,930 $2,412 55
EV/EBIT $2,249 $3,070 $3,892 53
EV/EBITDA $2,311 $3,153 $3,996 54
EV/Revenue $1,242 $1,867 $2,492 43
Asset-Based
NCAV (Graham) $347.96 $466.27 $695.92 50
Growth DCF
Growth DCF $115.43 $332.17 $682.81 80
Rev-Margin DCF $837.29 $1,733 $2,823 74
Economic Profit
Residual Income $743.52 $931.55 $2,178 76
ROIC Compounder $1,162 $1,614 $2,213 72
Growth Earnings
Growth-Adj P/E $1,324 $1,892 $2,459 68

Widest divergence: Multiples ($1,930) versus Growth DCF ($332.17). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) $293B
Revenue growth (YoY) +1.1%
Net margin 7.9%
Return on equity 15.8%
Free cash flow $5.7B FY2025
Operating margin 12.8%
More key figures
EPS (TTM) $-0.4500
Dividend yield 3.7%
EPS growth (YoY) -15.5%
Net debt $54.6B FY2025

Figures from reported company fundamentals · as of Jul 18, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 59/100

Of which business quality 57 · Market factors (momentum, volatility) 74

Profitability 60
Margins and returns on capital today
Quality Growth 48
Are margins and returns improving?
Cashflow 26
Earnings quality: real cash, not paper profit
Fin. Strength 54
Balance sheet, leverage, solvency risk
Investment 75
Disciplined investing over empire-building
Low Volatility 88
Calm price path (market factor)
Momentum 60
Price trend over the last 3–12 months (market factor)
52W Momentum 81
Distance to the 52-week high (market factor)
Net Issuance 100
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Coca-Cola FEMSA, S.A.B. de C.V., a franchise bottler, produces, markets, sells, and distributes Coca-Cola trademarked beverages in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Brazil, Argentina, and Uruguay.

Full company description

Coca-Cola FEMSA, S.A.B. de C.V., a franchise bottler, produces, markets, sells, and distributes Coca-Cola trademarked beverages in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Brazil, Argentina, and Uruguay. The company offers sparkling beverages, including colas and flavored sparkling beverages; waters; and other non-carbonated beverages, including tea, sports drinks, energy drinks, fruit-based beverages, juice, coffee, milk, value-added dairy, and plant-based drinks. It also distributes and sells beer products under the Heineken, Estrella Galicia, and Therezópolis brands; alcoholic ready-to-drink beverages, such as Bacardí Coca-Cola and Topo Chico Hard Seltzer; and Monster products. The company sells its products to distributors, retail outlets, wholesale supermarkets, discount and convenience stores, retailers, points-of-sale outlets, restaurants and bars, stadiums, auditoriums, theaters, and home deliveries. Coca-Cola FEMSA, S.A.B. de C.V. was founded in 1979 and is headquartered in Mexico City, Mexico.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Coca-Cola FEMSA, S.A. reported revenue of $292B in FY2025 versus $195B in FY2021, a compound +10.6%/yr. Reported net income was $23.8B in FY2025, compounding +11.0%/yr from FY2021.

Growth Quality 62/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Latest Revenue (FY 2025)
$292B
Latest YoY
+4.3%
Avg. growth/yr (3Y)
+8.8%
Avg. growth/yr (5Y)
+9.7%
Avg. growth/yr (31Y)
+15.0%
Revenue +10.6%/yr
FY21 $195B
FY22 $227B
FY23 $245B
FY24 $280B
FY25 $292B
Net income +11.0%/yr
FY21 $15.7B
FY22 $19.0B
FY23 $19.5B
FY24 $23.7B
FY25 $23.8B

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Cite: Fair Value Calculator (2026). "Coca-Cola FEMSA, S.A. Fair Value". https://www.fairvalue-calculator.com/stock/KOF

Earlier news

External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.

Peer Group

Beverages - Non-Alcoholic · 91 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 59 · Above median
Fair Value upside −4% · Above median
Return on equity (TTM) 16% · Above median
Return on assets 8% · Above median
Net margin (TTM) 8% · Above median
Operating margin (TTM) 13% · Above median
Revenue growth 1% · Below median
Dividend yield (TTM) 3.7% · Top 25%
Debt / equity 0.50× · Higher than 75% of peers

Valuation Multiples vs Beverages - Non-Alcoholic median · lower = cheaper

P/B 0.16× · Cheaper than 75% of peers
P/S (TTM) 0.08× · Cheaper than 75% of peers
P/FCF 4.0× · Pricier than median
EV/EBITDA 1.3× · Cheaper than 75% of peers
PEG 23.39× · Pricier than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 29 · sector 28
FUTURE 6 · sector 46
PAST 63 · sector 49
HEALTH 75 · sector 95
DIVIDEND 75 · sector 47

Insider activity: 20/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

Alcohol

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Beverages - Non-Alcoholic stocks, each showing price versus our Fair Value estimate (as of Jul 18, 2026).

Stock Price Fair Value vs Fair Value
The Coca-Cola Company KO $87.05 $36.57 -58%
PepsiCo, Inc PEP $139.02 $106.91 -23%
Monster Beverage Corporation MNST $97.50 $35.82 -63%
Nongfu Spring Co 9633 HK$41.44 HK$30.72 -26%
Coca-Cola Europacific Partners PLC CCEP €92.10 €85.41 -7%
Keurig Dr Pepper Inc KDP $31.25 $30.99 -1%
Coca-Cola HBC AG EEE €57.90 €52.82 -9%
Varun Beverages Limited VBL ₹495.70 ₹187.49 -62%
Eastroc Beverage (Group) Co 605499 ¥124.43 ¥107.57 -14%
MIXUE Group 2097 HK$229.20 HK$339.26 +48%

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Frequently asked questions

Is Coca-Cola FEMSA, S.A. (KOF) overvalued or undervalued?
As of Jul 18, 2026, our model estimates a fair value of $106.45 versus a price of $110.44, about −4% (fairly valued).
What is the fair value of KOF?
Our model-based fair value for Coca-Cola FEMSA, S.A. is $106.45 (as of Jul 18, 2026), built from audited fundamentals. The current price is $110.44.
What is the quality score of KOF?
Coca-Cola FEMSA, S.A. has a Quality Score of 59/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Coca-Cola FEMSA, S.A. (KOF)?
Coca-Cola FEMSA, S.A. reported trailing-twelve-month revenue of about $293B (latest available figure, as of Jul 18, 2026).
What is the net profit margin of KOF?
The net profit margin of Coca-Cola FEMSA, S.A. is about 7.9%, meaning it keeps roughly 7.9% of revenue as net income. Based on the latest reported figures.
Does Coca-Cola FEMSA, S.A. pay a dividend?
Coca-Cola FEMSA, S.A. currently shows a dividend yield of about 3.73% relative to its recent price (as of Jul 18, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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