Coca-Cola Femsa SAB de CV (KOF) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Coca-Cola Femsa SAB de CV $109, price $111, upside -1.5%, quality 59 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range $39.78 – $116.90 · fair‑value band $54.50 – $148.12 · the $110.57 price screens above the $108.97 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
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Coca-Cola FEMSA, S.A.B. de C.V., a franchise bottler, produces, markets, sells, and distributes Coca-Cola trademarked beverages in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Brazil, Argentina, and Uruguay.
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Coca-Cola FEMSA, S.A.B. de C.V., a franchise bottler, produces, markets, sells, and distributes Coca-Cola trademarked beverages in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Brazil, Argentina, and Uruguay. The company offers sparkling beverages, including colas and flavored sparkling beverages; waters; and other non-carbonated beverages, including tea, sports drinks, energy drinks, fruit-based beverages, juice, coffee, milk, value-added dairy, and plant-based drinks. It also distributes and sells beer products under the Heineken, Estrella Galicia, and Therezópolis brands; alcoholic ready-to-drink beverages, such as Bacardí Coca-Cola and Topo Chico Hard Seltzer; and Monster products. The company sells its products to distributors, retail outlets, wholesale supermarkets, discount and convenience stores, retailers, points-of-sale outlets, restaurants and bars, stadiums, auditoriums, theaters, and home deliveries. Coca-Cola FEMSA, S.A.B. de C.V. was founded in 1979 and is headquartered in Mexico City, Mexico.
Stock analysis
Coca-Cola Femsa SAB de CV ADR (KOF) currently trades at $110.57, while our model-based Fair Value estimate is $108.97, implying the stock looks roughly 1.5% fairly valued today.
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Valuation
Bull case: the Earnings-Based group reads highest at a median of $1,057 per share, and 26 of the 26 models we run sit above the $110.57 price.
Bear case: the Asset-Based group reads lowest at $466.27, and 0 of the 26 models stay below the price. Evidence for this calculation is medium.
Scenario range: $54.50 (bear) to $148.12 (bull), the price of $110.57 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 59/100 (solid quality), in the Consumer Defensive sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Coca-Cola Femsa SAB de CV ADR reported revenue of 292B MXN in FY2025 versus 195B MXN in FY2021, a compound +10.6%/yr. Reported net income was 23.8B MXN in FY2025, compounding +11.0%/yr from FY2021.
Key figures
Market cap $23.0B · P/S ratio 0.08 · EPS (TTM) $−0.4500 · Dividend yield 3.7% · Net margin 8.2% · Return on equity 15.8% · Return on assets (EBIT) 11.9% · Operating margin 12.8%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 53 out of 100 (medium confidence).
What moves the price
The share trades about 5% below its 52-week high and 41% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at 10% fair-value upside, at −1%, KOF screens richer than that median.
Fair Value models
Bear $54.50Fair Value $108.97Bull $148.12
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.62/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+4.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.7%
Start year 2020 (pandemic). Over 10 years: +6.7% a year
Revenue growth 31 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+15.0%
’14
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’17
’18
’19
’20
’21
’22
’23
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’25
What shareholders gained per year (last 5 years), in MXN (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip. Measured in MXN: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+27.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year+23.8%
Dividend (yield on the price)3.7%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.82% vs 37%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.14% → 14%
2025 sits 1,121% above its own trend. The rate follows the median trend of the last 5 years, not that single year.
Start year 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+1.8%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (figures in MXN, Mexico: IMF forecast 3.3% a year to 2030, 4.8% from 2016 to 2025) that is about −1.4% a year for the price.
News mood ⓘNews mood, the average tone of recent news (99 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
Compare Coca-Cola Femsa SAB de CV ADR with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Beverages - Non-Alcoholic · 90 stocks
Beats the industry median on 7/10 measures
Overall it ranks above its industry peers.
Valuation
Quality Score59 · Above median
Fair Value upside−1% · Above median
Profitability
Return on equity (TTM)16% · Above median
Return on assets8% · Above median
Net margin (TTM)8% · Above median
Operating margin (TTM)13% · Above median
Growth and dividend
Revenue growth1% · Below median
Dividend yield (TTM)3.7% · Above median
Balance sheet
Debt / equity0.50× · Highest 25%
Valuation Multiplesvs Beverages - Non-Alcoholic median · lower = cheaper
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Cite: Fair Value Calculator (2026). "Coca-Cola Femsa SAB de CV ADR Fair Value". https://www.fairvalue-calculator.com/stock/KOF
Frequently asked questions
Is Coca-Cola Femsa SAB de CV (KOF) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of $108.97 versus a price of $110.57, about −1% upside (fairly valued).
What is the fair value of KOF?
Our model-based fair value for Coca-Cola Femsa SAB de CV ADR is $108.97 (as of Sep 23, 2026), built from audited fundamentals. The current price: $110.57.
What is the quality score of KOF?
Coca-Cola Femsa SAB de CV ADR has a Quality Score of 59/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Coca-Cola Femsa SAB de CV (KOF)?
Our model-based price target is the fair value of $108.97 (as of Sep 23, 2026) from 26 valuation models. Cautious scenario $54.50, optimistic scenario $148.12. It is a calculation from audited fundamentals, not an analyst target.
What is the Coca-Cola Femsa SAB de CV ADR stock forecast for 2026?
Our models put fair value at $108.97, about −1% upside versus a price of $110.57 (fairly valued). Cautious scenario $54.50, optimistic scenario $148.12. The calculation is refreshed regularly with new filings.
What is the revenue of Coca-Cola Femsa SAB de CV (KOF)?
Coca-Cola Femsa SAB de CV ADR reported trailing-twelve-month revenue of about 293B MXN (latest available figure, as of Sep 23, 2026).
Does Coca-Cola Femsa SAB de CV ADR pay a dividend?
Coca-Cola Femsa SAB de CV ADR currently shows a dividend yield of about 3.73% relative to its recent price (as of Sep 23, 2026).
What growth is priced into Coca-Cola Femsa SAB de CV (KOF)?
For today's price to be fair in a discounted-cash-flow model, Coca-Cola Femsa SAB de CV ADR would have to grow free cash flow by +1.8 % per year for five years (discount rate 8.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +9.7 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of KOF use?
Our models discount Coca-Cola Femsa SAB de CV ADR at 8.1 %: a base by market capitalisation (large), damped by beta 0.53, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Coca-Cola Femsa SAB de CV ADR that is +1.8 % per year a year over ten years, using the same discount rate (8.1 %) and the same formula as our fair value.
How much growth has Coca-Cola Femsa SAB de CV (KOF) delivered so far?
Over the past 5 years revenue at Coca-Cola Femsa SAB de CV ADR grew +9.7 % a year. The price currently implies +1.8 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Coca-Cola Femsa SAB de CV (KOF) growing?
The median revenue growth in the sector is +2.8 % a year. That is the yardstick for the growth priced into Coca-Cola Femsa SAB de CV ADR (+1.8 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Coca-Cola Femsa SAB de CV (KOF)?
The free-cash-flow yield on the price is 14.05 %: that much free cash flow Coca-Cola Femsa SAB de CV ADR produces per unit of market value. When it exceeds the discount rate of our models (8.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Coca-Cola Femsa SAB de CV (KOF)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Coca-Cola Femsa SAB de CV ADR it is $108.97 per share (as of Sep 23, 2026), against a price of $110.57. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Coca-Cola Femsa SAB de CV ADR stock overvalued or undervalued in 2026?
As of Sep 23, 2026, KOF trades above its calculated fair value: price $110.57, fair value $108.97, a gap of about −1% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of KOF?
No. The price is what the market pays today ($110.57); the fair value is what the company's own numbers justify ($108.97). For Coca-Cola Femsa SAB de CV ADR the two are $1.60 per share apart. That gap is exactly why we show both numbers side by side.
How much is Coca-Cola Femsa SAB de CV ADR worth?
The market values Coca-Cola Femsa SAB de CV ADR at about $23.0B (market capitalisation, as of Sep 23, 2026). Per share that is $110.57; our models calculate a fair value of $108.97 per share.
What do the bullish and bearish scenarios say about KOF?
Our models span a range for Coca-Cola Femsa SAB de CV ADR: cautious scenario $54.50, base $108.97, optimistic $148.12 per share (as of Sep 23, 2026, price $110.57). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of KOF?
The PEG ratio of Coca-Cola Femsa SAB de CV ADR is 23.39 (P/E divided by earnings growth, as of Sep 23, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Coca-Cola Femsa SAB de CV (KOF)?
Balance-sheet figures for Coca-Cola Femsa SAB de CV ADR (as of Sep 23, 2026): return on equity 15.8%, debt of 0.50 per unit of equity. They feed the Quality Score of 59/100, which measures business quality independently of the share price.
How far is KOF from its 52-week high?
Coca-Cola Femsa SAB de CV ADR trades at $110.57, about 5% below its 52-week high of $116.90 and 41% above the low of $78.54 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of $108.97 is for.
Which stocks are comparable to Coca-Cola Femsa SAB de CV ADR?
From the same area (Consumer Defensive) we also value The Coca-Cola Company, PepsiCo, Inc, Monster Beverage Corporation, Nongfu Spring Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Coca-Cola Femsa SAB de CV ADR stock attractive at the current price?
The data as of Sep 23, 2026: price $110.57, calculated fair value $108.97 (−1%), Quality Score 59/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of KOF calculated?
We run Coca-Cola Femsa SAB de CV ADR through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $108.97, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Coca-Cola Femsa SAB de CV ADR itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Coca-Cola Femsa SAB de CV (KOF)?
The closing price on Sep 23, 2026 was $110.57. Our model-based fair value is $108.97, about −1% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Coca-Cola Femsa SAB de CV ADR right now?
The model range is unusually wide ($54.50 to $148.12). The outcome hinges heavily on assumptions, so read the point estimate with caution. The price sits close to our fair value, market and models broadly agree here, little valuation tension.
Where does the earnings growth of Coca-Cola Femsa SAB de CV (KOF) come from?
Earnings per share at Coca-Cola Femsa SAB de CV ADR grew +13.3 % a year from 2014 to 2025. Broken into its drivers: revenue per share +10.3 %, EBIT margin −0.6 %, tax rate −0.7 %, residual (interest, one-offs) +4.1 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Coca-Cola Femsa SAB de CV ADR
How large is the market capitalisation of Coca-Cola Femsa SAB de CV (KOF)?
The market capitalisation of Coca-Cola Femsa SAB de CV ADR is $23.0B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Coca-Cola Femsa SAB de CV (KOF)?
The price-to-sales ratio of Coca-Cola Femsa SAB de CV ADR is 0.08 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Coca-Cola Femsa SAB de CV (KOF)?
Earnings per share at Coca-Cola Femsa SAB de CV ADR are $−0.4500. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Coca-Cola Femsa SAB de CV (KOF)?
The dividend yield of Coca-Cola Femsa SAB de CV ADR is 3.7%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Coca-Cola Femsa SAB de CV (KOF)?
The net margin of Coca-Cola Femsa SAB de CV ADR is 8.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Coca-Cola Femsa SAB de CV (KOF)?
The return on equity (ROE) of Coca-Cola Femsa SAB de CV ADR is 15.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Coca-Cola Femsa SAB de CV (KOF)?
On an EBIT basis the return on assets of Coca-Cola Femsa SAB de CV ADR is 11.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Coca-Cola Femsa SAB de CV (KOF)?
The operating margin of Coca-Cola Femsa SAB de CV ADR is 12.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Coca-Cola Femsa SAB de CV (KOF)?
Revenue at Coca-Cola Femsa SAB de CV ADR is growing +1.1% versus a year earlier (3y avg +8.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Coca-Cola Femsa SAB de CV (KOF)?
Earnings per share at Coca-Cola Femsa SAB de CV ADR are growing −15.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Coca-Cola Femsa SAB de CV (KOF) carry?
The net debt of Coca-Cola Femsa SAB de CV ADR is 54.6B MXN (fiscal year 2025, ≈ 9.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Some data
Sep 23, 2026