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STOCK COMPARISON

Luna Innovations vs Colgate-Palmolive: Fair Value & Quality

Both stocks run through our valuation models. Here is how Luna Innovations (LUNA) and Colgate-Palmolive (CL) compare, as of Aug 26, 2026.

As of Aug 26, 2026, Fair Value Calculator sees Luna Innovations as the more attractively valued of the two: Luna Innovations trades at $1.36 versus a fair value of $2.38 (+75%), while Colgate-Palmolive trades at $91.33 versus $55.28 (-39%).
Luna Innovations
LUNA · USD · Information Technology
+75%
upside to fair value
undervalued
Price$1.36
Fair Value$2.38
Quality38/100
Colgate-Palmolive
CL · USD · Consumer Staples
-39%
upside to fair value
overvalued
Price$91.33
Fair Value$55.28
Quality74/100
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Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Luna InnovationsColgate-Palmolive
Valuation
—P/E (TTM)35.3×
0.45×P/S (TTM)3.55×
0.56×P/B—
9.7×EV/EBITDA16.1×
—PEG1.66×
4.9%Dividend yield2.3%
—Dividend per share$2.08
Profitability
-2%Net margin10%
4%Operating margin21%
-1%Return on equity36%
1%Return on assets16%
Growth
5%Revenue growth (YoY)8%
25.4%Avg. growth/yr (3Y)4.3%
22.1%Avg. growth/yr (5Y)4.4%
Balance & size
0.22×Debt / equity18.83×
$52MMarket cap$74B
mixedGrowth qualityhealthy

Luna Innovations leads: 6 to 5 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Luna Innovationsof which business quality 41 · market factors 54 Colgate-Palmoliveof which business quality 71 · market factors 60
ProfitabilityMargins and returns on capital today
33
84
Quality GrowthAre margins and returns improving?
30
24
CashflowEarnings quality: real cash, not paper profit
33
83
Fin. StrengthBalance sheet, leverage, solvency risk
46
45
InvestmentDisciplined investing over empire-building
47
97
Low VolatilityCalm price path (market factor)
0
92
MomentumPrice trend over the last 3–12 months (market factor)
71
42
52W MomentumDistance to the 52-week high (market factor)
85
57
Net IssuanceBuybacks instead of dilution
63
94

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Luna Innovations

Dividend Discount$0.83
Multiples$2.59
Asset-Based$1.80

2 of 4 models see the stock below the current price.

Colgate-Palmolive

DCF Models$51.83
Earnings-Based$37.83
Dividend Discount$30.58
Multiples$48.35
Asset-Based$0.31
Growth DCF$50.20
Economic Profit$23.08
Growth Earnings$43.93

25 of 25 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Luna Innovations
Bear $1.62Fair Value $2.38Bull $3.13
$1.36 = current price (white tick)
Colgate-Palmolive
Bear $38.14Fair Value $55.28Bull $69.94
$91.33 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Luna Innovations · Information Technology

Quality score38 · bottom 25%
Fair value upside+75% · Top 25%

Colgate-Palmolive · Consumer Staples

Quality score74 · Top 25%
Fair value upside-39% · below median

Bottom line

As of Aug 26, 2026, Fair Value Calculator sees Luna Innovations as the more attractively valued of the two: Luna Innovations trades at $1.36 versus a fair value of $2.38 (+75%), while Colgate-Palmolive trades at $91.33 versus $55.28 (-39%).

Colgate-Palmolive has the higher quality score (74/100).

See the full analysis →
Luna Innovations · Colgate-Palmolive

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.