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STOCK COMPARISON

Marriott International vs Hilton Worldwide Holdings: Fair Value & Quality

Both stocks run through our valuation models. Here is how Marriott International (MAR) and Hilton Worldwide Holdings (HLT) compare, as of Aug 8, 2026.

As of Aug 8, 2026, Fair Value Calculator sees Hilton Worldwide Holdings as the less overvalued of the two: Marriott International trades at $360 versus a fair value of $136 (-62%), while Hilton Worldwide Holdings trades at $322 versus $124 (-62%).
Marriott International
MAR · USD · Consumer Discretionary
-62%
upside to fair value
overvalued
Price$360
Fair Value$136
Quality69/100
Hilton Worldwide Holdings
HLT · USD · Consumer Discretionary
-62%
upside to fair value
overvalued
Price$322
Fair Value$124
Quality73/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Marriott InternationalHilton Worldwide Holdings
Valuation
38.0×P/E (TTM)49.3×
13.33×P/S (TTM)14.63×
23.3×EV/EBITDA28.5×
2.16×PEG1.60×
0.7%Dividend yield0.2%
$2.68Dividend per share$0.60
Profitability
36%Net margin30%
59%Operating margin57%
14%Return on equity—
10%Return on assets11%
Growth
13%Revenue growth (YoY)11%
8.0%Avg. growth/yr (3Y)11.1%
19.9%Avg. growth/yr (5Y)22.8%
Balance & size
$96BMarket cap$74B
healthyGrowth qualitymixed

Marriott International leads: 7 to 4 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Marriott Internationalof which business quality 63 · market factors 67 Hilton Worldwide Holdingsof which business quality 70 · market factors 61
ProfitabilityMargins and returns on capital today
54
54
Quality GrowthAre margins and returns improving?
48
64
CashflowEarnings quality: real cash, not paper profit
56
75
Fin. StrengthBalance sheet, leverage, solvency risk
48
50
InvestmentDisciplined investing over empire-building
94
93
Low VolatilityCalm price path (market factor)
63
69
MomentumPrice trend over the last 3–12 months (market factor)
65
55
52W MomentumDistance to the 52-week high (market factor)
74
63
Net IssuanceBuybacks instead of dilution
100
100

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Marriott International

DCF Models$140
Earnings-Based$73.56
Dividend Discount$46.38
Multiples$178
Growth DCF$132
Economic Profit$104
Growth Earnings$174

23 of 23 models see the stock below the current price.

Hilton Worldwide Holdings

DCF Models$116
Earnings-Based$68.99
Dividend Discount$11.05
Multiples$109
Growth DCF$128
Economic Profit$74.22
Growth Earnings$112

23 of 23 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Marriott International
Bear $69.84Fair Value $136Bull $206
$360 = current price (white tick)
Hilton Worldwide Holdings
Bear $60.23Fair Value $124Bull $124
$322 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Marriott International · Consumer Discretionary

Quality score69 · Top 25%
Fair value upside-62% · bottom 25%

Hilton Worldwide Holdings · Consumer Discretionary

Quality score73 · Top 25%
Fair value upside-62% · bottom 25%

Bottom line

As of Aug 8, 2026, Fair Value Calculator sees Hilton Worldwide Holdings as the less overvalued of the two: Marriott International trades at $360 versus a fair value of $136 (-62%), while Hilton Worldwide Holdings trades at $322 versus $124 (-62%).

Hilton Worldwide Holdings has the higher quality score (73/100).

See the full analysis →
Marriott International · Hilton Worldwide Holdings

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.