STOCK COMPARISON
MAX vs Alphabet Inc Class C: Fair Value & Quality
Both stocks run through our valuation models. Here is how MAX (MAX) and Alphabet Inc Class C (GOOG) compare, as of Aug 10, 2026.
As of Aug 10, 2026, Fair Value Calculator sees MAX as the less overvalued of the two: MAX trades at $13.40 versus a fair value of $8.87 (-34%), while Alphabet Inc Class C trades at $353 versus $145 (-59%).
MAX
MAX · USD · Communication Services
-34%
upside to fair value
overvalued
Price$13.40
Fair Value$8.87
Quality41/100
Alphabet Inc Class C
GOOG · USD · Communication Services
-59%
upside to fair value
overvalued
Price$353
Fair Value$145
Quality70/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
MAXAlphabet Inc Class C
Valuation
15.8×P/E (TTM)26.4×
0.47×P/S (TTM)10.00×
—P/B10.17×
7.7×EV/EBITDA26.3×
—PEG1.36×
—Dividend yield0.2%
—Dividend per share$0.84
Profitability
3%Net margin38%
7%Operating margin36%
—Return on equity39%
16%Return on assets15%
Growth
17%Revenue growth (YoY)22%
34.4%Avg. growth/yr (3Y)12.5%
13.7%Avg. growth/yr (5Y)17.2%
Balance & size
31.64×Debt / equity0.11×
$548MMarket cap$4.2T
healthyGrowth qualityexpensive
Even match: 5 to 5 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
MAXof which business quality 45 · market factors 67
Alphabet Inc Class Cof which business quality 69 · market factors 65
ProfitabilityMargins and returns on capital today
70
84
Quality GrowthAre margins and returns improving?
37
56
CashflowEarnings quality: real cash, not paper profit
67
61
Fin. StrengthBalance sheet, leverage, solvency risk
32
82
InvestmentDisciplined investing over empire-building
50
8
Low VolatilityCalm price path (market factor)
30
52
MomentumPrice trend over the last 3–12 months (market factor)
82
61
52W MomentumDistance to the 52-week high (market factor)
82
88
Net IssuanceBuybacks instead of dilution
0
99
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
MAX
DCF Models$22.99
Earnings-Based$13.20
Dividend Discount$0.31
Multiples$13.48
Asset-Based$0.05
Growth DCF$26.00
Economic Profit$7.38
Growth Earnings$16.79
11 of 26 models see the stock below the current price.
Alphabet Inc Class C
DCF Models$200
Earnings-Based$260
Dividend Discount$15.70
Multiples$133
Asset-Based$22.75
Growth DCF$181
Economic Profit$155
Growth Earnings$343
23 of 26 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
MAX
Bear $6.65Fair Value $8.87Bull $18.56
$13.40 = current price (white tick)
Alphabet Inc Class C
Bear $107Fair Value $145Bull $377
$353 = current price (white tick)
Compare two other stocks
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
MAX · Communication Services
Quality score41 · bottom 25%
Fair value upside-34% · below median
Alphabet Inc Class C · Communication Services
Quality score70 · Top 25%
Fair value upside-59% · bottom 25%
Bottom line
As of Aug 10, 2026, Fair Value Calculator sees MAX as the less overvalued of the two: MAX trades at $13.40 versus a fair value of $8.87 (-34%), while Alphabet Inc Class C trades at $353 versus $145 (-59%).
Alphabet Inc Class C has the higher quality score (70/100).
See the full analysis →
More comparisons
Popular match-ups from the same sectors, all with fair value and quality score.
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
