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MediaAlpha, Inc (MAX) Fair Value & Analysis

Communication Services · US · Market cap $548M

Price$10.35
Fair Value$10.43
Upside+0.8%
Quality82/100
Evidence: Medium Range $7.82 – $21.83

Analysis

MediaAlpha, Inc (MAX) currently trades at $10.35, while our model-based Fair Value estimate is $10.43 — implying the stock looks roughly 0.8% undervalued today. We read business quality at 82/100 (high quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium) — always confirm before acting.

About the company

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.

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How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.