STOCK COMPARISON
Plazza vs Swiss Prime Site: Fair Value & Quality
Both stocks run through our valuation models. Here is how Plazza (PLAN) and Swiss Prime Site (SPSN) compare, as of Aug 10, 2026.
As of Aug 10, 2026, Fair Value Calculator sees Swiss Prime Site as the less overvalued of the two: Plazza trades at CHF 433 versus a fair value of CHF 143 (-67%), while Swiss Prime Site trades at CHF 129 versus CHF 44.83 (-65%).
Plazza
PLAN.SW · CHF · Real Estate
-67%
upside to fair value
overvalued
PriceCHF 433
Fair ValueCHF 143
Quality67/100
Swiss Prime Site
SPSN.SW · CHF · Real Estate
-65%
upside to fair value
overvalued
PriceCHF 129
Fair ValueCHF 44.83
Quality63/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
PlazzaSwiss Prime Site
Valuation
14.7×P/E (TTM)27.2×
27.57×P/S (TTM)23.08×
1.40×P/B1.83×
43.2×EV/EBITDA42.1×
—PEG6.45×
2.3%Dividend yield2.7%
CHF 10.00Dividend per shareCHF 3.50
Profitability
152%Net margin68%
76%Operating margin75%
8%Return on equity6%
2%Return on assets2%
Growth
11%Revenue growth (YoY)-20%
12.4%Avg. growth/yr (3Y)-5.1%
9.6%Avg. growth/yr (5Y)-6.9%
Balance & size
0.32×Debt / equity0.66×
$1BMarket cap$13B
mixedGrowth qualityweak
Plazza leads: 9 to 4 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Plazzaof which business quality 65 · market factors 65
Swiss Prime Siteof which business quality 60 · market factors 64
ProfitabilityMargins and returns on capital today
37
34
Quality GrowthAre margins and returns improving?
74
39
CashflowEarnings quality: real cash, not paper profit
75
80
Fin. StrengthBalance sheet, leverage, solvency risk
59
43
InvestmentDisciplined investing over empire-building
76
92
Low VolatilityCalm price path (market factor)
100
100
MomentumPrice trend over the last 3–12 months (market factor)
45
45
52W MomentumDistance to the 52-week high (market factor)
59
55
Net IssuanceBuybacks instead of dilution
82
88
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Plazza
DCF ModelsCHF 88.50
Dividend DiscountCHF 137
MultiplesCHF 155
Asset-BasedCHF 289
Growth DCFCHF 82.14
Economic ProfitCHF 349
14 of 15 models see the stock below the current price.
Swiss Prime Site
DCF ModelsCHF 14.06
Dividend DiscountCHF 44.01
MultiplesCHF 49.13
Asset-BasedCHF 59.01
Economic ProfitCHF 70.99
10 of 10 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Plazza
Bear CHF 107Fair Value CHF 143Bull CHF 274
CHF 433 = current price (white tick)
Swiss Prime Site
Bear CHF 33.62Fair Value CHF 44.83Bull CHF 56.04
CHF 129 = current price (white tick)
Compare two other stocks
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Plazza · Real Estate
Quality score67 · Top 25%
Fair value upside-67% · bottom 25%
Swiss Prime Site · Real Estate
Quality score63 · Top 25%
Fair value upside-65% · bottom 25%
Bottom line
As of Aug 10, 2026, Fair Value Calculator sees Swiss Prime Site as the less overvalued of the two: Plazza trades at CHF 433 versus a fair value of CHF 143 (-67%), while Swiss Prime Site trades at CHF 129 versus CHF 44.83 (-65%).
Plazza has the higher quality score (67/100).
See the full analysis →
More comparisons
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
