Both stocks run through our valuation models. Here is how Reed's (REED) and Coca-Cola (KO) compare, as of Aug 11, 2026.
As of Aug 11, 2026, Fair Value Calculator sees Reed's as the less overvalued of the two: Reed's trades at $0.85 versus a fair value of $0.61 (-28%), while Coca-Cola trades at $87.05 versus $36.57 (-58%).
Reed's
REED · USD · Consumer Staples
-28%
upside to fair value
overvalued
Price$0.85
Fair Value$0.61
Quality32/100
Coca-Cola
KO · USD · Consumer Staples
-58%
upside to fair value
overvalued
Price$87.05
Fair Value$36.57
Quality67/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Reed'sCoca-Cola
Valuation
—P/E (TTM)25.6×
0.51×P/S (TTM)7.12×
1.75×P/B10.91×
—EV/EBITDA22.9×
—PEG4.15×
—Dividend yield2.4%
—Dividend per share$2.06
Profitability
-65%Net margin28%
-87%Operating margin35%
—Return on equity43%
-51%Return on assets10%
Growth
-29%Revenue growth (YoY)12%
-13.7%Avg. growth/yr (3Y)3.7%
-3.9%Avg. growth/yr (5Y)7.7%
Balance & size
1.19×Debt / equity1.31×
$16MMarket cap$351B
weakGrowth qualitymixed
Coca-Cola leads: 3 to 6 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Reed'sof which business quality 32 · market factors 15Coca-Colaof which business quality 62 · market factors 77
ProfitabilityMargins and returns on capital today
31
71
Quality GrowthAre margins and returns improving?
5
59
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
100
72
Low VolatilityCalm price path (market factor)
50
96
MomentumPrice trend over the last 3–12 months (market factor)
0
61
52W MomentumDistance to the 52-week high (market factor)
0
83
Net IssuanceBuybacks instead of dilution
24
84
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Reed's
Asset-Based$0.52
1 of 1 models see the stock below the current price.
Coca-Cola
DCF Models$28.16
Earnings-Based$22.41
Dividend Discount$31.26
Multiples$39.24
Asset-Based$5.01
Growth DCF$11.71
Economic Profit$24.81
Growth Earnings$51.37
25 of 25 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Reed's
Bear $0.40Fair Value $0.61Bull $0.77
$0.85 = current price (white tick)
Coca-Cola
Bear $21.38Fair Value $36.57Bull $47.76
$87.05 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Reed's · Consumer Staples
Quality score32 · bottom 25%
Fair value upside-28% · below median
Coca-Cola · Consumer Staples
Quality score67 · Top 25%
Fair value upside-58% · bottom 25%
Bottom line
As of Aug 11, 2026, Fair Value Calculator sees Reed's as the less overvalued of the two: Reed's trades at $0.85 versus a fair value of $0.61 (-28%), while Coca-Cola trades at $87.05 versus $36.57 (-58%).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
