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Reed's, Inc (REED) Fair Value & Analysis

Consumer Defensive · US · Market cap $16.0M

Price$1.13
Fair Value$0.6100
Upside-45.8%
Quality95/100
Evidence: Low Range $0.4000 – $0.7700

Fair value as of: Jun 25, 2026

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Analysis

Reed's, Inc (REED) currently trades at $1.13, while our model-based Fair Value estimate is $0.6100 — implying the stock looks roughly 45.8% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: low).

About the company

Reed's, Inc. engages in the manufacture and distribution of natural beverages in the United States and the Asia-Pacific region. The company offers reed's craft ginger beer; reed's real ginger ales; reed's ready to drink; reed's functional soda; flying cauldron soda; and virgil's handcrafted sodas. It sells its products to natural food and gourmet retailers, grocery store chains, mass merchants, club stores, convenience and drug stores, liquor stores, industrial cafeterias, and on-premise bars and restaurants, as well as directly to consumers through its website, Amazon, and third party e-commerce retailers; and Reed's and Virgil's brand names. The company was formerly known as Original Beverage Corporation and changed its name to Reed's, Inc. in 2001. Reed's, Inc. was founded in 1987 and is headquartered in Norwalk, Connecticut.

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Frequently asked questions

Is Reed's, Inc (REED) undervalued?
As of Jun 25, 2026, our model estimates a fair value of $0.6100 versus a price of $1.13 — about −46% (overvalued). Model-based estimate, not financial advice.
What is the fair value of REED?
Our 21-model fair value for Reed's, Inc is $0.6100 (as of Jun 25, 2026), built from audited fundamentals. The current price is $1.13.
What is the quality score of REED?
Reed's, Inc has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.