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STOCK COMPARISON

Scandic Hotels Group AB (publ) vs Marriott International: Fair Value & Quality

Both stocks run through our valuation models. Here is how Scandic Hotels Group AB (publ) (SHOT) and Marriott International (MAR) compare, as of Aug 10, 2026.

As of Aug 10, 2026, Fair Value Calculator sees Scandic Hotels Group AB (publ) as the less overvalued of the two: Scandic Hotels Group AB (publ) trades at SEK 83.00 versus a fair value of SEK 49.39 (-40%), while Marriott International trades at $354 versus $136 (-62%).
Scandic Hotels Group AB (publ)
SHOT.ST · SEK · Consumer Discretionary
-40%
upside to fair value
overvalued
PriceSEK 83.00
Fair ValueSEK 49.39
Quality59/100
Marriott International
MAR · USD · Consumer Discretionary
-62%
upside to fair value
overvalued
Price$354
Fair Value$136
Quality69/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Scandic Hotels Group AB (publ)Marriott International
Valuation
27.1×P/E (TTM)38.0×
0.77×P/S (TTM)13.33×
6.00×P/B—
4.8×EV/EBITDA23.3×
0.89×PEG2.16×
3.0%Dividend yield0.7%
SEK 2.60Dividend per share$2.68
Profitability
3%Net margin36%
5%Operating margin59%
23%Return on equity14%
3%Return on assets10%
Growth
3%Revenue growth (YoY)13%
5.0%Avg. growth/yr (3Y)8.0%
24.4%Avg. growth/yr (5Y)19.9%
Balance & size
0.34×Debt / equity—
$2BMarket cap$96B
healthyGrowth qualityhealthy

Scandic Hotels Group AB (publ) leads: 7 to 5 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Scandic Hotels Group AB (publ)of which business quality 56 · market factors 48 Marriott Internationalof which business quality 63 · market factors 64
ProfitabilityMargins and returns on capital today
31
54
Quality GrowthAre margins and returns improving?
35
48
CashflowEarnings quality: real cash, not paper profit
93
56
Fin. StrengthBalance sheet, leverage, solvency risk
20
48
InvestmentDisciplined investing over empire-building
77
94
Low VolatilityCalm price path (market factor)
69
63
MomentumPrice trend over the last 3–12 months (market factor)
41
62
52W MomentumDistance to the 52-week high (market factor)
36
70
Net IssuanceBuybacks instead of dilution
98
100

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Scandic Hotels Group AB (publ)

DCF ModelsSEK 310
Earnings-BasedSEK 53.68
MultiplesSEK 94.05
Asset-BasedSEK 9.02
Growth DCFSEK 366
Economic ProfitSEK 83.86
Growth EarningsSEK 50.79

9 of 24 models see the stock below the current price.

Marriott International

DCF Models$128
Earnings-Based$73.56
Dividend Discount$46.38
Multiples$160
Growth DCF$98.20
Economic Profit$104
Growth Earnings$189

23 of 23 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Scandic Hotels Group AB (publ)
Bear SEK 47.94Fair Value SEK 49.39Bull SEK 108
SEK 83.00 = current price (white tick)
Marriott International
Bear $69.84Fair Value $136Bull $206
$354 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Scandic Hotels Group AB (publ) · Consumer Discretionary

Quality score59 · above median
Fair value upside-40% · below median

Marriott International · Consumer Discretionary

Quality score69 · Top 25%
Fair value upside-62% · bottom 25%

Bottom line

As of Aug 10, 2026, Fair Value Calculator sees Scandic Hotels Group AB (publ) as the less overvalued of the two: Scandic Hotels Group AB (publ) trades at SEK 83.00 versus a fair value of SEK 49.39 (-40%), while Marriott International trades at $354 versus $136 (-62%).

Marriott International has the higher quality score (69/100).

See the full analysis →
Scandic Hotels Group AB (publ) · Marriott International

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.