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Scandic Hotels Group (SHOT) Fair Value & Analysis

Consumer Cyclical · SE · Market cap 19.1B SEK

Pricekr 89.55
Fair Valuekr 53.85
Upside-39.9%
Quality95/100
Evidence: High Range kr 47.94 – kr 107.68

Fair value as of: Jun 24, 2026

Analysis

Scandic Hotels Group (SHOT) currently trades at kr 89.55, while our model-based Fair Value estimate is kr 53.85 — implying the stock looks roughly 39.9% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

About the company

Scandic Hotels Group AB (publ), together with its subsidiaries, engages in the operation and franchising of hotels in Sweden, Norway, Finland, Denmark, Ireland, the United Kingdom, Germany, and Poland. It operates hotels under the Scandic, Scandic Go, Signature Collection, Hilton, Holiday Inn, Maldron, Indigo, Clayton, and Crowne Plaza brand names. The company was founded in 1963 and is headquartered in Stockholm, Sweden.

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Frequently asked questions

Is Scandic Hotels Group (SHOT) undervalued?
As of Jun 24, 2026, our model estimates a fair value of kr 53.85 versus a price of kr 89.55 — about −40% (overvalued). Model-based estimate, not financial advice.
What is the fair value of SHOT?
Our 21-model fair value for Scandic Hotels Group is kr 53.85 (as of Jun 24, 2026), built from audited fundamentals. The current price is kr 89.55.
What is the quality score of SHOT?
Scandic Hotels Group has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.