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STOCK COMPARISON

Swiss Prime Site vs Zug Estates Holding: Fair Value & Quality

Both stocks run through our valuation models. Here is how Swiss Prime Site (SPSN) and Zug Estates Holding (ZUGN) compare, as of Sep 24, 2026.

As of Sep 24, 2026, Fair Value Calculator sees Zug Estates Holding as the less overvalued of the two: Swiss Prime Site trades at CHF 125 versus a fair value of CHF 44.83 (-64%), while Zug Estates Holding trades at CHF 2,210 versus CHF 893 (-60%).
Swiss Prime Site
SPSN.SW · CHF · Real Estate
-64%
upside to fair value
overvalued
PriceCHF 125
Fair ValueCHF 44.83
Quality63/100
Zug Estates Holding
ZUGN.SW · CHF · Real Estate
-60%
upside to fair value
overvalued
PriceCHF 2,210
Fair ValueCHF 893
Quality65/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

Swiss Prime SiteZug Estates Holding
Valuation
26.2×P/E (TTM)12.8×
21.68×P/S (TTM)14.99×
1.72×P/B1.25×
40.2×EV/EBITDA33.3×
6.45×PEGn/a
−64.3%Fair value upside−59.6%
1.4%Dividend yield2.2%
CHF 1.75Dividend per shareCHF 49.00
Profitability
75%Operating margin59%
1.75×EBIT margin trend (5Y)1.94×
6%Return on equity8%
2%Return on assets2%
Growth
-20%Revenue growth (YoY)2%
-5.1%Avg. growth/yr (3Y)4.5%
-6.9%Avg. growth/yr (5Y)-8.2%
−7.1%Value creation/yr+4.2%
Balance & size
6.5×Interest coverage (EBIT/interest)5.2×
0.66×Debt / equity0.53×
$12BMarket cap$1B
weakGrowth qualityweak

Zug Estates Holding leads: 3 to 10 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Swiss Prime Siteof which business quality 60 · market factors 61 Zug Estates Holdingof which business quality 61 · market factors 58
ProfitabilityMargins and returns on capital today
34
37
Quality GrowthAre margins and returns improving?
39
48
CashflowEarnings quality: real cash, not paper profit
80
76
Fin. StrengthBalance sheet, leverage, solvency risk
43
49
InvestmentDisciplined investing over empire-building
92
91
Low VolatilityCalm price path (market factor)
100
96
MomentumPrice trend over the last 3–12 months (market factor)
42
42
52W MomentumDistance to the 52-week high (market factor)
49
43
Net IssuanceShare count: buybacks or dilution?
88
82

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familySwiss Prime SitePrice CHF 125Zug Estates HoldingPrice CHF 2,210
DCF Models-90%below the priceCHF 12.81-86%below the priceCHF 307
Dividend Discount-65%below the priceCHF 44.01-70%below the priceCHF 667
Multiples-61%below the priceCHF 49.13-42%below the priceCHF 1,292
Asset-Based-53%below the priceCHF 59.01-28%below the priceCHF 1,586
Growth DCF-96%below the priceCHF 4.77-89%below the priceCHF 254
Economic Profit-43%below the priceCHF 70.99-13%close to the priceCHF 1,921
Minimum-96%below the priceCHF 4.77-89%below the priceCHF 254
Maximum-43%below the priceCHF 70.99-13%close to the priceCHF 1,921
Median-63%below the priceCHF 46.57-56%below the priceCHF 979
Geometric mean-77%below the priceCHF 28.65-65%below the priceCHF 768

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Swiss Prime Site: 12 of 12 models see the stock below the current price.

Zug Estates Holding: 15 of 16 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Swiss Prime Site
Price CHF 125
Fair Value CHF 44.83
Bear CHF 35.29Bull CHF 56.04
Zug Estates Holding
Price CHF 2,210
Fair Value CHF 893
Bear CHF 452Bull CHF 1,429

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Swiss Prime Site · Real Estate

Quality score63 · Top 25%
Fair value upside-64% · bottom 25%

Zug Estates Holding · Real Estate

Quality score65 · Top 25%
Fair value upside-60% · bottom 25%

Bottom line

As of Sep 24, 2026, Fair Value Calculator sees Zug Estates Holding as the less overvalued of the two: Swiss Prime Site trades at CHF 125 versus a fair value of CHF 44.83 (-64%), while Zug Estates Holding trades at CHF 2,210 versus CHF 893 (-60%).

Zug Estates Holding has the higher quality score (65/100).

Open Zug Estates Holding live analysis →

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.