STOCK COMPARISON
Unilever vs Procter & Gamble: Fair Value & Quality
Both stocks run through our valuation models. Here is how Unilever (ULVR) and Procter & Gamble (PG) compare, as of Aug 10, 2026.
As of Aug 10, 2026, Fair Value Calculator sees Unilever as the less overvalued of the two: Unilever trades at £47.34 versus a fair value of £38.13 (-19%), while Procter & Gamble trades at $146 versus $108 (-26%).
Unilever
ULVR.LSE · GBX · Consumer Staples
-19%
upside to fair value
overvalued
Price£47.34
Fair Value£38.13
Quality72/100
Procter & Gamble
PG · USD · Consumer Staples
-26%
upside to fair value
overvalued
Price$146
Fair Value$108
Quality75/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
UnileverProcter & Gamble
Valuation
20.5×P/E (TTM)21.5×
2.65×P/S (TTM)3.95×
8.59×P/B6.58×
14.2×EV/EBITDA14.3×
11.39×PEG4.13×
4.3%Dividend yield2.9%
£1.98Dividend per share$4.23
Profitability
19%Net margin19%
20%Operating margin23%
31%Return on equity31%
8%Return on assets11%
Growth
-3%Revenue growth (YoY)7%
5.0%Avg. growth/yr (3Y)1.7%
3.2%Avg. growth/yr (5Y)3.5%
Balance & size
1.55×Debt / equity0.48×
$134BMarket cap$342B
healthyGrowth qualityhealthy
Procter & Gamble leads: 5 to 9 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Unileverof which business quality 66 · market factors 57
Procter & Gambleof which business quality 71 · market factors 54
ProfitabilityMargins and returns on capital today
64
73
Quality GrowthAre margins and returns improving?
47
46
CashflowEarnings quality: real cash, not paper profit
62
65
Fin. StrengthBalance sheet, leverage, solvency risk
44
70
InvestmentDisciplined investing over empire-building
99
85
Low VolatilityCalm price path (market factor)
92
95
MomentumPrice trend over the last 3–12 months (market factor)
41
40
52W MomentumDistance to the 52-week high (market factor)
45
33
Net IssuanceBuybacks instead of dilution
100
91
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Unilever
DCF Models£33.74
Earnings-Based£29.95
Dividend Discount£23.73
Multiples£49.05
Asset-Based£4.84
Growth DCF£29.53
Economic Profit£25.32
Growth Earnings£44.17
20 of 24 models see the stock below the current price.
Procter & Gamble
DCF Models$97.73
Earnings-Based$85.21
Dividend Discount$59.55
Multiples$120
Asset-Based$14.97
Growth DCF$74.21
Economic Profit$68.20
Growth Earnings$112
24 of 24 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Unilever
Bear £25.12Fair Value £38.13Bull £57.74
£47.34 = current price (white tick)
Procter & Gamble
Bear $70.77Fair Value $108Bull $151
$146 = current price (white tick)
Compare two other stocks
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Unilever · Consumer Staples
Quality score72 · Top 25%
Fair value upside-19% · below median
Procter & Gamble · Consumer Staples
Quality score75 · Top 25%
Fair value upside-26% · below median
Bottom line
As of Aug 10, 2026, Fair Value Calculator sees Unilever as the less overvalued of the two: Unilever trades at £47.34 versus a fair value of £38.13 (-19%), while Procter & Gamble trades at $146 versus $108 (-26%).
Procter & Gamble has the higher quality score (75/100).
See the full analysis →
More comparisons
Popular match-ups from the same sectors, all with fair value and quality score.
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
